Consolidate Your Meta Ads Into One Campaign
Meta advertisers: when was the last time you tried a fully consolidated, single campaign setup?
TikTok Shops Lean on Fake Discounts for Bottom‑F
How much of TikTok Shops performance is just capturing the bottom of the bottom of the funnel with fake discounts? https://t.co/Nt1HqKxfgL
Meta Editor Auto‑adds Related Media, Risk Unintended Publishing
Meta media buyers, LOOK OUT 👀 If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media. It won't publish automatically, buuuut, it will queue to publish the next...
Hands‑off Media Buying Redefines Creative Strategy
Killer video from @DenneyDara. So much to take away about creative and media buying, especially how they're doing very hands off media buying...
Meta's New Link‑click Focus Inflates Traffic, Drops CVR
Traffic up and CVR down lately? Here are 2 of the causes: 1. Meta made ads more link-clicky. Swiping up to view comments on reels (see post below) or tapping to expand feed ads can now drive link clicks to site....
Meta Pixel Glitch Causes Missing Subscribe Events
Anyone experiencing Meta pixel issues in the last ~36 hours, what are you seeing/experiencing? For example, I'm seeing zero Subscribe events for a client showing in Events Manager, they're using LittleData + Segment, but we have other similarly setup events that...
Irrelevant Ads Lose Audience Instantly—Make It Feel Personal
Walk into a bar. Everyone's 20 years older than you. What do you do? Leave immediately. That's what's happening on your ads, your landing page, your homepage. People can instantly tell if something's "for them." If it doesn't feel relevant, they're gone.
Segment Pages by Traffic Intent, Not One-Size CVR
Stop comparing your PDP's CVR against your landing pages. Your landing page only gets paid traffic. Your PDP gets organic, email, Google, direct... all of it. Those sources have completely different intent levels, and that changes everything. High intent sources like Google,...