Adam Robinson

Delay Hiring; Automate First to Avoid Drowning

Greg Isenberg thinks 2026 is about to create 10x the number of entrepreneurs. Massive SaaS layoff wave, everyone starts building. He's probably right, but most of these new founders are going to make the same mistake I made for 4 years... They're going to hire too early. And even one person changes EVERYTHING. The second something feels hard, the instinct is to add a person. "I need a marketer" "I need a salesperson" "I need someone to handle support" No you don't. Not yet at least. Do it yourself. Build a system, use an agent, do whatever you have to do to avoid adding a human to your operation until you absolutely have to. Every person you add before you're ready is another salary, another opinion, and another thing to manage. When you're at an early stage, that's what drowns you. Wait until the last possible minute to hire. I built RB2B to $7.3M ARR with 3 people, because every time I thought I needed someone, I found a way to not need them first. These new founders have a massive advantage - AI makes it possible to stay lean way longer than I ever could. Use it.