Alex Sherman

Alex Sherman

Creator
0 followers

CNBC media and sports reporter; covers streaming, M&A, and media business strategy.

Fans Prefer Free Content Over Paying Extra
SocialApr 1, 2026

Fans Prefer Free Content Over Paying Extra

Shocking results here — Fans prefer stuff they like for free rather than for extra money. Glad Fox took a poll on this one.

By Alex Sherman
Donovan on MLS Immaturity, World Cup Keys, Near‑death Experience
SocialMar 27, 2026

Donovan on MLS Immaturity, World Cup Keys, Near‑death Experience

Really good talk with soccer superstar Landon Donovan on why the MLS wasn’t mature enough for its rights deal with Apple, the two things that will determine if the World Cup is a success for the USMNT, and a harrowing...

By Alex Sherman
MLB Faces Historic Shift Amid Lockout and Rights Turmoil
SocialMar 26, 2026

MLB Faces Historic Shift Amid Lockout and Rights Turmoil

I’m live from Citi Field on MLB Opening Day … more on this story coming up next on @cnbc MLB faces a historic shift as potential lockout, media rights and other league changes loom https://t.co/JW1ELqWbFF

By Alex Sherman
TGL TV Ratings Expected to Surpass 600k Tonight
SocialMar 24, 2026

TGL TV Ratings Expected to Surpass 600k Tonight

I have a feeling tonight's TGL TV ratings may be slightly higher than the 500-600k it's been averaging.

By Alex Sherman
Disney Expands Reach by Adding Sara to The View
SocialMar 20, 2026

Disney Expands Reach by Adding Sara to The View

I’m obviously not unbiased here, but good on Disney to bring on Sara/CNBC talent to The View. Helps to expand all of our worlds.

By Alex Sherman
Make Oscars a Live Betting Spectacle
SocialMar 15, 2026

Make Oscars a Live Betting Spectacle

I think the entire Oscars should embrace the betting angle. Have the presenters announce live odds when they say the names of each nominee, have Conan do a bunch of Kalshi live look ins on Best Picture as the show...

By Alex Sherman
NFL Offers CBS 50% Higher Deal, Extends Contract to 2034
SocialMar 13, 2026

NFL Offers CBS 50% Higher Deal, Extends Contract to 2034

The NFL has begun talking to Paramount/CBS Sports about a new deal. I'm told the current bid-ask spread midpoint is about 50-60% higher, and in return, the NFL would simply lift its current 2029-30 opt out and keep the CBS deal...

By Alex Sherman
TNT Secures Exclusive U.S. FIBA Rights Amid Merger Uncertainty
SocialMar 5, 2026

TNT Secures Exclusive U.S. FIBA Rights Amid Merger Uncertainty

This is exactly the type of deal I discuss in today's newsletter ... will a Paramount/WBD merged company do these smaller sports rights deals anymore? The calculus will definitely change for TNT ... https://t.co/DvKzUkqcDr

By Alex Sherman
Hollywood Execs Prioritize Cost Cuts over Creative Talent
SocialMar 5, 2026

Hollywood Execs Prioritize Cost Cuts over Creative Talent

After Hollywood turned on David Zaslav for being too much of a bean counter/financier, I’m sure The Town will appreciate David Ellison’s answer to being asked how many layoffs are coming w/ merging w/ WBD: “We absolutely need to rationalize the...

By Alex Sherman
Merger Threats Undermine TNT Sports Strategy and Leadership
SocialMar 5, 2026

Merger Threats Undermine TNT Sports Strategy and Leadership

This week’s CNBC Sport newsletter is out: *Why TNT Sports’ strategy no longer makes sense if WBD & Paramount come together *Jeff Shell’s future up in the air *There will be no David Ellison/David Zaslav “men in blazers” photo on the...

By Alex Sherman
Paramount CEO: No Asset Sales if WBD Merger Proceeds
SocialMar 2, 2026

Paramount CEO: No Asset Sales if WBD Merger Proceeds

Paramount CEO David Ellison says no asset sales planned at this time if WBD deal goes through.

By Alex Sherman
Paramount to Merge Paramount+ with HBO Max
SocialMar 2, 2026

Paramount to Merge Paramount+ with HBO Max

On investor call, Paramount confirms it plans to put P+ and HBO Max together, making one service from the two.

By Alex Sherman
My December Take on the Netflix‑Warner Bros. Deal
SocialFeb 26, 2026

My December Take on the Netflix‑Warner Bros. Deal

Here’s what I wrote back in December, the day after the Netflix deal with WBD was announced: https://t.co/aiNBd98ACC

By Alex Sherman
Triple Win: Netflix, WBD, and Paramount All Profit
SocialFeb 26, 2026

Triple Win: Netflix, WBD, and Paramount All Profit

As I wrote months ago, there was only one “win win win” here … 1) Netflix gets the break fee 2) WBD gets even more money from Para 3) Para gets the bone it wants

By Alex Sherman