Brad Porter

Brad Porter

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Robotics entrepreneur, co-founder & CEO of Cobot, former Amazon robotics leader

Missing Contract Vehicle Guarantees Government Sales Failure
SocialMay 7, 2026

Missing Contract Vehicle Guarantees Government Sales Failure

The rubric for selling to the government: 1. Operators want it 2. Mission mandate exists 3. Contract vehicle available Miss one = grinding forever. @fubini has evaluated hundreds of defense companies with this lens. Most fail on #3. Deployed EP4 is live. https://t.co/2ZNgSWAG9j

By Brad Porter
OpenAI Might Follow Netscape’s Decline Without AI ‘Homepage’
SocialMay 5, 2026

OpenAI Might Follow Netscape’s Decline Without AI ‘Homepage’

"Does OpenAI go to zero the way Netscape did?" @fubini asked me this. We both interviewed at Netscape the same day in '95. His answer: "The “homepage” for AI hasn't shown up yet." Deployed EP4 is live. Link in comments. https://t.co/NzofcUJFwa

By Brad Porter
Deep‑tech Success Demands Market Focus, Not Just Science
SocialApr 28, 2026

Deep‑tech Success Demands Market Focus, Not Just Science

@bznotes sees this pattern constantly: Founders who solve the science and assume the business follows. It doesn't. Product → customer → revenue → margin. Most deep tech pitches break somewhere in that chain. The founders who make it are the...

By Brad Porter
VCs Miss Dual‑Risk Founders; $700M Bet Yields
SocialApr 23, 2026

VCs Miss Dual‑Risk Founders; $700M Bet Yields

There's a type of founder most VCs don't know how to evaluate. They carry technical risk and commercial risk simultaneously for years, Even before they know if the market is real. @bznotes spent $700M on those founders. His best seed...

By Brad Porter
Deep‑tech Founders Shift to Physical World for Lasting Impact
SocialApr 20, 2026

Deep‑tech Founders Shift to Physical World for Lasting Impact

The venture industry spent a decade perfecting SaaS. Meanwhile, the physical world: automotive, manufacturing, construction, logistics, just sat there. Trillions of dollars. Barely touched by software, just waiting. @Bznotes didn't wait. In Episode 3 of Deployed, he breaks down why the...

By Brad Porter
Automation Frees Us to Pursue New Callings
SocialApr 9, 2026

Automation Frees Us to Pursue New Callings

Two centuries ago, 80% of us worked on a farm. Today, 2%. We didn't become obsolete- we found other callings. @Alfred_Lin brings that long view to Physical AI in Episode 2 of Deployed. The question isn't whether automation replaces tasks. It's...

By Brad Porter
Zappos Beat Amazon with Kiva Robots Before Acquisition
SocialApr 7, 2026

Zappos Beat Amazon with Kiva Robots Before Acquisition

Zappos was beating Amazon on cost per order. Amazon couldn't figure out how. Turns out @Alfred_Lin's team was running Kiva robots before Amazon even believed they'd work. Amazon later bought Kiva for $775M. Alfred went from operating automation at Zappos to funding...

By Brad Porter
Autonomous Cars Already Delivered the ChatGPT Moment.
SocialApr 6, 2026

Autonomous Cars Already Delivered the ChatGPT Moment.

Everyone's waiting for the "ChatGPT moment" in robotics. @Alfred_Lin thinks it already happened. It's the autonomous car. And most of the industry is looking in the wrong direction. Deployed EP2 with Alfred Lin drops tomorrow. https://t.co/H8O6RnzkG6

By Brad Porter
Amazon's Drone Initiative Launched Secretly, Surprised Bezos
SocialApr 2, 2026

Amazon's Drone Initiative Launched Secretly, Surprised Bezos

Amazon's drone program started in a garage. Without permission. An engineer pitched Jeff Wilke. He didn't ask Bezos. Didn't ask the CFO. Just funded it. Months later Bezos brought up drones and learned a team was already flying. Full...

By Brad Porter
1‑Bit Model Cuts Size 14×, Matches Top LLMs
SocialApr 1, 2026

1‑Bit Model Cuts Size 14×, Matches Top LLMs

This is a very exciting result, but it’s not evidence we’re overbuilding. The hyperscalers know that software and model improvements are driving a lower cost per token. But we’re also very early in the demand curve for tokens.

By Brad Porter
Jeff Wilke Reveals Amazon’s Trillion‑dollar Scaling and Physical AI
SocialMar 24, 2026

Jeff Wilke Reveals Amazon’s Trillion‑dollar Scaling and Physical AI

Deployed Episode 1 is live. @jeffawilke scaled Amazon’s operations from a billion to a trillion dollars. We got into things he's rarely talked about publicly -- drones, lights-out factories, the future of Physical AI. Link below. https://t.co/BLWpc9TdvS

By Brad Porter
Launching Deployed: Inside Jeff Wilke’s 22‑Year Automation Mastery
SocialMar 23, 2026

Launching Deployed: Inside Jeff Wilke’s 22‑Year Automation Mastery

Everyone has a Physical AI take now. Most of these folks have never deployed a robot in production. Tomorrow I'm launching Deployed. First guest: @jeffawilke, who spent 22 years building arguably the most sophisticated automation operation on earth. We talk...

By Brad Porter
Robots Must Solve New Physical Problems to Be Useful
SocialJan 23, 2026

Robots Must Solve New Physical Problems to Be Useful

Yes, precisely. Stochastic puppets can puppet very sophisticated things. But robots need to be able solve novel physical problems de novo in order to be generally useful in production.

By Brad Porter
Weak Robots Still Pose Harm—Missing Stop Button
SocialJan 21, 2026

Weak Robots Still Pose Harm—Missing Stop Button

Is there no stop button for these robots? I get they’re fairly weak, but they can still hurt you.

By Brad Porter
Brad Porter | Pulse