Simplify Roles and Expectations to Eliminate Sleepless Decisions
Someone asked me recently what decisions I’m losing sleep over. And there wasn’t one. For 4 years, I was anxious, grinding, and had no idea whether any of this would work. The stress was constant. But at some point (and this didn't happen by accident), it got easier. We got better at: > Defining people's roles > Setting expectations > Defining deliverables And all the credit goes to our executive coach for a lot of that. We have so many good and bad things behind us now that almost nothing catches us off guard. Everything just hums. All that was required was making the conscious choice to simplify everything.
Four Simple LinkedIn Steps Yield $200K/Month
The simplest LinkedIn strategy I've ever seen is also one of the most profitable. @Laraacostar hit $200K/month with just LinkedIn. She did these 4 things consistently, every single week. 1. Education content (positioning) Two specific breakdowns Two broad business tips...
Launching MoltSets: Unlimited Verified Contact Data API
I’m launching a new startup called MoltSets - Unlimited Contact Data API’s for Clay and Claude Code. Here’s our full business plan (and how we get to $5m ARR): Before I start… I am wildly confused and anxiety ridden about...
Self‑Funding Enables Pivot; VC Pressure Stifles Growth
5 years into building, we were pushing Robly hard, trying to break past $2.5M ARR. It was clear it wasn’t working… …so we got super small and figured it out. The same thing happened in 2023. We went all in on scaling the...
Validate with Prepayments and Manual MVP for Instant ARR
I’ve built 3 companies with a combined ARR ot $35M. So here’s the plan if I had to start a SaaS or AI company from zero today: > 50 discovery calls before writing a single line of code > Not...
Avoid VC Euphoria: Grow only to Sustainable Scale
The biggest mistake I see at $10m ARR - and I see it ALL the time - is Founders getting caught up in the completely unavoidable euphoria of real traction and raising VC money for a business that is actually...
Build Audience, Spot Gaps, Service First, Automate to Scale
I have done 0 to $1M ARR 3 times… …If I lost everything (again) and had to get back up (again), this is exactly what I would do: 1. Start posting organic social content about what I'm an expert in,...
SEO Boosts SaaS Traffic, Engagement, and Conversions
“Should we be investing in SEO for our 2 year old SaaS?” Me: “Well, our organic traffic is up 201% and 27-35% of those visitors are signing up for RB2B. These are a few other BANANAS results from the last...
Commenting on LinkedIn Drives Pipeline and Meetings
Stop overcomplicating Linkedin. If I didn't have 150,000 followers, I'd spend 80% of my time commenting. In Q1, Michael Kurson booked 299 meetings + $2m in pipe from this strategy. Here's his social selling playbook (and how he tracks it):...
Boring, Small‑TAM Markets Deliver SaaS’s Biggest Returns
The markets that made me the most money looked terrible on paper. They were underserved. Relatively unattractive. The kind VCs pass on because the TAM looks too small. That's the point. Boring means: • Customers who actually need it • Real...
Bootstrapping Empowers Teams to Accelerate Careers Rapidly
Bootstrapping at scale = your team living however they want. My COO reminded me of that. We hired her for $10 an hour to fix a billing issue. 1. She'd been out of the labor force for 8 years. 2. She...
Chris Walker Reinvents Himself with Frequency Training Pioneer
Everybody thinks Chris Walker has lost his mind. They say he’s a fraud. Here’s why they’re wrong, and he’s going to kill it in his second act with ENCODED: TO SET THE STAGE - Chris Walker is an OG LinkedIn...
One Bold Free Offer Multiplies Demo Bookings Fivefold
3 changes to our cold email copy 5x'd demos booked at Retention(.)com. The old version led with price. Subject line: "$18 per lead is a lot." Body explained: > What we do > Mentioned our free trial > Asked if they had thoughts Reasonable...
Bootstrapped Founders Keep Millions as ARR Scales
This is what bootstrapped ownership actually pays: At $5M ARR: hundreds of thousands. At $10M ARR: a million. At $15M ARR: more millions. At $25M ARR: more and more millions. No investors or dilution. Every dollar yours.
Engineering Barrier Gone, SaaS Competition Explodes Overnight
Someone gave Claude Code a domain name, and 4 hours later had Typeform. When someone can reproduce a year-old SaaS product in an afternoon, the product itself is not the moat anymore. Many people in SaaS heard that story and...