Bobby Borg

Bobby Borg

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Practical music business education (publishing, deal points, touring).

I Failed Repeatedly at Music - and So Will You!
VideoJun 9, 2026

I Failed Repeatedly at Music - and So Will You!

The video is a candid memoir by musician‑entrepreneur Bobby Borg, chronicling a string of setbacks—from losing high‑profile auditions to publishing flops, failed investments, missed professorships, and modest YouTube growth—and distilling them into universal business principles. Borg explains how he turned a...

By Bobby Borg
Music Publishing Overview - From Business to Creative with Bobby Borg
VideoMay 5, 2026

Music Publishing Overview - From Business to Creative with Bobby Borg

The video provides a comprehensive overview of music publishing, beginning with copyright fundamentals and the necessity of registering works with the U.S. Copyright Office to solidify legal rights before any public release. It then breaks down the four primary revenue...

By Bobby Borg
Music Publishing AND Music Promotion - The COMPLETE System
VideoApr 28, 2026

Music Publishing AND Music Promotion - The COMPLETE System

The video outlines a comprehensive promotion system for musicians, emphasizing that writing songs alone isn’t enough; artists must actively inform their target audience about the benefits of their music to stimulate sales. It defines promotion as a process of communicating...

By Bobby Borg
Music Publishing for Serious Songwriters 4: Staying Inspired with Bobby Borg
VideoApr 14, 2026

Music Publishing for Serious Songwriters 4: Staying Inspired with Bobby Borg

In this segment of “Music Publishing for Serious Songwriters,” Bobby Borg tackles how songwriters can stay inspired and keep their creativity fresh. He argues that genuine life experience, not just endless practice, is the well‑spring of compelling music. Borg outlines practical...

By Bobby Borg
Music Publishing for Serious Songwriters 2: Song Critique And Analysis
VideoMar 31, 2026

Music Publishing for Serious Songwriters 2: Song Critique And Analysis

The video walks viewers through a practical song‑critique session, illustrating how serious songwriters can turn everyday exposure into lucrative sync placements. Host Michael Ames showcases two artists—Mikey Wax, discovered when his wife Shazamed a spin‑class track, and Virginia‑based singer‑songwriter Cassidy...

By Bobby Borg
Music Publishing for Serious Songwriters 1: Writing Songs That Sell with Bobby Borg
VideoMar 24, 2026

Music Publishing for Serious Songwriters 1: Writing Songs That Sell with Bobby Borg

The video, hosted by Bobby Borg, breaks down the essentials of music publishing for serious songwriters, emphasizing what professional publishers actually look for in a sell‑able song. Borg draws on research from Nashville’s Ralph Murphy and his own industry experience...

By Bobby Borg
Music Royalties Explanation Part 6 - International Monies with Bobby Borg
VideoFeb 24, 2026

Music Royalties Explanation Part 6 - International Monies with Bobby Borg

The video explains foreign subpublishing – the mechanism that channels mechanical, performance, sync and print royalties earned outside the United States back to the songwriter’s U.S. publisher. Because foreign territories use mandatory mechanical rights agencies, royalties first go to those agencies,...

By Bobby Borg
Music Royalties Explanation Part 5 - Streaming & Online Monies with Bobby Borg
VideoFeb 17, 2026

Music Royalties Explanation Part 5 - Streaming & Online Monies with Bobby Borg

The video breaks down how electronic transmissions—downloads, streaming, video and lyric sites—translate into the four core royalty categories: mechanical, performance, synchronization and print. Bobby Borg explains that each digital use triggers the appropriate royalty type, from mechanical fees on downloads...

By Bobby Borg
Music Royalties Explanation  Part 4 - Lyric and Print Royalties with Bobby Borg
VideoFeb 10, 2026

Music Royalties Explanation Part 4 - Lyric and Print Royalties with Bobby Borg

The video breaks down lyric and print royalties, zeroing in on the print‑income side of a songwriter’s earnings. It explains that while print royalties once dominated the market, today they constitute only a modest slice of overall revenue, especially as...

By Bobby Borg