Carolina Milanesi

Carolina Milanesi

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President at Creative Strategies; founder of The Heart of Tech; veteran analyst covering consumer devices and tech culture.

Prioritizing Consumer AI: Scalable, Efficient Small Models
SocialMay 20, 2026

Prioritizing Consumer AI: Scalable, Efficient Small Models

Are you winning? @demishassabis “Winning to what? There will be a handful of companies.Where we are doing very well is on the consumer side of the models where we can ship to millions of users and we are making...

By Carolina Milanesi
Carrier JV Locks Satellite Access Behind Telecom Fronts
SocialMay 14, 2026

Carrier JV Locks Satellite Access Behind Telecom Fronts

The Big Three carriers forming a JV for satellite D2D is a defensive play IMO. T-Mobile already runs D2D with Starlink. AT&T and Verizon have AST SpaceMobile partnerships. They were missing a unified position keeping satellite providers from reaching customers...

By Carolina Milanesi
Embrace Aging Parents' Present Self, Not Past Memory
SocialMay 10, 2026

Embrace Aging Parents' Present Self, Not Past Memory

Today is my first Mother’s Day without my mom, and my first as the mother of an adult. I used to say dementia took her from me early. The truth is I took myself out. I spent those last years grieving...

By Carolina Milanesi
Apple’s ID‑free Discounts: How Abuse Was Prevented?
SocialMay 8, 2026

Apple’s ID‑free Discounts: How Abuse Was Prevented?

I always thought it was so strange that Apple did not require ID before. How was the discount system not abused?

By Carolina Milanesi
Microsoft’s 2026
SocialMay 6, 2026

Microsoft’s 2026

Buried in @Microsoft ’s 2026 Work Trend Index is something most companies are not ready to hear. And every manager should read it https://t.co/vld8FUMOdD

By Carolina Milanesi
Over Half of AI Users Now Outperform Last Year's Capabilities
SocialMay 5, 2026

Over Half of AI Users Now Outperform Last Year's Capabilities

58% of AI users are already producing work they couldn’t do a year ago. Microsoft’s latest Work Trend Index shows exactly how far behind their organizations have fallen. Here is what stuck out for me https://t.co/AH9DUFTxmW

By Carolina Milanesi
Intel Gains Alex Katouzian as Qualcomm Loses Executive
SocialMay 4, 2026

Intel Gains Alex Katouzian as Qualcomm Loses Executive

Big news from @Intel. I had just seen the news that @AlexKatouzian had left @Qualcomm. Great addition for Intel, great opportunity for Alex to make a difference in the future if the company. Curious to see who takes his role...

By Carolina Milanesi
Excited to Read Susie Wolff’s ‘Driven’ on Paris Trip
SocialMay 3, 2026

Excited to Read Susie Wolff’s ‘Driven’ on Paris Trip

Very much looking forward to digging into “Driven” by Susie Wolff and I have almost nine hours on Monday on my way to Paris to do just that https://t.co/dWyuURkSYV

By Carolina Milanesi
Good Business Like Delta Benefits Customers
SocialMay 2, 2026

Good Business Like Delta Benefits Customers

Talking about how @Delta is better. Sure it is good business but good business most of the times brings something positive to customers

By Carolina Milanesi
Apple Abandons Net‑cash‑neutral Goal Amid AI Push
SocialApr 30, 2026

Apple Abandons Net‑cash‑neutral Goal Amid AI Push

Interesting that Apple dropped “net cash neutral” as a formal target after 7 years. With a new CEO coming and AI investment ramping, the flexibility to evaluate cash and debt independently makes sense. $AAPL

By Carolina Milanesi
Schools Are Choosing MacBook Air over Chromebooks, Says Tim Cook
SocialApr 30, 2026

Schools Are Choosing MacBook Air over Chromebooks, Says Tim Cook

I want the OEMs who tell me schools don’t buy Macs to hear what @tim_cook said today “We’re seeing school systems like the Kansas City Public Schools that are switching from Chromebooks and Windows PCs to the MacBook Air....

By Carolina Milanesi
Moto’s LA Week Reveals Decisions Behind New Phone Specs
SocialApr 30, 2026

Moto’s LA Week Reveals Decisions Behind New Phone Specs

It is easy to cover a phone launch and stop at the specs. The more interesting story is the decision-making that produced them. @Moto had a good week in Los Angeles, and the context behind it is worth understanding.

By Carolina Milanesi
Copilot Engagement Matches Outlook; Satisfaction Now Key
SocialApr 29, 2026

Copilot Engagement Matches Outlook; Satisfaction Now Key

Copilot weekly engagement now matches Outlook. That is the structural signal, not the 20M seats or the 250% growth. The next number that matters is satisfaction. Email-level habit is not the same as email-level value, and we all use email...

By Carolina Milanesi
Reallocating IT Budgets Around Unequal AI Outcomes
SocialApr 29, 2026

Reallocating IT Budgets Around Unequal AI Outcomes

. @satyanadella today: “IT budgets get reshaped by business outcomes and reallocation from other line items on the income statement.” He is right, per seat breaks when two users consume AI completely differently. Consumption pricing is the easy part. Reorganizing enterprise...

By Carolina Milanesi