Stop Comparing Content to Performance; Value Your Role
In my first marketing job, I gaslit myself into thinking that if my content marketing results weren’t keeping up with the performance team’s, my job was worthless.
People Prefer AI-Generated Content Over Human Writers, Study Finds
I’m not quote-reposting a comment because I know Threads will downrank it. So. Newer research - including from MIT - shows that people prefer Al-generated content to that created by professional human writers. Seriously, do we even know what we're looking for...
Consumers Cling to Familiar Rituals over Convenient Upgrades
This is super interesting... I wonder if consumers didn't like the improved flour packaging because it "felt" wrong. Like dealing with the traditional messy paper bag is just the "correct" way to purchase flour. Sorta similar to cake mix. Like...
Firstborn Prep vs Second: Chaos Meets Convenience
Picture day for the 1st kid: (Haircut booked the day before, outfit purchased & picked in advance, Aquaphor applied to full face the night before to ensure proper hydration) Picture day for the 2nd kid: (Wipe face, wrestle into car seat,...
A Favorite Tweet Fuels Me Through Tiny Tasks
In case we’re still sharing our favorite tweets, this one’s mine. I think about it every single time I can’t do a tiny task. https://t.co/OoU0luIiXb
Targeted “Females Only” Language Reaches Threatening Men
Counterpoint to some of these comments: the “females only” verbiage is actually good because it speaks directly to the kind of man who’d pose a threat. Arguably, it’s a good example of speaking your target audience’s language.
AI Brand Rankings Unreliable; Track Mention Frequency Instead
Ranking position in AI responses is meaningless. Across repeated runs of the same prompt, LLMs almost never return the same list of brands in the same order. In many cases, they don’t return the same list at all. New research...
2026: Embracing Selective Focus Over Unlimited Yes
If I seemed less online in 2025, it's because I kinda was. In 2025 I: - Worked full-time as one of three people at SparkToro - Spoke at a dozen or so conferences - Planned & co-hosted my own conference...
AI Overviews Slash Organic Clicks by 60%
Nobody’s clicking anymore. And it's not because they're bouncing. They’re finishing their journey before they ever reach you. Pew analyzed browsing behavior from March 2025 and found: when an AI Overview appears, people click a traditional search result 8% of...
Pick Content Channels by Guess‑Test, Not 40‑Page Decks
Good news: you don’t need a 40-page audience research deck to pick your next content channel. You can "guess and test" your way there. Here are two paths marketers can take: 1) Use tools (like SparkToro) to see where your...
Marketing Is a Never‑Ending Pinball Game
PING! You ship that super interesting, well-written blog post. People love it. Traffic spikes, comments roll in… then things start to settle down. PING! You fire off a hot take on LinkedIn. Debate flares up in the comments, your audience...
Prioritize High-Impact B2B Content Over Volume
If you've ever felt like you're running on the content treadmill — publishing nonstop but seeing "meh results" — this one's for you. I’m joining Dreamdata for a live chat about quality over quantity in B2B content. We'll talk about...
Precision Over Volume: Learn Faster, Scale Smarter
I’m still glowing with gratitude after an incredible week in London for the Turing × SYSTM Growth Summit. I met so many lovely people — finally connected with friends I’d only known online, made new ones altogether, ate incredible food,...
Guest Speakers Aren’t Growth Hacks—Build a Demand Strategy
If you’re relying on your guest speaker to drive signups, it’s because you don’t have a demand strategy. Guest speakers aren’t your growth hack. They’re your marketing partners.