Alex Sherman

Alex Sherman

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CNBC media and sports reporter; covers streaming, M&A, and media business strategy.

TV Upfronts Shift Amid Leadership Changes and Deal Uncertainty
SocialMay 14, 2026

TV Upfronts Shift Amid Leadership Changes and Deal Uncertainty

My newsletter is out for this week - I sensed a different feeling around this year's TV Upfronts than years past -- a combo of new leadership, a still-in-flux WBD deal that hasn't lifted industry multiples, and a general feeling...

By Alex Sherman
Netflix Adds 40 Scripted Series, Diversifying Beyond Sports
SocialMay 13, 2026

Netflix Adds 40 Scripted Series, Diversifying Beyond Sports

"We love sports, but we’re not just sports. This year we’re releasing 40 scripted series.” -- Netflix Chief Content officer Bela Bajaria at Netflix upfront

By Alex Sherman
YouTubers Need Millions of Views and Consultants to Earn
SocialMay 11, 2026

YouTubers Need Millions of Views and Consultants to Earn

YouTube creator pay is based on views. That means even the most popular stars have to ensure their new content is watched by millions to keep $$ pouring in. Those creators don’t do this alone. Here’s our feature on the business...

By Alex Sherman
NFL Flexes Power During TV Upfronts Week
SocialMay 11, 2026

NFL Flexes Power During TV Upfronts Week

Welcome to TV Upfronts week - or, “Watch the NFL Flex Its Muscle” week: https://t.co/RGDNwEoH6o

By Alex Sherman
YouTube Leads Upfronts, Spotlighting Creator‑Growth Professionals
SocialMay 10, 2026

YouTube Leads Upfronts, Spotlighting Creator‑Growth Professionals

As the media world descends on New York this week for Upfronts, YouTube will anchor the festivities with Brandcast on Wednesday night. There’s a class of people who make their living working with the most popular creators on the platform to...

By Alex Sherman
Kellerman’s Ethics Claim Masks Real Benefits for Russini
SocialMay 9, 2026

Kellerman’s Ethics Claim Masks Real Benefits for Russini

Granted this is not the man point of Kellerman’s comments (using “journalistic ethics” as a guise to publish salacious material), but I strongly disagree with his point that Russini derived no real practical benefit from the relationship. https://t.co/D60d5CuvcT

By Alex Sherman
TV Upfronts Turn Into NFL Victory Lap
SocialMay 8, 2026

TV Upfronts Turn Into NFL Victory Lap

The annual TV Upfronts begin on Monday — it’s going to be a week-long NFL victory lap with one big media company after another touting their NFL games. I’m told Roger Goodell will be at the Disney upfront Tuesday. ESPN...

By Alex Sherman
Star MLB Player Backs Salary Cap for Baseball
SocialMay 6, 2026

Star MLB Player Backs Salary Cap for Baseball

When a star MLB player -- even a retired one -- says a salary cap would be good for the game, it's news. https://t.co/VukIz66YHt

By Alex Sherman
Pulitzer Wins, NBA Still Silent on Clippers Investigation
SocialMay 5, 2026

Pulitzer Wins, NBA Still Silent on Clippers Investigation

One note on @PabloTorre and his team winning a Pulitzer for the Clippers story — the NBA still hasn’t done anything about this. An investigation is still pending. Obviously the Pulitzer committee was convinced by the reporting — and no...

By Alex Sherman
Investors Flee Expensive Leagues, Driving NWSL Valuations Up
SocialApr 30, 2026

Investors Flee Expensive Leagues, Driving NWSL Valuations Up

Today's CNBC Sport newsletter kickoff story is now online -- NWSL team valuations are soaring. It's a nice story for the NWSL, but something else is going on that's leading to these soaring values -- a substitution effect causing bidding...

By Alex Sherman
Inside the NFL Draft: No.1 Pick Mendoza Talks
SocialApr 24, 2026

Inside the NFL Draft: No.1 Pick Mendoza Talks

Your morning listening: It's a CNBC Sport NFL Draft extravaganza --> I speak with No. 1 pick Fernando Mendoza and NFL Draft guru Dane Brugler: https://t.co/ymFPUFXXOc

By Alex Sherman
Turning the NFL Draft Into a Profitable Business
SocialApr 22, 2026

Turning the NFL Draft Into a Profitable Business

Plus, I'll also be speaking with @dpbrugler about his annual The Beast and how he's helped make a business around the NFL Draft.

By Alex Sherman
Hornets Partially Funded by Main Street Sports for Local Rights
SocialApr 16, 2026

Hornets Partially Funded by Main Street Sports for Local Rights

One little piece of news that I’ve learned from sources: The Hornets have partially, but not fully, been paid by Main Street Sports for their local rights this season. Shelly and I discuss the Hornets’ broadcast plans for next season here: https://t.co/tJJ8MQjPnK

By Alex Sherman
Hornets' Rise Driven by Strategy, Not Luck
SocialApr 16, 2026

Hornets' Rise Driven by Strategy, Not Luck

The Charlotte Hornets are an NBA darling this year. I spoke with their president of business operations, who told me how they’ve done it. She says it’s not luck. https://t.co/dA7RU69Or9

By Alex Sherman