Blake Robbins

Blake Robbins

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Partner at Benchmark (prev. Ludlow); invests in gaming/creator tools; frequent insights on creators/platforms.

Data Center Procurement Teams Face Tech’s Toughest Challenges
SocialMay 10, 2026

Data Center Procurement Teams Face Tech’s Toughest Challenges

i majored in supply chain and did all of my formal internships in procurement (SpaceX, Nest, etc.) the data center procurement teams right now might have the hardest jobs in tech

By Blake Robbins
Top Roblox Developer: The Next Generation's Dream Job
SocialMay 9, 2026

Top Roblox Developer: The Next Generation's Dream Job

feels pretty clear that being a top Roblox developer is becoming a “dream job” for the next generation

By Blake Robbins
When Creation Costs Collapse, What Remains?
SocialMay 6, 2026

When Creation Costs Collapse, What Remains?

Been looking forward to this one for a while. Mitch and I talk AI + games, and try to answer the question that matters most: What survives when the cost of creation collapses?

By Blake Robbins
IG Head Announces Nerf to Clipped Content
SocialMay 3, 2026

IG Head Announces Nerf to Clipped Content

Adam Mosseri (Head of IG) does a pretty phenomenal job of doing Instagram’s version of patch notes. A few days ago, he announced that Instagram is going to start “nerfing” clipped content. https://t.co/aOQfO8LCZL

By Blake Robbins
Peak Games’ ‘Mafia’ Fuels Turkey’s Booming Gaming Sector
SocialApr 29, 2026

Peak Games’ ‘Mafia’ Fuels Turkey’s Booming Gaming Sector

In 2012, Peak Games cofounder Sidar Sahin told the WSJ: “I want a Peak Games mafia.” Peak was acquired by Zynga for $1.85 billion in 2020. Today, more than 65 companies in Turkey trace their lineage back to Peak. Turkey now represents ~4%...

By Blake Robbins
Roblox Emerges as One of World's Leading Consumer Brands
SocialApr 26, 2026

Roblox Emerges as One of World's Leading Consumer Brands

this is a phenomenal interview. the deeper you study Roblox, the more obvious it becomes that it’s one of the most important (and interesting) consumer companies in the world.

By Blake Robbins
AI Scams Are Heading Into a Darker, Stranger Era
SocialApr 26, 2026

AI Scams Are Heading Into a Darker, Stranger Era

the AI scam era is going to be so much darker and weirder than people realize https://t.co/jqF5bwKmgY

By Blake Robbins
AI's Noisy Market Needs a Trusted Review Intern
SocialApr 23, 2026

AI's Noisy Market Needs a Trusted Review Intern

i low-key need an intern whose only job is trying every random AI product launch and writing up what’s actually good. there is remarkable stuff shipping right now. it is just buried under an insane amount of noise. big opportunity to build...

By Blake Robbins
Meta Launches Instants, a Locket‑style Photo App
SocialApr 23, 2026

Meta Launches Instants, a Locket‑style Photo App

new app from Meta called: Instants it appears to be a Locket(?) inspired clone? // @alex193a https://t.co/dD6fRKthPm

By Blake Robbins
John Coogan Mastered Media, Grew YouTube to 450k Subscribers
SocialApr 22, 2026

John Coogan Mastered Media, Grew YouTube to 450k Subscribers

I don’t think people realize how much @johncoogan studied the media business before starting @TBPN. He didn’t just have a good take on where media was going… He literally built a YouTube channel from zero to 450k subs first. https://t.co/32bavCdvGZ

By Blake Robbins
Real‑world Moments Get Labeled as IRL Fortnite Events
SocialApr 21, 2026

Real‑world Moments Get Labeled as IRL Fortnite Events

i saw a TikTok comment that said: “this is an IRL Fortnite event” haha https://t.co/nBvFMowUxH

By Blake Robbins
AI Agents Will Be Tiny, Specialized Tools, Not Monoliths
SocialApr 21, 2026

AI Agents Will Be Tiny, Specialized Tools, Not Monoliths

.@noscroll is one of the most magical AI experiences I’ve had in a while. it opened my eyes to how AI agents might actually show up in daily life: not as one giant assistant, but as small, focused products that do one...

By Blake Robbins
Podcasting Sharpens Industry Insight Through Deep Research
SocialApr 20, 2026

Podcasting Sharpens Industry Insight Through Deep Research

underrated part of doing @gamecraftpod: it forces us to really step back and analyze the industry. episodes sound conversational, but there’s *a lot* of research and outlining behind them. it's an amazing forcing function for sharpening my thinking.

By Blake Robbins
1998 Apple “Think Different” Watch Shows Time Backwards
SocialApr 19, 2026

1998 Apple “Think Different” Watch Shows Time Backwards

one of my favorite internet rabbit holes is old company promo merch on eBay. today’s find: a 1998 Apple Watch from the “Think Different” campaign. the hands and numbers run backwards. https://t.co/bRYSWjtMqa

By Blake Robbins