Stop Micromanaging, Own Your Leadership Failures
If you hire someone. Then ignore what they say. Then tell them what to do, and they do it. And then it fails. Then you blame them for not hitting goals. YOU should be fired. Goes double for business owners. TLDR: You can’t tell someone what to do and then blame them when it doesn’t work.
Guard Your Sleep, Circle, Word, Attention, and Calendar
Five things worth protecting in your life: 1. Your sleep 2. Your circle 3. Your word 4. Your attention 5. Your calendar Give any of these away cheap and you'll feel it.
Fall in Love with the Process, Not the Finish
Most people quit because they were chasing the finish line. If you only love the outcome, you burn out when it’s far away. If you love the work, you show up when it’s boring, slow, and hard. That’s where the...
Never Quit: From $0 to $250M Revenue
Almost a decade ago. In our Prius aka our headquarters. I had lost all my money (for the 2nd time) a few months prior. The early days of entrepreneurship it sucked. We ate at 7-Eleven daily. Slept in extended stays....
Change One Daily Habit, Transform Your Life Trajectory
If you don’t have the life you want, it’s not random. It’s a set of inputs you’ve been repeating. Change one input and your trajectory shifts. 1. Do one thing every day for a year. 2. Move cities. Your environment...
What You Buy Reveals Your Mindset and Priorities
Rich people buy time. Poor people buy stuff. Ambitious people buy skills. Lazy people buy distraction. - Alex ✊🏽
Persistence Wins: Finish What You Started, No Matter What
Everything is hard. Nothing comes easy. It will take longer than you want it to. And you will give up more than you expected to get there. And in the end, you will have finished what you came here to...
Cheap Hires Cost More in Hidden Expenses
Great employees aka "talent" is expensive. Mediocre employees are even more expensive. Great employees cost more upfront. Most people stop there. What they miss is what mediocre employees actually cost you. Slow execution. More mistakes. Extra layers of management. Missed...
Wife’s Wisdom: Simple
I never made more than $3M per year before I met wife. 2 years after I took home $17M in personal income. She taught me: 1. Never stifle a generous impulse. Whether it's a gift or a praise. The moment...
Passion Grows From Mastery, Not Instant Discovery
Everyone talks about they’re trying to find their passion, but what they actually mean is they’re trying to skip the part where they’re bad at something and still have to show up anyway. Passion isn’t discovered, it’s built, and it...
Progress Demands Discomfort: Keep Moving Forward
Most people want the outcome. Very few accept the position it requires. There is no comfort built into growth. You either move or you stall. Every step up forces a decision. You shift your weight before you feel ready. You...
Uncommon Results Require Sacrificing Common Approval
People clap when you start. They go quiet when you get close. Support has a ceiling and most people set it at their level. It’s not hate. It’s self-preservation. Your growth forces them to measure themselves. Most people don’t want...
Build Evidence, Skill, Discipline, Accountability to Gain Confidence
If you don’t have confidence, build evidence. If you don’t have evidence, build skill. If you don’t have skill, build discipline. If you don’t have discipline, build accountability. If you don’t have accountability, remove friends + change environment + add...
Patience Beats Premature Labels: Let Time Reveal Outcomes
Good or bad. Win or loss. Promotion or setback. Most people rush to label outcomes too early. "We’ll see.” Because what looks like a loss today can become leverage tomorrow. When you stop judging every moment, you make better decisions....
Pain Tolerance Outranks IQ for Real Success
Pain tolerance > IQ
Even Buffett Missed the Right Boat Once
Warren Buffet’s Wrong Boat Story ⛵️
Never Stop Learning: Master AI Within 20 Hours
No matter how behind they start. It’s hard to beat a man who never stops learning. If you haven't spent more than 20 hours learning about AI, you will fall behind. Start this week, don't delay the first hour.
Greatness Requires Enduring Long Periods of Failure
To become great, you gotta be bad for a very long time.
Scale What Works Until It Breaks, Then Push Further
If you find something that works, your only job is to do more of it. Most people quit early out of boredom, not because it stopped working. It's simple, scale what works until it breaks, then push it a little...
Hiring Mistakes Stall Progress Like Diesel in Gas
Hiring the wrong person is like putting diesel in a gas car. Everything looks fine until you try to drive them.
Early Effort Compounds: Work Hard in Your 20s
Work life balance is not a debate. It's contextual to everyone's ambitions in life. In my opinion, you should work hard in your 20s beyond the obvious reasons of having the time, the energy, and few responsibilities. You should work...
Document Your Beginnings to Amplify Your Future Success
To everyone just starting out: Take a picture of your early beginnings (no matter how raw). Every epic story is made 100x better with a picture of “where it all started” and if you think you’re gonna make history, might...
Commitment Means Cutting Alternatives, Not Just Saying It
Commitment means the elimination of alternatives. Marriage = no other person Health = no foods not aligned a goal Business = no distractions TLDR: it’s easy to say you’re committed but hard to show you’re committed (which is the only...
Feeling Uncertain? That’s Proof You’re Taking Risks
If you feel like you’re behind in your career. If you feel like you’re losing. If you’re not sure if it’s going to work. There’s nothing wrong with you. Entrepreneurship is not clarity. It’s uncertainty repeated daily. Most people quit...
It’s Never Too Late to Start Something New
it's never as late as you think it is...
Finding Direction When Life Feels Uncertain
What you could do when you don't know what to do in life
Ignore Unqualified Critics of Your Success
Never let unaccomplished people judge your accomplishments.
Hire This Talent to Transform Your Business Trajectory
Hiring one of these type of people can change the course of your business.
Virality Happens When Frictionless Products Delight Users
If you could engineer virality with a product, every single person would copy it, and it would stop working. The only real way to create the infinite loop of virality with a technology product is to focus on removing all...
Focus on Product and Distribution, Drop All Else
People over complicate business. You need two things: Great product + large distribution That’s about it. Everything else distracts from the only things that matter. Make it the best. Get it in front of more people. Repeat until no...
Scale at Your Pace; Bigger Dreams Need Time
A lot of entrepreneurs build businesses as though it’s a race. And sometimes they reach their goals. Then they see someone with bigger goals and a bigger business. They then try to build their business into that business. But they can’t. Because the fastest route...
Passion Is Endurance, Not Just Doing What You Love
I had a young man stop me in the street when I was walking who said he followed my advice made $80,000 in sales but stopped because it wasn’t his passion. He asked me “what should I do with my...
The Hard Truth About Growth Most Founders Avoid. Hormozi Hotline Feat. Leila Hormozi | Ep 976
In this episode, Alex and Leila Hormozi discuss the uncomfortable truths about scaling a business that many founders ignore, emphasizing the need for disciplined growth levers, clear metrics, and a culture of praise over punishment. They share practical frameworks from...
If You're 22 Years Old
If you’re 22, the speaker argues, the world isn’t hostile – you’re simply still a novice. The core message is that youth is defined not by achievement but by a massive experience gap that seasoned professionals have already filled. Rather...
"We Make $10M/Year But Can't Pay Ourselves.."
The video follows a founder who launched a wellness e‑commerce brand nine years ago and grew it to $5‑10 million in annual revenue, yet the business remains barely profitable. Faced with mounting debt, he stopped drawing a salary to service obligations...
Passion Is Rare; Most Work Is Just Necessity
You are using the excuse of lack of passion to disguise your inability to handle difficulty. Your passion only exists in the vague. even if you start a business around your “passion” 95% of what you do everyday will NOT be...
If I Started A Business in 2026, Here’s What I’d Do
The video outlines a contrarian blueprint for launching a venture in 2026, arguing that founders should begin by targeting either the ultra‑high‑ticket segment or the ultra‑low‑ticket mass market—avoiding the crowded middle. The presenter frames a business as a pure arbitrage...
Founder Burnout Is Your Business's Biggest Threat
The biggest risk to small businesses isn’t AI, the economy, or even running out of money, it’s that the founder just doesn’t wanna do it anymore. If you don’t like your life while you run your business, fix that before anything...
Your Market Isn’t the Limit. Your Mind Is. | Ep 972 | Ep 972
In this episode, Alex and Leila Hormozi discuss the Acquisition.com Scaling Workshop, a two‑day program that teaches business owners how to break growth constraints and scale to multi‑million revenues, drawing on their experience scaling a portfolio to over $250 million annually....
The Ultimate Sales Script: Never Lose a Sale Again | Ep 968
In this episode, Alex and Leila Hormozi of Acquisition.com break down their "Ultimate Sales Script," revealing a step‑by‑step framework designed to prevent lost sales and accelerate business scaling. They share practical tactics—from crafting irresistible offers to handling objections—and illustrate how...
Massive Success Demands Massive Effort—Start Now
A friend of mine just raised $30B for his new venture. Also hired 300 people in 7 days. To be able to hire his first team of 300 people, he already had hired 15 people to conduct all the interviews....
Simplify Belief, Multiply Proof: Sell More Efficiently
Whenever you sell something, you want to decrease the number of things you need someone to believe and increase the number of reasons to believe it.
Focus on Core Work, Scale Marketing Later
I didn’t send emails to my list or have a real website until we crossed $30,000,000 per year. Gasp. (Mostly because I didn’t have the bandwidth and what I was doing was working.) There’s no one way to win. But spreading...
Focus on the Right Viewers, Not Millions of Views
Reality and perspective check. Also... the platforms you get 300 views on are free. You don't need millions of views. You need the right views aka the right customers.
Articulate Their Pain Better, Earn Their Trust
Copywriting pro tip: If you can articulate someone's pain better than they can, they will believe you have the ability to solve it. Focus on their pain, not your pitch.
Sell the Person, Not the Product, to Win
Sales is a lot like poker. You don't play your hand, you play the man in front of you. You don't sell the product, you sell the prospect. If you can learn someone's why, you can sell them almost any...
Your Second-Best Ideas Are the Biggest Business Risk
The biggest risk to your business are your 2nd and 3rd best ideas you keep working on but shouldn't.
How to Build a Business That Runs Without You
The speaker challenges the common entrepreneurial belief that only the founder can run the business, arguing that true value comes from creating a company that operates independently of its owner. By contrasting a hands‑on founder who earns $500,000 after taxes...
Do This One Thing and Your Business Finally Grows | Ep 965
The post promotes the Acquisition.com Scaling Workshop, a two‑day event led by Alex and Leila Hormozi—who grew a portfolio to over $250 million in annual revenue—to teach business owners concrete growth levers and a clear scaling roadmap for 2025. It outlines...
Growth Requires Feedback Loops, Not Just More
More only works if you have feedback loops to get better. More for the sake of more doesn't move the needle.