Brad Stulberg
Performance/behavior author; shares high-quality insights on consistency, recovery, resilience, and sustainable excellence.
Athletes Prioritize Training over Clean‑eating Hype
All these longevity and performance bros talking about clean eating and toxins and yet all the serious athletes who actually train hard…
Best‑selling Book Praised by Steve Kerr, Now 23% Off
Over 25,000 readers in less than three months. Steve Kerr called it “an absolutely beautiful book.” Hundreds of five star reviews. And currently 23% off for a start of Spring promotion. If you’ve been on the edge, today is a...
Resist the Pixelated Conveyor: Protect Your Agency
Perhaps the greatest risk of the modern world is that we go wherever the current takes us, like automatons floating along a pixelated conveyor belt to nowhere. The only thing that separates us from this dystopia is ourselves. Our agency—our...
Excellence Comes From Growth, Not Goal Achievement
6 important ideas on actual excellence: 1. There is no greater illusion than thinking the accomplishment of some goal will change your life. What will change your life is who you become in the process of going for it. 2. Caring is...
Excellence Is a Disciplined Journey, Not Perfection
Excellence is not perfectionism. Excellence is not happiness. Excellence is not obsession. Excellence is not optimization. Excellence is not flow. Excellence is: caring deeply, it gives rise to mastery and mattering, it requires focus, discipline, consistency, prioritization, goals, patience, resilience, struggle, joy, gumption, routine,...
Curiosity Beats Fear: Top Performers Embrace the Unknown
The best performers in the world aren't fearless. They're curious. When you're standing at the edge of something hard—a big project, a difficult conversation, a new challenge—the default is to tense up. But if you can shift from What if...
Greatness Comes From Showing Up, Not Perfect Conditions
The greats aren’t great because they always have perfect conditions to do meaningful work. They are great because they show up and give it their best shot even when they don’t.
Greatness Thrives without Constant Suffering
There’s this notion that greatness requires nonstop suffering; it couldn’t be further from the truth:
True Greatness Is Readiness, Not Guaranteed Victory
When the greats are ready, it doesn’t mean they know they’ll win or get it right. It means they are prepared to face whatever comes up when they step into the arena. They are rugged and flexible. They respond not...
Embrace Struggle and Joy for a Meaningful Life
On “fun-maxxing,” “struggle-maxxing,” and what Alysa Liu’s extraordinary story can teach us about not just sport, but living a good and meaningful life too. I’m biased but I think everyone should read this: https://open.substack.com/pub/bradstulberg/p/struggle-joy-and-the-meaning-of-life?r=1z3bk6&utm_medium=ios
Choose Humanity Over Digital Fentanyl: Touch Grass, Create
We're at a point in history—not nearing it, but here—where you have to decide if you're content to ruin your brain with an endless stream of fentanyl-like digital slop or if you're going to fight for your humanity, touch grass,...
Meaningful Struggle Fuels Growth, Resilience, and Vitality
Research shows we grow from meaningful struggle. It builds discipline, self-respect, self-confidence, resilience, and the ability to be comfortable with being uncomfortable. It also makes us feel alive, which is increasingly vital in a numbed-out world.
Find Olympic‑Level Joy and Intensity in Your Life
If you are inspired by the 2026 Winter Olympics and want to find that sense of joy, aliveness, and intensity in your own life, have I got a book for you. I gave this project my all. The early feedback...