Curiosity and Experimentation Fuel Podcast Success
WOA. how the heck did I get to 270+ episodes and 50,000+ plays?? I guess it's bc I'm very curious, I have many Qs and feel like I always have few answers (probly why I love customer research too 😆 ) I'm also always experimenting and figuring out what works for example: - I decided not to do a pod intro anymore bc I want my listener to just jump right into my room for the chat (why wait?) - mixing up solo episodes (my POV and expertise) with guests (1 or 2 ppl) helps connect me to real ppl that need my help - not afraid to change directions. Right now I'm talking more about writing with AI bc it's such a hot topic marketers are trying to figure out and I'm so fascinated by it anywayz thx for listening 🫶 thx for joining me as a guest 🫶 if you're just learning about it, here are top episodes you gotta get to this weekend: Ep. 44 Why 98% of startups & marketers waste their time w/ Christopher Lochhead Ep. 148 The 3 types of content you need for a creative and effective content strategy w/ Todd Clouser Ep. 272 Should AI help you write? w/ Eric Holland 💀 Ep. 156 Gong's marketing evolution from early stage to unicorn w/ Udi Ledergor Ep. 143 How to run brainstorming sessions to increase creativity and business impact w/ Andy Raskin Ep. 133 The most creative startups build marketing into their company DNA w/ Dave Gerhardt Ep. 150 Emotion is still the single most powerful thing that will get people to use your product w/ David Hooker Ep. 139 To be the company that seems to be everywhere you gotta eliminate the funnel mindset w/ Natalie Marcotullio to the next 50,000 🚀 ❣️
AI Speeds Drafts, but Still Demands Human Rewrite
The biggest AI writing problem I keep hearing from PMMs: It's not “can AI write?” It’s actually “why am I still rewriting everything?” 😭 I had a convo this week with yet another PMM leader who said something I keep...
AI Delivers Patterns, Not True Causal Insights for PMMs
The worst thing AI is doing to PMM right now? 👀 Making pattern recognition look like insight. That should bother more people. PMMs are now getting pages of “insights” from transcripts that were never probed deeply enough to support a...
PMMs Still Skipping Essential Customer Research in 2026
I asked 9 PMMs at a recent Product Marketing Alliance event how they use customer research at their companies. Their honest answers were painful. "we don't have a dedicated person" "I'm the one doing it but I'm drowning in launches"...
Customers Buy Core Needs, Not Feature Overload
"We're the all-in-one solution." Cool. But that's not why they bought you. QuickBooks has 1,000 features. But people didn't hire it for 1,000 features. They hired it because of a few core struggles: they needed to get paid, pay others,...
Quantifying Qualitative AI Conversations with Claude Console
Nearly every AI research tool promises insights. Many still can’t tell you how much they matter. And very few connect them to what your whole company should do next. so I decided to try and build a better way Day...
B2B Teams Need Consistent, Behavior‑Based Research Systems
most b2b teams *talk* to customers but only ~10–30% run a repeatable research system. The rest are running on sales/support anecdotes. 🫠 Because there's a lot of activity that *feels* like buyer research, but isn't: Sales call notes filtered through...
Clients Demand AI‑Integrated Consultants Over Traditional Advisors
Why did it take me so long to see this? really, to accept it Had a conversation yesterday that finally crystallized what's been happening in the market. 👇 Companies aren't looking for traditional consultants anymore. They're looking for AI-Powered Consultants....
AI Revolutionizes Customer Research: Human Insight Still Essential
I wrapped up Season 5 of Building With Buyers , but then this convo was TOO GOOD + too relevant so then I un-wrapped up Season 5 😂 at least for a bit Caitlin Sullivan joined me to talk about...
B2B Buying Is Fueled by Fear, Not Logic
B2B has a dirty little secret: 🫣 We pretend buyers are rational. Because it's easier than admitting they're human. Here's what we say drives B2B buying decisions: ✅ ROI ✅ Feature comparisons ✅ Technical specs ✅ Business cases so logical,...
Data Isn't Enough; Clarity Drives Mid-Market Growth
If dashboards were enough, every mid-market B2B company would sail past $30M ARR. They don't. 😬 Not because they lack data, tools, or smart people. They stall because no one can agree on what the data actually means. 👈 EXAMPLE:...
Turn Customer Conversations Into Decisions in 4 Weeks
My cat has a more rigorous research process than most B2B companies (it's probly the glasses) Meanwhile, companies are treating customer research like throwing spaghetti at a wall and asking AI to help them figure out what noodles stick. Here's...
More Data, More Noise: Focus on Strategic Insights
The AI insight problem that nobody's talking about 😳 We added AI to our customer research process. Suddenly, everything is labeled an "insight" 🤯 🫣 🫠 Customer mentioned pricing twice? Insight. Someone used the word "integration" in feedback? Insight. Pattern...
Customer Research Sells; Product Research Builds
I'm noticing confusion in b2b around customer research - we think we're doing customer research ( ✅ ) but in reality it's usually just product research 🙈 (to improve the product) Product research asks: "How do we improve our features?"...
Dashboards Show History, Not Growth Opportunities
the problem with dashboards: they don’t tell you where to grow. They tell you where you’ve been. Mid-market teams don’t lack data. They have plenty of dashboards: CAC. LTV. Funnel conversion. Segment performance. I remember attending a weekly meeting w/...