Master Product Titles to Win UCP Organic Rankings
SEO Tip: with the rollout of UCP (Universal Commerce Protocol), the fundamentals of organic shopping are even more important. With UCP, free listings can show more prominently in search results, but you need to rank in the first instance to make the most of this new feature. Going back to the basics, there are several different "titles" for products that are influential for SEO. The title tag, schema title (name), and the product feed title. While all play their role in some capacity, it is important to understand how each contributes to success in Search and influences product appearance across each data layer. Learn about the UCP announcements from Google I/O today, where it will be expanding to in the near future, alongside a fundamental tip for "titles" when it comes to organic shopping. SEO browser used in the video is @serplens
Google Expands UCP, Adding More Retailers and New Account Linking
SEO News: Google's UCP (Universal Commerce Protocol) has just been expanded even further. Not only is it showing for more retailers within product grid results, but there's a new way for linking account details for stores (beyond Google Pay). Details: https://t.co/pCo8krtd0g
Shopify Auto‑Generates AI Sitemaps, Prompting Wider Adoption
Ecommerce SEO: there are some fascinating changes rolling out for Shopify stores right now for AI Search that are worth paying attention to. For some of the Shopify stores I work with, they now have an automatically generated XML sitemap attached...
Inside Our Web Browser Build: Timeline, Tech, Challenges
Want to learn about the journey we went through for building a web browser? I've laid it all out in the most transparent way I can in my latest blog post – including the time it took, our tech stack, challenges,...
Show Specific Variants Early to Boost Purchase Intent
Ecommerce SEO: for large domains, there are various ways of managing product variants. Here's an important aspect of the feed component: Within free listing surfaces, Google will often develop individual grid items for specific product variants that are popular...
Add Organization and WebSite Schema for AI‑search SEO
Google recently reminded SEOs of the importance of structured data when it comes to AI Search – here's my take: We all know that structured data is important for SEO more generally, but there are some common aspects that are missed,...
OpenAI Triples Web Crawls While User Numbers Decline
Fascinating SEO read that sheds more light on bot crawling by ChatGPT. Including that they are seemingly losing users, though they've tripled web crawls. -> OpenAI Has Tripled Their Crawl of the Web: Analysis of 7B+ Log Files by @chris_nectiv via @botify...
Google Tests AI-Generated Podcast‑style Audio Search Results
Whoa, this is creepy. Google is testing a new AI-powered audio section in search results that sounds just like a podcast. Can't imagine publishers will be too happy to stumble across this, even when their content is cited (along with many...
SERP Lens Launches Major SEO Feature Upgrades
Epic new updates were just released to our new SEO browser, SERP Lens. Including updates to theme settings, placeholder animations, a new rules engine (with 17 instant checks), a robots.txt parser & more. Here's a preview of what each looks like for...
Google Search Console Impressions Error Causes Image Decline
Update: the fake Google Search Console impressions have started to come crashing down. I'm mostly seeing a clear decline within Image Search for the moment (the original surface I was alerted by), with other surfaces still to follow. Here is a timeline...
Introducing SERPLens: The All‑In‑One SEO Browser
This is like no SEO tool you’ve used before. At @SERPLens, we’ve built the web browser for SEO pros. It includes: • Fast, built-in VPN • Live prompt/agentic insights • Annotate screenshots • Track projects + loads more Start a 7-day free trial now: https://t.co/wBjS72XB6U https://t.co/h0UTY6XlkF
Google Confirms Year‑long Search Console Impression Data Glitch
Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this. An update has now been added to the data anomalies page related to Search Console, suggesting that...
Google Pushes AI Mode Into Default All Tab
Whoa, this is a big change. Google is now integrating the AI Mode experience within the 'All' tab, with the test making the chat function more accessible. This is as close as we've now come to the "AI Mode as the...
Google Search Console Desktop Data Currently Inflated and Unreliable
Heads-up: there is something bizarre going on with Google Search Console data right now. Similar to the changes that came to light after the disabling of &num=100, impressions are again skyrocketing for specific surfaces on desktop. For example, using the 'merchant listings'...
Merchant Center Titles Dominate; Price Data Must Align
Ecommerce SEO: when it comes to ranking within free listing results on Google, there is a sphere of influence for data sources. This relates to features such as product grids, product knowledge panels, within the Shopping tab, AI Mode...