
👀 How Businesses Are Manipulating ChatGPT Results - Happy to see me quoted in this WSJ piece going through how companies are spending to optimize for AI search answers, and in some cases, with a manipulative angle. One thing I would have loved to see, which I see is missing from the piece, is the clarification about the difference between those who optimize brands to appear for relevant answers for which they deserve to be shown, vs those that aren't... not uncommon when anything SEO (and now in this case, AI search optimization) is covered by major publications, sadly. Read: https://t.co/rO7BKBJozt

📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter. Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use, sent every...

🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1 at the Advanced Web Ranking blog, going through: * The Model: Architecture and Mechanics of LLMs * The Agent: Reasoning, Planning, and Action * The Library: Neural Search and Retrieval Architectures * The...

💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience. This is particularly...

🤖 Let’s talk about good AI content use cases: Although AI-generated content is used in many scenarios, in some cases it doesn’t make sense and can do more harm than good (eg. writing guides on autopilot, without real human experience...

🚨 The lawsuit nobody saw coming: SearchAPI vs. SearchAPI (!) SerpApi filed suit against Zilvinas Kucinskas and his company, SearchApi, for systematically stealing SerpApi’s proprietary technology and using its trade secrets to build a product that directly copies and competes with...

A new, free and easy to use keyword cannibalization analyzer is here: CanniWizard by @jbobbink 🙌🔥 You use need to: * Connect your Google Search Console properties * It will automatically find cannibalization problems where multiple pages compete for the...

What AI means for Brands : How to stay visible, relevant and chosen 👇 My presentation from BOUSSIAS Perform Conference in Athens, going through: * How AI is really impacting search as a discovery channel * The implications to our...

👀 It’s official: ChatGPT will start to test ads in the US for the free and Go tiers users in the coming weeks and has shared their ads principles, among others: * Answer independence: Ads do not influence the answers...

Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1 going through data: * Google processes 373 times more searches than ChatGPT, controls 90%+ of mobile search, and...

🚨 You have until tomorrow to enter for a complimentary #brightonSEO US day pass to the world’s leading search marketing conference. Enter Jan 14 - 16 for access this September 2026 at the San Diego Convention Center. Do it here 👉 https://t.co/M45hlmvMt9...