The Weird New Job That Explains AI Marketing
Stripe posted a "Forward Deployed AI Accelerator" role that places an AI‑savvy specialist inside marketing teams to make artificial intelligence the default way of working. The position is not about running campaigns or copy; it focuses on redesigning workflows and coaching marketers to adopt AI tools. Success is measured by how many processes become permanently AI‑driven and how many colleagues start tasks with AI first. The job mirrors Palantir’s embedded engineer model, highlighting a shift from traditional marketing functions to internal transformation roles.
AI-Ready CMO Live with Ammann Badlani
In a recent AI‑Ready CMO interview, Ammann Badlani argues that the agency model is morphing from a creative‑service shop into a software‑grade orchestration platform. He stresses that merely adopting AI tools is no longer a differentiator; the real moat lies...
Sometimes, the Human Is the Brand
Starbucks CEO Brian Niccol announced this week that the company is reversing its Siren System automation and will rehire thousands of baristas, adding staff to roughly 3,000 U.S. stores by year‑end. The move follows a 1% decline in same‑store sales...
Why Snap Launched Their AI Ad Format With a Credit Bureau
Snap introduced an AI‑powered ad format that embeds branded chat agents directly into its Chat tab, debuting with credit‑bureau Experian. The promoted snaps appear as labeled ads; users tap to ask the Experian bot about scores, loans, or credit‑card options....
The Way You Work IS Training Data For AI
Meta has begun silently recording mouse movements, keystrokes and screen snapshots on every U.S. work laptop through its Model Capability Initiative, turning employee activity into training data for AI agents. The company plans to spend up to $135 billion on AI...
The 6 Questions of AI Marketing Adoption
The post argues that most marketers ask the wrong questions about AI adoption, focusing on courses and tool sprawl instead of experiential learning and strategic alignment. It outlines six guiding questions, starting with identifying the source of AI pressure—top‑down, bottom‑up,...
OpenAI Built Its Own Claude Cowork, and It's Always Online
OpenAI has launched ChatGPT Workspace Agents, a cloud‑based, always‑online version of its Codex coding model that lives in the background of a company’s digital workspace. Unlike Anthropic’s Claude Cowork, which only runs when the desktop app is active, these agents...
AI-Ready CMO Live with Kamil Banc
In a recent AI‑Ready CMO live session, fractional Chief AI Officer Kamil Banc argued that mid‑market firms gain more from "boring AI"—steady, repeatable processes—than from chasing the latest models. He emphasized that AI success is a cultural issue, requiring time,...
ChatGPT Images 2.0 Is a Generational Leap
OpenAI unveiled ChatGPT Images 2.0, a major upgrade to its image generation model that can produce high‑resolution graphics with accurate typography, dense copy, and UI elements. The system handles layouts up to 2 K resolution, supports varied aspect ratios, and for Plus/Pro...
AI-Ready CMO Live with Jarrod Frankel
Jarrod Frankel, chief marketing officer of Myosin—the world’s largest decentralized marketing collective—explains how AI is reshaping the marketer’s role. He argues the AI‑marketing frontier lies outside Silicon Valley, thriving within crypto‑focused communities that embraced automation years earlier. Myosin’s platform now...
HubSpot Just Priced the Unpriceable
HubSpot announced new pricing for its Breeze AI agents, charging $0.50 for each resolved customer‑support conversation and $1 for every qualified sales lead. The model replaces the previous per‑conversation or per‑contact fee with an outcome‑based charge that only applies when...
Building Your Agentic Company
The post outlines how organizations can evolve into "agentic companies" by structuring work around AI agents rather than traditional human teams. It defines six foundational building blocks—company, teams, agents, projects, tasks, and skills—and explains how agents function as role‑based entities...
The Art and Science of Brainrot
Meta has open‑sourced TRIBE v2, a foundation model that predicts second‑by‑second brain activity from video, audio, or text inputs. Trained on over 1,000 hours of fMRI data from 720 volunteers, the model often outperforms noisy individual scans by filtering out...
90% of Companies Use AI Agents. 6% Have Them Working.
New Martech research shows that while 90.3% of companies say they use AI agents, only 6.3% have fully integrated them into their marketing stacks. The gap mirrors earlier generative AI adoption patterns, where many firms claim usage but rely on...
The AI Fluency Bar Moved. Did You?
Zapier has released version 2 of its AI Fluency Rubric, raising the bar from simple tool usage to embedded, measurable AI workflows across all functions, including a newly added sales category. The new framework classifies previously "Capable" activities—like drafting social posts...