Brian LaManna

Brian LaManna

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Account Executive at Gong, builds sales playbooks for AEs and SDRs

Create Urgency by Asking What Happens if Nothing Changes
SocialMay 30, 2026

Create Urgency by Asking What Happens if Nothing Changes

Most AEs uncover pain on a first call. That’s not the mistake. It's skipping to ask what happens if nothing changes. Think about how many first calls end with a good conversation, a "this sounds helpful,” and then... nothing. The deal...

By Brian LaManna
IC vs Leadership: Control, Earnings, and Impact Trade‑offs
SocialMay 29, 2026

IC vs Leadership: Control, Earnings, and Impact Trade‑offs

If you followed me in 2022, you know I finished #2 to Jc Pollard. It's his birthday today, so figured I'd be nice and remind him. We had a healthy rivalry and it both pushed us to sell more. Since...

By Brian LaManna
Control Your Demo: Prep Click Paths, Prevent Failures
SocialMay 18, 2026

Control Your Demo: Prep Click Paths, Prevent Failures

“I’m sorry - our demo environment is a little wonky.” Great way to zap momentum in a call. Every org has buggy / outdated demo spaces. Blaming it on the environment is lazy. 𝗛𝗼𝘄 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝟵𝟱% 𝗼𝗳 𝗶𝘀𝘀𝘂𝗲𝘀: -Write out the exact click path...

By Brian LaManna
Prioritize Wins: Add “Unfortunately Nope” To Your Pipeline
SocialMay 17, 2026

Prioritize Wins: Add “Unfortunately Nope” To Your Pipeline

The best thing I ever did for my pipeline was add an "Unfortunately Nope" category. Not every account deserves your energy. The hardest skill in enterprise sales isn't opening deals. It's having the discipline to deprioritize the ones that aren't going anywhere so...

By Brian LaManna
Ask Who’d Feel Left Out to Surface Key Stakeholders
SocialMay 16, 2026

Ask Who’d Feel Left Out to Surface Key Stakeholders

The most underrated question in a sales cycle: "Who would feel left out if they weren’t apart of this evaluation?" Not "is there anyone else I should talk to?" That makes it sounds like it’s all about you. Best way to do...

By Brian LaManna
First Calls Should Prioritize Value, Not Full Checklist
SocialMay 13, 2026

First Calls Should Prioritize Value, Not Full Checklist

I've been trained on MEDDICC, Sandler, BANT, Spin, and others. 5+ years of 'mastery' later - my top takeaway is you should NOT get all of the "criteria" on the 1st call. Unless you want a poor prospect experience, with them...

By Brian LaManna
Planning a Two-Month Sabbatical After Leaving Gong
SocialMay 12, 2026

Planning a Two-Month Sabbatical After Leaving Gong

Random thought - if and when I leave Gong, I'd love to do a substantial (2 month min.) break between the next play. Not feeling burnt out or anything. Just think it's a unique time to be 100% off of...

By Brian LaManna
Gong Hits $500M ARR with 10 Quarters Accelerating Growth
SocialMay 12, 2026

Gong Hits $500M ARR with 10 Quarters Accelerating Growth

It's no longer a secret. Gong crossed the $500M ARR mark and have had 10 straight quarters of ACCELERATING YoY Growth. Exiting Q1 at over 55% YoY in ARR. So, so grateful to be here. Rare air. https://t.co/dQn8g1ufOd

By Brian LaManna
Turn One Insight Into an Army of Champions
SocialMay 11, 2026

Turn One Insight Into an Army of Champions

One easy question to improve multithreading. I plant this seed mid-demo. 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: “When you see these data/insights, who else on the team would get value?” Now you have permission at the end of the call Close it out + make the ask to include them Army...

By Brian LaManna
Credibility Comes From Follow‑Through, Not Knowing Everything
SocialMay 10, 2026

Credibility Comes From Follow‑Through, Not Knowing Everything

New sellers misunderstand credibility & confidence in sales. They think it means having all the answers. It doesn't. It’s knowing you'll get all the CORRECT answers. And doing what you said you’ll do. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲: → You get an integration question you've...

By Brian LaManna
Master Managing Up: Align with Your Manager’s Priorities
SocialMay 9, 2026

Master Managing Up: Align with Your Manager’s Priorities

Questions you should know the answer to: -What are your manager’s goals at your org? -Exactly what do they need to get promoted? -Outside of revenue, how is your sales leader measured? -Where does your manager think your team’s greatest area of opportunity is? -What’s...

By Brian LaManna
Disqualification, Not Prospecting, Is New Rep’s Biggest Challenge
SocialMay 8, 2026

Disqualification, Not Prospecting, Is New Rep’s Biggest Challenge

The hardest skill to teach a newer rep isn't prospecting or discovery. It's disqualification. Not because the red flags are invisible. It's because they don’t have enough reps under their belt to have that ‘gut feel.’ No single flag feels like enough. So...

By Brian LaManna
AI-Generated Handoffs Replace 30‑Minute Calls with Contextual Insights
SocialMay 7, 2026

AI-Generated Handoffs Replace 30‑Minute Calls with Contextual Insights

If your handoffs rely on a 30-minute "let me get you up to speed" call or typing up a word Doc - you're wasting time. And more importantly - still missing the full story. Gong's AI Briefs flip this completely. Choose an...

By Brian LaManna
Palantir Ditches Legacy CRM, Builds Fast Platform
SocialMay 4, 2026

Palantir Ditches Legacy CRM, Builds Fast Platform

Damning quote for legacy SaaS from Palantir’s earnings call today. "We’ve gotten rid of legacy software like CRM, built it very quickly on top of our platform to a user experience that our users love." $crm $HUBS Adapt or die has never...

By Brian LaManna
Brian LaManna | Pulse