Scale at Your Pace; Bigger Dreams Need Time
A lot of entrepreneurs build businesses as though it’s a race. And sometimes they reach their goals. Then they see someone with bigger goals and a bigger business. They then try to build their business into that business. But they can’t. Because the fastest route to a $10M business is often not the fastest route to a $100M business. Sometimes big things take time. And often that’s what makes them worth pursuing. Don’t compare a sky scraper to a townhouse six months into building.
Passion Is Endurance, Not Just Doing What You Love
I had a young man stop me in the street when I was walking who said he followed my advice made $80,000 in sales but stopped because it wasn’t his passion. He asked me “what should I do with my...
The Hard Truth About Growth Most Founders Avoid. Hormozi Hotline Feat. Leila Hormozi | Ep 976
In this episode, Alex and Leila Hormozi discuss the uncomfortable truths about scaling a business that many founders ignore, emphasizing the need for disciplined growth levers, clear metrics, and a culture of praise over punishment. They share practical frameworks from...
If You're 22 Years Old
If you’re 22, the speaker argues, the world isn’t hostile – you’re simply still a novice. The core message is that youth is defined not by achievement but by a massive experience gap that seasoned professionals have already filled. Rather...
"We Make $10M/Year But Can't Pay Ourselves.."
The video follows a founder who launched a wellness e‑commerce brand nine years ago and grew it to $5‑10 million in annual revenue, yet the business remains barely profitable. Faced with mounting debt, he stopped drawing a salary to service obligations...
Passion Is Rare; Most Work Is Just Necessity
You are using the excuse of lack of passion to disguise your inability to handle difficulty. Your passion only exists in the vague. even if you start a business around your “passion” 95% of what you do everyday will NOT be...
If I Started A Business in 2026, Here’s What I’d Do
The video outlines a contrarian blueprint for launching a venture in 2026, arguing that founders should begin by targeting either the ultra‑high‑ticket segment or the ultra‑low‑ticket mass market—avoiding the crowded middle. The presenter frames a business as a pure arbitrage...
Founder Burnout Is Your Business's Biggest Threat
The biggest risk to small businesses isn’t AI, the economy, or even running out of money, it’s that the founder just doesn’t wanna do it anymore. If you don’t like your life while you run your business, fix that before anything...
Your Market Isn’t the Limit. Your Mind Is. | Ep 972 | Ep 972
In this episode, Alex and Leila Hormozi discuss the Acquisition.com Scaling Workshop, a two‑day program that teaches business owners how to break growth constraints and scale to multi‑million revenues, drawing on their experience scaling a portfolio to over $250 million annually....
The Ultimate Sales Script: Never Lose a Sale Again | Ep 968
In this episode, Alex and Leila Hormozi of Acquisition.com break down their "Ultimate Sales Script," revealing a step‑by‑step framework designed to prevent lost sales and accelerate business scaling. They share practical tactics—from crafting irresistible offers to handling objections—and illustrate how...
Massive Success Demands Massive Effort—Start Now
A friend of mine just raised $30B for his new venture. Also hired 300 people in 7 days. To be able to hire his first team of 300 people, he already had hired 15 people to conduct all the interviews....
Simplify Belief, Multiply Proof: Sell More Efficiently
Whenever you sell something, you want to decrease the number of things you need someone to believe and increase the number of reasons to believe it.
Focus on Core Work, Scale Marketing Later
I didn’t send emails to my list or have a real website until we crossed $30,000,000 per year. Gasp. (Mostly because I didn’t have the bandwidth and what I was doing was working.) There’s no one way to win. But spreading...
Focus on the Right Viewers, Not Millions of Views
Reality and perspective check. Also... the platforms you get 300 views on are free. You don't need millions of views. You need the right views aka the right customers.
Articulate Their Pain Better, Earn Their Trust
Copywriting pro tip: If you can articulate someone's pain better than they can, they will believe you have the ability to solve it. Focus on their pain, not your pitch.
Sell the Person, Not the Product, to Win
Sales is a lot like poker. You don't play your hand, you play the man in front of you. You don't sell the product, you sell the prospect. If you can learn someone's why, you can sell them almost any...
Your Second-Best Ideas Are the Biggest Business Risk
The biggest risk to your business are your 2nd and 3rd best ideas you keep working on but shouldn't.
How to Build a Business That Runs Without You
The speaker challenges the common entrepreneurial belief that only the founder can run the business, arguing that true value comes from creating a company that operates independently of its owner. By contrasting a hands‑on founder who earns $500,000 after taxes...
Do This One Thing and Your Business Finally Grows | Ep 965
The post promotes the Acquisition.com Scaling Workshop, a two‑day event led by Alex and Leila Hormozi—who grew a portfolio to over $250 million in annual revenue—to teach business owners concrete growth levers and a clear scaling roadmap for 2025. It outlines...
Growth Requires Feedback Loops, Not Just More
More only works if you have feedback loops to get better. More for the sake of more doesn't move the needle.
Under $1M? Advertise More to Escape Irrelevance
If you are under $1m/year, you have to advertise more. No one knows you exist… which is why you're not making as much as you want. You're not fighting against competition , you're fighting against irrelevance.
Don't Sell Me Your Problem
In a candid coaching exchange, a founder defends a low monthly recurring price despite claiming the service is extremely valuable, while the advisor challenges them to “put your money where your mouth is” and consider tripling the fee. The advisor...
Extreme Pricing Wins; Middle Ground Leads to Failure
Either sell extremely expensive to a select few or sell something super cheap to everyone. The middle is where people die.
Do Epic Stuff & Then Talk About It | Ep 957
Acquisition.com is launching a two‑day Scaling Workshop led by co‑founders Alex and Leila Hormozi, designed to teach business owners actionable levers to grow companies and “scale in 2025.” The program leverages the team’s track record of building a portfolio to...
Consistent High‑Volume Marketing Beats Luck Every Time
The difference between your business and one 10x your size is: whatever big marketing push you’d make to launch something, they just do it all the time. Volume negates luck.
Marketing's Goal: Earn Trust, Then Simply Preserve It
The whole point of marketing is one thing: to gain trust. Because once someone trusts you, you don’t need to do anything else besides keep it.
How I'd Create Content in 2025 (If I Had To Start Over)
Creator Andrew breaks down his SPCL framework for building influence through content: Status (control scarce resources), Power (say-do credibility that drives compliance), Credibility (observable proof like big launches), and Likeness (relatability to your audience). He argues volume plus intentional content...
All‑In Focus Beats Chasing Every Shiny Opportunity
The easiest way to spot a novice is they optimize for optionality. They hop from opportunity to opportunity, always chasing the shiniest thing. But all the money is in going all in, not hedging your bets.