LLMs Now Power the Top of Your Funnel
Your funnel didn’t break. It moved. Alexis Pratsides shares why the top of the funnel now lives inside LLMs—and what that means for your metrics, strategy, and expectations. Watch the interview 👉 https://t.co/sfL6UrxsKt @FINNPartners #healthcaremarketing #hcmktg
Shared Visibility, Not Contracts, Aligns Care Ecosystem
Alignment doesn’t come from contracts. It comes from shared visibility. Why smart-care platforms are becoming the bridge between payers, providers, and post-acute care.👇 https://t.co/cq0WY5tihP @PointClickCare #postacutecare #HITSM
Too Many Ads Hurt Performance and User Experience
There’s a fine line between personalization and overload. Rob Janes explains why too many ads don’t just hurt performance—they damage the user experience. See how leading teams are approaching it: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg https://t.co/UqGG6MsvVe
Structure Content for Question Phrasing to Appear in AI Search
If your content isn’t structured for how people ask questions… it won’t show up in AI search. Alexis Pratsides shares what LLMs actually prioritize—and how to adjust without creating more content. 👉 https://t.co/YzlkH7b8Kq @FINNPartners #healthcaremarketing #hcmktg
Most Marketers Skip Journey Mapping, Undermining ABM Success
Only 17% of marketers have fully mapped their customer journey. And yet… many are running ABM programs anyway. Saul Marquez explains why that disconnect is holding teams back—and how to fix it.👇 https://t.co/Nsm8MBJQ6A @OutcomesRocket #ABM #HITsm
Track Patient Reach and Revenue with Precision Marketing
What if you knew exactly which patients your marketing reached—and what revenue it generated? Ty Allen explains how that’s becoming possible in this interview 👉 https://t.co/R55iwoMmnJ @socialclimb_1 #PrecisionMarketing #hcmktg
ABM: Build a System Around Your Top Deals
ABM isn’t just targeting accounts. It’s building a system around your most important deals. Saul Marquez breaks it down into three layers... 👀👇 Watch the full interview for a deeper breakdown: https://t.co/I8eCvTnUvZ @OutcomesRocket #ABM #hcmktg https://t.co/HbSBiwaHLs
Automating Chart Retrieval Transforms Record Requests Into Workflow
Manual record requests still drain time from practices. David Cohen explains how Greenway Health is working with Moxie to automate provider-to-payer data transparency — turning chart retrieval from a task into a workflow. 🔗https://t.co/Nb90e3GrsC @greenway #EHRstrategy #HITSM https://t.co/c3HJsXikz6
Align Your Brand Signals for Bigger Impact
Are your testimonials, PR, and thought leadership telling the same story? If not, you’re diluting your impact. Kriste Goad shows that alignment across signals can drive significantly better results—without increasing spend. 🔗 https://t.co/7HPf04EXSf #fuoco #AEO #hcmktg
Use AI to Assist, Not Replace Authentic Expertise
AI content is easy to create. That’s exactly why it’s easier to ignore. Lacey Reichwald says Google is rewarding expertise + authentic voices. Use AI to assist. Not replace. See what’s next in search: https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy #hcmktg https://t.co/kdh4VfQNPa
Turn IT From Maintenance to Strategic Healthcare Driver
IT teams are stuck in a loop of “keep the lights on.” Optimum Healthcare IT shares how to escape it and elevate IT into a true strategic driver. 🔗 https://t.co/HcmekJNYlg @OptimumHIT #ViVE2026 #HITSM
Data Ready, Timing Critical: Make Marketing Indispensable Early
Healthcare marketers already have the data, tools, and insight. The real challenge: showing it early enough to matter. Conversation with Sean Fitzpatrick on making marketing indispensable: https://t.co/IqPcreM0Mf @overit #HospitalMarketingLeaders #hcmktg
Payment Precision Now Mandatory for Payer Leadership
Payment integrity isn’t about clawbacks anymore. It’s about getting it right the first time. Why payment precision is now a mandate for payer leadership 👇 https://t.co/wFxAgapVAF #AMPS #ClaimInsight #HITSM
Healthcare Embraces AI Twice Faster Than Other Sectors
Healthcare is adopting AI at 2x the rate of other industries. Lenovo’s Healthcare CTO calls it “assistive intelligence.” What that means for the hospital of the future. 👉 https://t.co/eGplzkBn4T @Lenovo @DukeHealth #CES2026 #HITSM
Fewer Healthcare Ads Boost Click-Through Rates
More ads ≠ more engagement. In healthcare, showing fewer ads often improves click-through rates. Rob Janes on why restraint performs better. 👇 https://t.co/fRLfOxUi5k @ad_butler #BrandTrust #HITsm
