Brad Porter

Brad Porter

Creator
0 followers

Robotics entrepreneur, co-founder & CEO of Cobot, former Amazon robotics leader

Zappos Beat Amazon with Kiva Robots Before Acquisition
SocialApr 7, 2026

Zappos Beat Amazon with Kiva Robots Before Acquisition

Zappos was beating Amazon on cost per order. Amazon couldn't figure out how. Turns out @Alfred_Lin's team was running Kiva robots before Amazon even believed they'd work. Amazon later bought Kiva for $775M. Alfred went from operating automation at Zappos to funding...

By Brad Porter
Autonomous Cars Already Delivered the ChatGPT Moment.
SocialApr 6, 2026

Autonomous Cars Already Delivered the ChatGPT Moment.

Everyone's waiting for the "ChatGPT moment" in robotics. @Alfred_Lin thinks it already happened. It's the autonomous car. And most of the industry is looking in the wrong direction. Deployed EP2 with Alfred Lin drops tomorrow. https://t.co/H8O6RnzkG6

By Brad Porter
Amazon's Drone Initiative Launched Secretly, Surprised Bezos
SocialApr 2, 2026

Amazon's Drone Initiative Launched Secretly, Surprised Bezos

Amazon's drone program started in a garage. Without permission. An engineer pitched Jeff Wilke. He didn't ask Bezos. Didn't ask the CFO. Just funded it. Months later Bezos brought up drones and learned a team was already flying. Full...

By Brad Porter
1‑Bit Model Cuts Size 14×, Matches Top LLMs
SocialApr 1, 2026

1‑Bit Model Cuts Size 14×, Matches Top LLMs

This is a very exciting result, but it’s not evidence we’re overbuilding. The hyperscalers know that software and model improvements are driving a lower cost per token. But we’re also very early in the demand curve for tokens.

By Brad Porter
Jeff Wilke Reveals Amazon’s Trillion‑dollar Scaling and Physical AI
SocialMar 24, 2026

Jeff Wilke Reveals Amazon’s Trillion‑dollar Scaling and Physical AI

Deployed Episode 1 is live. @jeffawilke scaled Amazon’s operations from a billion to a trillion dollars. We got into things he's rarely talked about publicly -- drones, lights-out factories, the future of Physical AI. Link below. https://t.co/BLWpc9TdvS

By Brad Porter
Launching Deployed: Inside Jeff Wilke’s 22‑Year Automation Mastery
SocialMar 23, 2026

Launching Deployed: Inside Jeff Wilke’s 22‑Year Automation Mastery

Everyone has a Physical AI take now. Most of these folks have never deployed a robot in production. Tomorrow I'm launching Deployed. First guest: @jeffawilke, who spent 22 years building arguably the most sophisticated automation operation on earth. We talk...

By Brad Porter
Robots Must Solve New Physical Problems to Be Useful
SocialJan 23, 2026

Robots Must Solve New Physical Problems to Be Useful

Yes, precisely. Stochastic puppets can puppet very sophisticated things. But robots need to be able solve novel physical problems de novo in order to be generally useful in production.

By Brad Porter
Weak Robots Still Pose Harm—Missing Stop Button
SocialJan 21, 2026

Weak Robots Still Pose Harm—Missing Stop Button

Is there no stop button for these robots? I get they’re fairly weak, but they can still hurt you.

By Brad Porter
Humanoid Robots Fail Commercially, Fit only Entertainment
SocialJan 18, 2026

Humanoid Robots Fail Commercially, Fit only Entertainment

The simple reality that everyone is finally is waking up to is that humanoid robots actually suck for commercial applications. They’re slow, they’re weak, they’re expensive, they’re power hungry, and they’re dangerous. They’re at best entertainment robots for...

By Brad Porter
AI Drives Tech Surge; Next Frontier: Longevity and Synthetic Biology
SocialJan 14, 2026

AI Drives Tech Surge; Next Frontier: Longevity and Synthetic Biology

The AI wave is transforming the tech ecosystem right now. Robotics quickly following. We’re pushing frontiers in space and energy. What’s next? Longevity, synthetic biology, and self-replicating systems.

By Brad Porter
Multimodal AI Already Driving Real-World Robots and WMS
SocialJan 14, 2026

Multimodal AI Already Driving Real-World Robots and WMS

False binary alert 🚨 It’s not pre-programmed robots vs sci-fi dexterous humanoids. Multimodal AI already powers robots in the real world. And the API-driven WMS orchestration layer is going AI-native. The transformation has already started.

By Brad Porter
Breaking Bottlenecks: Physical AI Gains Momentum
SocialJan 8, 2026

Breaking Bottlenecks: Physical AI Gains Momentum

Lots of signs, including from our in-house labs, that we’re starting to break through many of the bottlenecks that have held back physical ai.

By Brad Porter