On the Move: Edelman Names First Global Chief Creator Officer

Why It Matters

The moves signal a heightened focus on creator‑driven content in PR, reinforce utility sector communication amid grid modernization, and underscore the growing importance of specialized agriculture communications.

Key Takeaways

• Edelman creates Global Chief Creator Officer to lead creator strategy
• Kenny Gold joins from Deloitte Digital, bringing creator‑led marketing expertise
• Georgia Power appoints Anthony Oni as VP of corporate affairs
• Oni previously managed $100 million Elevate Future Fund for grid modernization
• Shift•ology adds Stephanie Loch to lead its agriculture practice

Pulse Analysis

Edelman's new Global Chief Creator Officer role reflects the agency’s bet that creator‑centric content will dominate brand storytelling. By tapping Kenny Gold, who blended consulting, creativity, and creator‑led campaigns at Deloitte Digital, Edelman aims to integrate creators across social, paid and performance channels, positioning itself ahead of competitors still treating influencers as a peripheral tactic. This strategic shift underscores the broader industry trend where agencies are building dedicated creator units to meet demand for authentic, platform‑native narratives.

In the utility arena, Georgia Power’s appointment of Anthony Oni signals a proactive stance on stakeholder engagement as the sector grapples with grid modernization and climate‑related pressures. Oni’s experience steering a $100 million fund for energy innovation equips him to communicate complex infrastructure projects and sustainability initiatives effectively. Strengthening corporate affairs will help Georgia Power navigate regulatory scrutiny, maintain customer trust, and attract investment for next‑generation energy solutions.

Shift•ology’s addition of Stephanie Loch to head its agriculture practice highlights the niche growth of sector‑specific public relations. With the firm ranked eighth nationally on O’Dwyer’s agricultural PR list, Loch’s expertise in national ag‑brand communications will deepen client services and expand the agency’s footprint in a market increasingly focused on food security, sustainability, and supply‑chain transparency. The hire illustrates how PR firms are doubling down on specialized practices to deliver measurable impact for clients in high‑stakes industries.