Chad S. White

Chad S. White

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Email marketing researcher/author; deliverability, testing, and retention.

Free Benchmark Report Reveals SMS & Email Performance Trends
SocialMay 5, 2026

Free Benchmark Report Reveals SMS & Email Performance Trends

Zeta Global’s latest Marketing Benchmark report shares aggregated data on the performance of SMS and email marketing campaigns, along with expert commentary on industry and channel news. Free, no-form download > https://t.co/KX6zwD49rb #digitalmarketing https://t.co/2KoYvadftG

By Chad S. White
Design Experts Discuss Evolving Digital Marketing Trends
SocialApr 27, 2026

Design Experts Discuss Evolving Digital Marketing Trends

Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/3ReowBgBk2

By Chad S. White
Explore 2024 Digital Design Trends in Upcoming Webinar
SocialApr 15, 2026

Explore 2024 Digital Design Trends in Upcoming Webinar

Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/wqzpl9u0Gv

By Chad S. White
Emojis Reveal Weekly Top Email Opener
SocialApr 10, 2026

Emojis Reveal Weekly Top Email Opener

I like Fandango's playful use of emojis in their subject lines. It's a hint at what the biggest opener is each week, which the preview text reveals. #emailmarketing #digitalmarketing https://t.co/im0LJaESVb

By Chad S. White
March 2026 Digital & Email Marketing Highlights
SocialApr 9, 2026

March 2026 Digital & Email Marketing Highlights

The Last Word on March 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/EXN9hn5eUm https://t.co/v4XcHOxTdu

By Chad S. White
Zeta Global Unveils Top 20 Campaigns & Design Trends
SocialApr 3, 2026

Zeta Global Unveils Top 20 Campaigns & Design Trends

Zeta Global’s third annual Digital Marketing Lookbook chronicles the latest design trends and spotlight 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. Check them out >> https://t.co/U4I0HIhlHX #digitalmarketing #emailmarketing https://t.co/jo18fkpMlw

By Chad S. White
Top Review Praises My Email Marketing Rules Book
SocialApr 2, 2026

Top Review Praises My Email Marketing Rules Book

This is among my favorite reviews I've ever gotten for "Email Marketing Rules"! Read it for yourself >> https://t.co/R6nybb3LZC https://t.co/knPDLFqnuM

By Chad S. White
Master Loyalty: Differentiate, Data‑Drive, Consistent Experience
SocialApr 1, 2026

Master Loyalty: Differentiate, Data‑Drive, Consistent Experience

5 Loyalty Fundamentals Retail Brands Should Focus on Right Now 1. Know the difference between frequent & loyal customers 2. Collect meaningful data & use it faster 3. Make loyalty consistent across the experience See all 5 >> https://t.co/2unRKNhhRM #digitalmarketing

By Chad S. White
Scaling to Enterprise Means Rebuilding Email Marketing Foundations
SocialMar 31, 2026

Scaling to Enterprise Means Rebuilding Email Marketing Foundations

Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> https://t.co/e4muz0bVal #emailmarketing #digitalmarketing https://t.co/9EUPloMr10

By Chad S. White
Concise, Value‑Driven Messaging Beats Bloated Creative
SocialMar 27, 2026

Concise, Value‑Driven Messaging Beats Bloated Creative

Concise, value-driven messaging consistently outperforms bloated creative because it respects time, sharpens intent, and drives faster decisions. Here are 9 ways to achieve this >> https://t.co/oMeJACDuou #emailmarketing #digitalmarketing https://t.co/BqsADxVvqM

By Chad S. White
Gmail's Subscription Tool Flawed, Hurts Marketers, Needs Work
SocialMar 20, 2026

Gmail's Subscription Tool Flawed, Hurts Marketers, Needs Work

Gmail’s “Manage Subscriptions” functionality aims at decluttering inboxes, but it is hampered by flaws that limit its usefulness for consumers, while arbitrarily punishing some marketers. Here’s how to adapt >> https://t.co/AioTudgTl0 #emailmarketing #digitalmarketing https://t.co/0U2KarzaWt

By Chad S. White
Watch On‑Demand Litmus Live Sessions for Omnichannel Tips
SocialMar 16, 2026

Watch On‑Demand Litmus Live Sessions for Omnichannel Tips

If you missed Litmus Live, now is your chance to watch all the sessions on-demand on YouTube, including my session on managing omnichannel subscribers better >> https://t.co/F7z9H5NW32 #digitalmarketing #emailmarketing https://t.co/UHQZJdWPPm

By Chad S. White
Join AMA March 26: Future of Email Marketing
SocialMar 12, 2026

Join AMA March 26: Future of Email Marketing

I’m excited to join ANA members on Mar. 26 for an Ask Me Anything session. I’ll share my views on where email marketing is headed and, well, answer any questions I’m asked. Details >> https://t.co/yYwmlyItzv

By Chad S. White
AI Advances Amplify Ethical Challenges in Digital Marketing
SocialMar 11, 2026

AI Advances Amplify Ethical Challenges in Digital Marketing

The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, generative AI, and AI agents. Here’s an exploration to spark internal conversations and get your teams aligned >> https://t.co/diKPR5SIoP #digitalmarketing

By Chad S. White