Google Update Favours Brands Over Aggregators, Directories
📊 Google March 2026 Core Update Visibility Shifts & Patterns In the US - I’ve analyzed the biggest US domain level visibility shifts in @sistrix , along with the top keyword changes behind them. One of the clearest early patterns was a shift away from many intermediary, aggregator, directory, and quick-answer utility sites, and toward a smaller set of stronger destination brands, institutional sources, specialist sites, and dominant platforms. Read here: https://t.co/p4KAHmNadj
Plan Ahead: Year‑Long Event Calendar for PR
🚨 Introducing "Plan Ahead" in Finchling: See relevant upcoming events up to 1 year in advance for your brand: Festivals, TV launches, regulation changes, and more - all on one timeline, tailored to your brand 👇 With this new feature, we...
Google Core Update Favors Strong Brands Over Aggregators
📊 Search Updates & Top SEO News Of the Week - From the Latest #SEOFOMO: * Google completed the rollout of the March 2026 Core Update: Here are the Top Visibility Shifts & Patterns In the US: One of the clearest early...
SEO Pros Need SERP Lens—Stop Missing Out
If you’re an SEO and haven’t yet tried @serplens : what are you even doing?
Google Rebrands Looker Studio Back to Data Studio, Adds Pro Tier
🤔 Google has rebranded Looker Studio to ... Data Studio (again)! "Users need a single place to curate and analyze their data from the many different sources that impact their business each day... We are sharing the next...
Google Core Update Shifts Ecommerce Visibility to Specific, Value‑Rich Sites
🚨 After analyzing some of the ecommerce winners and losers from the Google March Core Update, the clearest pattern is that it redistributed visibility unevenly across query sets, with no single obvious explanation behind all shifts and a few late...
Brand Prompts Guarantee Mentions, Non‑brand Halves Output
🚨 Brand Bias in Prompts: An Experiment by Dr. Pete Meyers: How often did each type of prompt result in the presence of a brand in the output? * Every prompt (100%) that included a brand returned one or more brand mentions...
Core Update Completed—Check Your Rankings Now
🚨 The rollout March 2026 core update was completed today (April 8, 2026). It's time to check your rankings/visibility/organic search traffic shift 👀 https://t.co/qsYSPpXZfz
Cultural Stunts Drive Media Buzz Over Direct Sales
📣 This Week's PR Campaigns & Opportunities [April 7, 2026] from #TrendingCampaigns 👇 🔥 Top PR Campaigns of the Week 1. @KITKAT Heist Tracker This is a smart, culturally reactive stunt: it turns a viral news moment into an accessible consumer interaction, inviting...
Boost Your Site’s AI Visibility in Free Moz Webinar
Learn How To Optimize Your Website for AI Visibility and Agentic Features with me in the free @Moz webinar I’ll do on April 22nd 🤖 register now: https://t.co/WN8gYkfzgl https://t.co/D65saPSyzG
Human‑written Content Still Dominates Top Search Rankings
Does AI content rank well in search? [Survey + Data study] by Margarita Loktionova / @semrush showing that: * Humans still lead most content workflows : 87% of SEO teams report that their content is either fully created...
Astronauts on Artemis II Rely on SEOFOMO Newsletter
🚨 No, the mobile showing the #SEOFOMO news floating in Artemis II is not product placement. Being so far from home, it’s natural that the astronauts want to stay updated with the latest SEO & AI search news in the...
Original, Expert, Human‑first Content Beats Mass Production
Sad for the businesses that don’t know better and fall for this. Modern search engines like Google value originality, experience, and expertise in content that is human first. That’s how they ensure the best user experience. Generating content at scale without...
Data‑Driven, Scannable Content Boosts AI Search Citations
💰 From Retrieved to Cited: How Commercial Content Earns Citations in AI Search - excellent research from @_oshdavidson showing how: * Early-Discovery Content Earns a 20% Higher Citation Likelihood When Claims Are Grounded in Data * Pages That Make Shortlisting Options...
SEO FOMO Meetup Location Remains a Secret, Details Near
Almost finishing the last details of the next #SEOFOMO meetup 🙌 can you guess where in the world is it going to be? 🌍 PS: If I’ve actually told you, please don’t say it 🤫🙏 https://t.co/K2yyNRgDji
KitKat Turns Heist News Into Interactive PR Stunt
🏆 Best April's Fools PR Campaign? The KitKat Heist Tracker 👇 Spotted by Finchling via its PR campaigns tracker functionality: "KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was...
Secure AI Visibility: Access, Usefulness, Recognition Drive Brand Presence
🤖 How AI Systems Surface Your Brand: From Inputs to Outcomes 👇 Before a brand can perform well in AI answers, AI systems need three things from it: 1. Access: They need to be able to reach and process your content. 2. Usefulness: They...
Fastest Spam Update Leads to Unexpected March Core Update
There was a little surprise waiting just around the corner after the fastest ever one day Spam Update … the March 2026 Core Update 😅👇 /ht @mjcachon 🙌
Digital PR Amplifies Brand Visibility in AI Search
Why Digital PR matters in AI search 👇 Digital PR is becoming more important in AI search because it helps put your brand into the broader web conversation beyond your own site. 1. Repeated third-party coverage can help reinforce public associations between...
Bing AI Dashboard Reveals Query-to-Page Citation Links
🚨 New @bing Webmaster Tools AI Performance Dashboard Insights: We can now see which pages are being cited for a specific grounding query, and which grounding queries are driving citations to a specific pages 👌 Thanks so much for hearing...
Measuring AI Search Impact Beyond Traffic Metrics
🚨 How do you measure AI search optimization success when traffic no longer reflects real impact? I’ll be covering this in my @brightonseo session next month, including: * How to select the right mix of performance and brand influence metrics...
Misleading Weather Apps Cost Millions; Retro Consoles Surge in Value
📣 This Week's PR Campaigns & Opportunities [March 17, 2026] 👇 From The #TrendingCampaigns Newsletter: 🔥 Top PR Campaigns of the Week 1. Misleading weather apps cost attractions thousands This is such a spectacularly good campaign because (at least for me) it is SO...
Master AI Visibility Without Sacrificing SEO
🚨 Who’s Winning the AI Visibility Race, and How to Compete Without Risking Your SEO? Don't miss the free webinar hosted by @AdelleKehoe of @Similarweb where @lilyraynyc and I will be going through the biggest insights from...
Build Deep, Structured, Evidence‑Backed Content for AI Success
👌 Top content tips for authentic, semantic rich content (the type that performs well in AI) by @kmadhavan77 from Microsoft at Friends of Search 👇 1. Build unique content depth intensity: focus on areas that reflect...
Shift to Brand‑Centric KPIs for AI‑Driven SEO
💸 The State of Ecommerce SEO & AI Search in 2026: What are the shifts, and the top actions to take - My deck from today's presentation at SMX Munich, going through : * Why is fundamental to stop using traffic...
Google CEO Forced to Do Live Product Search
🍿 Hard Mode: Make Google CEO search for any product related query and try to click on organic search result above the fold while live on camera 🫠 /ht @jordanreviewsit https://t.co/3h6ztlYNdk
Boost AI Brand Visibility in 2026: Proven Strategies
Besides the main conference, I'm delighted to be also speaking at The Sip & Search Fringe Event @brightonseo along with @LaffertyN and @THCapper about Top Strategies for AI Brand Visibility in 2026! Here’s what we’ll cover: * How do LLMs...
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...
Scale Hreflang Mapping with Embeddings via Screaming Frog
🌍 How to use embeddings to map hreflang tags at scale - A clever use of @screamingfrog's Open AI API integration to implement hreflang by @pelogia - Check it out: https://t.co/mFnuuMojaD https://t.co/h9OLRjWQIR
From Clicks to Impactful Visibility: SEO’s 2026 Evolution
#SEOFOMO x Berlín SEO & Content Club: SEO, AI Search and the New Playing Field in 2026 - An excellent recap by @mjcachon going through what was discussed last week at the event: * The Real Shift: From Clicks to...
Weekly SEO Support Newsletter Helps You Survive Search
🐵 #SEOFOMO : Your weekly newsletter emotional support companion for surviving search 💪 Subscribe now if you haven’t and join +42K SEOs : seofomo(.)co https://t.co/674n119BdG
Share Your SEO Challenges, Win a Hoodie
🚨 Take the #SEOFOMO's Ecommerce SEO & AI Search Optimization Survey [2026] and participate in an SEOFOMO Hoodie & Mug Giveaway 👇 Answer the SEOFOMO Ecommerce SEO & AI Search Optimization Survey and help us identify this year’s biggest ecommerce SEO...
Visualize Gemini's Source Grounding with Free Retriever
Find out exactly which parts of source pages content ground Google's AI with the Free Grounding Context Retriever from the one and only, @dejanseo 👇 Add any query and see the results to to identify which segments of content were...
Google Drives 190× More Traffic than ChatGPT
👀 ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites - An eye opening piece by @patrickstox if you were still thinking in terms of *traffic* as a main indicator or goal from...
Google Caps HTML Crawl at 2 MB—Use Validator
🤖 Google has specified in its documentation that its crawl limit for HTML and supported text-based files is 2MB: Check if your HTML content is being cut off, with this free and handy validator by @CharlesMigaud 👇 Take a...
Google's February Updates Reshape Discover,
🏈 This Week's Top SEO & AI Search News from #SEOFOMO [February 8, 2026] 👇 * The first Core Update focused on Discover? Google rolled out the February 2026 Discover Core Update This is a broad update to the systems that...
AI Search Redefines SEO: KPIs, Structured Content, Citations
🚀 AI Search: Where are we so far and how to win in the current landscape - My presentation at Women in Tech SEO updated with the latest data and shifts: Here are the immediate SEO implications from these key AI...
Companies Exploit AI Search, Blurring Ethical Optimization Lines
👀 How Businesses Are Manipulating ChatGPT Results - Happy to see me quoted in this WSJ piece going through how companies are spending to optimize for AI search answers, and in some cases, with a manipulative angle. One thing I...
Free Weekly Newsletter Curates Top PR Campaigns and Hooks
📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter. Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use, sent every...
Comprehensive Guide to Generative AI and SEO Strategies
🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1 at the Advanced Web Ranking blog, going through: * The Model: Architecture and Mechanics of LLMs * The Agent: Reasoning, Planning, and Action * The Library: Neural Search and Retrieval Architectures * The...
Invest in Expert Guides to Boost AI SEO Authority
💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience. This is particularly...
Use AI for Summaries, Not Autopilot Guides
🤖 Let’s talk about good AI content use cases: Although AI-generated content is used in many scenarios, in some cases it doesn’t make sense and can do more harm than good (eg. writing guides on autopilot, without real human experience...
SearchAPI Sued for Stealing SerpApi's Proprietary Tech
🚨 The lawsuit nobody saw coming: SearchAPI vs. SearchAPI (!) SerpApi filed suit against Zilvinas Kucinskas and his company, SearchApi, for systematically stealing SerpApi’s proprietary technology and using its trade secrets to build a product that directly copies and competes with...
Free Tool Detects Keyword Cannibalization Instantly
A new, free and easy to use keyword cannibalization analyzer is here: CanniWizard by @jbobbink 🙌🔥 You use need to: * Connect your Google Search Console properties * It will automatically find cannibalization problems where multiple pages compete for the...
AI Transforms Brand Visibility: Stay Relevant in Search
What AI means for Brands : How to stay visible, relevant and chosen 👇 My presentation from BOUSSIAS Perform Conference in Athens, going through: * How AI is really impacting search as a discovery channel * The implications to our...
ChatGPT to Test Ads, Promises Privacy and Independence
👀 It’s official: ChatGPT will start to test ads in the US for the free and Go tiers users in the coming weeks and has shared their ads principles, among others: * Answer independence: Ads do not influence the answers...
Google Dominates AI Search; ChatGPT Left with Silver
Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1 going through data: * Google processes 373 times more searches than ChatGPT, controls 90%+ of mobile search, and...
Last Chance: Free Brighton SEO US Day Pass
🚨 You have until tomorrow to enter for a complimentary #brightonSEO US day pass to the world’s leading search marketing conference. Enter Jan 14 - 16 for access this September 2026 at the San Diego Convention Center. Do it here 👉 https://t.co/M45hlmvMt9...