Annette Franz

Annette Franz

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CEO, CX Journey; CX leadership, culture, and growth alignment

Leaders, Not Gemba Walks, Determine Success
SocialMar 18, 2026

Leaders, Not Gemba Walks, Determine Success

Gemba Walks Don’t Fail. Leaders Do. https://t.co/nqZ1wbhGKm Executed correctly, #Gemba walks are one of the most powerful tools #leaders have to understand reality, surface friction, drive meaningful change. When executed poorly, they become expensive theater. #employeeexperience https://t.co/Gkk0VGdoBe

By Annette Franz
CastDotApp Trims MCP, Favoring Leaner AI Integration
SocialMar 18, 2026

CastDotApp Trims MCP, Favoring Leaner AI Integration

Why @CastDotApp Is Narrowing MCP’s Role for Select Agent Use Cases https://t.co/Jq0BDGaXCA AI agents don’t need more tools; they need smarter, leaner integration surfaces. #MCP #AI #AIagent #agenticAI https://t.co/e2P38yodQL

By Annette Franz
Rebuild Culture Around Customers with Built‑to‑Win CX
SocialMar 17, 2026

Rebuild Culture Around Customers with Built‑to‑Win CX

Are you ready to transform your existing company culture and rebuild it in every way around the needs of your customers? BUILT TO WIN - CX Journey™ https://t.co/OkHMIqHOfX #builttowin #culture #customercentric https://t.co/YdJfLrjsVr

By Annette Franz
Leaders Must Prioritize Dedicated Time for Managerial Culture
SocialMar 17, 2026

Leaders Must Prioritize Dedicated Time for Managerial Culture

Strategic Questions Leaders Must Answer About Middle Managers https://t.co/eZsbM2ddLv Reality check: most #managers don’t have a single hour in the week explicitly devoted to #culture. They have meetings, tasks, fire drills. Culture becomes what gets squeezed into the margins. https://t.co/k8nXsQMc24

By Annette Franz
Practical Frameworks to Boost Employee Experience and Performance
SocialMar 17, 2026

Practical Frameworks to Boost Employee Experience and Performance

EMPLOYEE UNDERSTANDING - CX Journey™ https://t.co/v5jjZIjGrK This #book gives you practical frameworks and real-world guidance to transform your #employeeexperience in ways that actually impact performance, retention, and customer success. https://t.co/bzntWiCx5O

By Annette Franz
Seeing Through Customers' Eyes Drives Better Leadership
SocialMar 16, 2026

Seeing Through Customers' Eyes Drives Better Leadership

Toyota Built a Fake Dining Room to Teach Execs About American Size. It’s a Lesson for Every Leader: Your customers may see things very differently from you. https://t.co/ZCuwrJke1H #customerexperience #customerunderstanding https://t.co/JNkKkhPwTb

By Annette Franz
AI Search Disqualifies Non‑Immediate Solutions Early
SocialMar 16, 2026

AI Search Disqualifies Non‑Immediate Solutions Early

The customer-decision journey and AI search - Think with Google https://t.co/eoOuWMSmgB If you aren’t the immediate solution to their problem, you’re disqualified before the first click. #customerexperience #customerjourney https://t.co/jxoLavLaBJ

By Annette Franz
Middle Managers Need Leadership Support When Culture Meets Performance
SocialMar 16, 2026

Middle Managers Need Leadership Support When Culture Meets Performance

How Middle Managers Can Avoid Becoming the Forgotten Middle (or Turn It Around) https://t.co/IRwvSOkfCK They should answer: “When culture and performance collide, do you feel supported to choose culture? And can you think of a time when leadership backed you...

By Annette Franz
Engagement Scores Don't Equal Organizational Health
SocialMar 16, 2026

Engagement Scores Don't Equal Organizational Health

A dangerous leadership mistake: Confusing engagement with organizational health. Issue #10: Shallow Roots: Why Engagement Scores Can Mislead Leaders https://t.co/GCviJSOGGN #employeeexperience #employeeengagement #culture #leadership https://t.co/oe6SOhV3gq

By Annette Franz
CEOs Prioritize Employee Engagement and Retention
SocialMar 16, 2026

CEOs Prioritize Employee Engagement and Retention

CEOs Say Employee Engagement and Retention Are Top Priorities - CX Journey™ https://t.co/08fWpgm6Hm #CEO #leadership #employeeexperience #employeeengagement https://t.co/ZKidQJlCBE

By Annette Franz
Let Employees and Customers Define Your People‑Centricity
SocialMar 14, 2026

Let Employees and Customers Define Your People‑Centricity

The question isn’t, “Are we people-centric?” but “Would our employees and customers say we are?” Learn why that matters: People-Centric or Profit-Centric: Reframing the Question in 2026 https://t.co/ofrGuZyasl #peoplecentric #profit #customerexperience #employeeexperience https://t.co/lquM4MeqSj

By Annette Franz