SERP Lens Launches Major SEO Feature Upgrades
Epic new updates were just released to our new SEO browser, SERP Lens. Including updates to theme settings, placeholder animations, a new rules engine (with 17 instant checks), a robots.txt parser & more. Here's a preview of what each looks like for our @serplens macOS users: https://t.co/mVtKLHdQdd
Google Search Console Impressions Error Causes Image Decline
Update: the fake Google Search Console impressions have started to come crashing down. I'm mostly seeing a clear decline within Image Search for the moment (the original surface I was alerted by), with other surfaces still to follow. Here is a timeline...
Introducing SERPLens: The All‑In‑One SEO Browser
This is like no SEO tool you’ve used before. At @SERPLens, we’ve built the web browser for SEO pros. It includes: • Fast, built-in VPN • Live prompt/agentic insights • Annotate screenshots • Track projects + loads more Start a 7-day free trial now: https://t.co/wBjS72XB6U https://t.co/h0UTY6XlkF
Google Confirms Year‑long Search Console Impression Data Glitch
Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this. An update has now been added to the data anomalies page related to Search Console, suggesting that...
Google Pushes AI Mode Into Default All Tab
Whoa, this is a big change. Google is now integrating the AI Mode experience within the 'All' tab, with the test making the chat function more accessible. This is as close as we've now come to the "AI Mode as the...
Google Search Console Desktop Data Currently Inflated and Unreliable
Heads-up: there is something bizarre going on with Google Search Console data right now. Similar to the changes that came to light after the disabling of &num=100, impressions are again skyrocketing for specific surfaces on desktop. For example, using the 'merchant listings'...
Merchant Center Titles Dominate; Price Data Must Align
Ecommerce SEO: when it comes to ranking within free listing results on Google, there is a sphere of influence for data sources. This relates to features such as product grids, product knowledge panels, within the Shopping tab, AI Mode...
Click Signals Shape Rankings and Power AI Answers
Brilliant read on how click signals drive rankings and AI answers. Including details on known signals that are tracked, how it informs AI answers & a playbook you can apply. -> How Google Click Signals Drive Rankings and AI Answers by @CyrusShepard...
Submit Every Sitemap Individually for Complete Indexing Insight
SEO Tip: don't just submit the sitemap index file in Google Search Console, you'll need to submit all important sitemaps individually also. When I get access to a client's GSC, often for very large sites, I unfortunately don't always...
AI‑Powered Descriptions Boost Ecommerce Traffic 368% YoY
Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...
Add Organization & WebSite Schema to All Homepages
SEO Tip: when it comes to using Schema for the homepage on a site, there are two types that I gravitate towards and recommend (especially for eCommerce stores). The two types are Organization and WebSite Schema, being tags that I see...