Use Claude to Sharpen Your FAQ in 15 Minutes
Free tip: have Claude roast your brand's FAQ page. Spend 15 minutes making those improvements. You're welcome.
Meta's Low‑CPC Tricks Inflate Attribution, Hurt Conversions
When Meta burns spend on low-CPC placements and ads, it's chasing easy attribution credit from people who were already likely to buy within your attribution window. Before the March 2026 attribution update, it didn't even need link clicks to do this....
High CPA Doesn't Mean Cut Top‑Spending Ad
Most media buyers looking at this would turn off the top spending ad because the CPA is the highest.
Don't Kill Ads by Ad‑level CPA Alone
I've audited hundreds of accounts in the last year alone. The single most common mistake I see, across budgets big and small: advertisers turning off ads based on ad-level CPA. It's not their fault. The data makes it look obvious. But...
Don't Kill Campaigns, Fix High CPA, Low ROAS
Sooooooo you wanna turn off ads because the CPA is too high or ROAS is too low? Welp...
Ask Three Questions Before Pausing High‑CPA Meta Ads
Do your Meta ads consistently spend with high CPA's? Before you turn them off, ask yourself these three questions:
Meta Optimizes Only What You Tell It: Feed Quality Signals
Too many advertisers give Meta weak signals, so it optimizes poorly. When Meta optimizes poorly, advertisers trust it less. Give Meta better signals, it optimizes better, you trust it more. Giving Meta the right signals is hard. The advertisers who trust Meta most are...
New Video Explains Why Ad Relevance Matters
If you like me annnnd you like YouTube, I think you're gonna like my latest video all about ad relevance. https://t.co/yVzFZLK6n8
Scale with Many Niche Ads, Not One Narrow Ad
You can't scale with an ad that's only relevant to a tiny audience. You can scale with many ads that are relevant to many tiny audiences.
Meta Ad Tests Mislead without Geographic Separation or Incrementality
You can't learn "the best way to run Meta ads" by running two accounts with different setups and comparing performance. Not without separating them geographically, or running an incrementality test, or both. Without removing the overlap, the second account's existence alone changes...
New Meta‑Higgsfield Loop Sparks Ad Volatility
Both Meta and Higgsfield MCP's launched this week. Meta -> Claude -> Higgsfield -> Claude -> Meta is now suuuuuper easy 😅😬 Great for both automations and for one-shotting new ads. I think advertisers are about to see a ton of volatility, especially...
Relevant Ads Benefit Advertisers, Users, and Meta Alike
Advertiser, users, and Meta alllll win when the most relevant ads are served to the most relevant users.
Ridge's Homepage Overhaul Highlights Fresh Shopping Layout
Ooooooh, fun, big change to Ridge's homepage yesterday: Not just the hero product, but the rest of the shopping layout too. Love studying what y'all are doing with your sites https://t.co/H1my56MoR4
Claude's Confident Yet Outdated Meta Ads Advice Misleads Marketers
Claude's guidance on Meta ads, pixels, audiences, etc is wildly bad and outdated, but said soooo confidently. I've seen too many founders and marketers freak out about something minor because of Claude's analysis about something they didn't understand.
Past Buyers Respond Differently: Apparel
Apparel brand advertising new drops to past buyers: high incrementality. vs Supplement brand advertising the same bottle to past buyers: low incrementality.