AI Becomes the Middleman, Humans Set Strategy
With newer AI workflows is that you are no longer the middleman → This is actually great news ↓ The old flow was simple. Ask AI for outputs, copy the result, move it into another tool, adjust it, repeat. Now systems like Claude Code can do the work directly. That changes everything (for real this time). Once AI can move between tools on your behalf, the value shifts away from manual coordination and toward setting better direction, better guardrails, better context, and creating better systems. The job becomes less about carrying work from one place to another and more about deciding what should happen in the first place. That is a much more interesting kind of work. And it is going to reshape how a lot of teams operate. Things are changing fast. Embrace it and you will thrive. (Unrelated dinosaur fact of the day: Kosmoceratops had one of the most elaborate skulls of any dinosaur, with 15 horns and horn-like projections on its head.)
Fix Drop‑Offs with Open‑Source Onboarding CRO Skill
I built a skill for Claude Code that fixes post-signup onboarding when users sign up but never come back. It maps your activation funnel step by step and shows you exactly where people drop off. If 72% create a project but...
AI Tool Injects Behavioral Psychology Into Every Marketing Copy
I built a skill for Claude Code that applies behavioral psychology to your marketing — anchoring, loss aversion, social proof, the decoy effect, and more. You tell it what you're working on (pricing page, landing page, email, ad) and it identifies...
Success Now Depends on Capability, Not Job Title
Hot take: I think we are moving from a world defined by roles to a world defined by capability. The old labels still exist, but they are getting less useful. Marketer. Developer. Designer. Strategist. What matters more is whether you can think clearly,...
Begin with Product Positioning, Then Let AI Handle Copy
The right way to use marketing-skills with Claude↓ Don't pick which skill to run first. You probably won't know the right order anyway. Start with product marketing context — your positioning, audience, and what makes you different. Once that's loaded, the model knows...
AI Tool Boosts Form Conversions From 3% to 12%
I built a skill for Claude Code that optimizes any form on your site — demo requests, contact forms, lead capture, applications. You tell it about your form and current conversion rate, and it identifies exactly what's killing completions. Too many...
Surgical Copy Edits Sharpen Your Marketing Instantly
I built a skill for Claude Code that edits your marketing copy like a senior copywriter reviewing your work. You paste in existing copy and it comes back with specific, line-by-line edits — cutting vague language, tightening wordy sentences, strengthening weak...
Claude Code Uncovers SEO Opportunities in Minutes
I've spent THOUSANDS of hours in Ahrefs and Google Search Console doing keyword research and SEO audits Within 5 minutes of connecting Claude Code to the Ahrefs API and Google Search Console service account, it found a bunch of new opportunities...
AI Generates Complete Content Strategy, From Topics to Calendar
I built a skill for Claude Code that plans your entire content strategy — what to write, how often, and why it matters. You describe your product and audience, and it maps out topic clusters with pillar pages and supporting articles,...
AI‑Generated Competitor‑Alternative Pages Drive SEO Traffic
I built a skill for Claude Code that creates competitor comparison and alternative pages that rank in search and convert visitors. You give it a competitor name and it builds the full page — "Best [Competitor] Alternatives" with a feature comparison...
From Coffee Shop Grievances to $12B Payments Giant
Just learned that Airwallex started because the founders were running a coffee shop in Melbourne and kept getting ripped off on cross-border payment fees. They got so annoyed they built a whole payments platform. That company is now worth $12B. All because...
Marketing Talent Thriving on TikTok, Even without the App
Apparently marketing skills are popping off on TikTok? I don’t even have the app 😅
AI Generates Reply‑Getting Cold Email Sequences Free
I built a skill for Claude Code that writes cold email sequences that actually get replies. You tell it who you're reaching out to and what you're selling, and it builds a multi-touch sequence with personalized openers, value-driven follow-ups, and a...
Recover 20‑30% Lost SaaS Revenue with AI‑Powered Churn Prevention
I built a skill for Claude Code that designs cancel flows and save offers so you stop losing subscribers you could have kept. It builds the entire churn prevention system — exit surveys that identify why people are leaving, personalized save...
Marketing Skills 1.4 Launches Lead Magnet Suite & 500+
Marketing Skills v1.4.0 is out. What shipped: /lead-magnets — high-converting lead magnet strategy. Format selection, opt-in copy, delivery mechanics, and nurture sequences. Composio integration — one MCP server connects your agent to HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and...
SwipeFiles Unveils Mad Men‑Inspired Branding Refresh
💼 SwipeFiles got a branding upgrade → Over the past few months, we've been working to give SwipeFiles a new look. And what we came up with was inspired by Mad Men ↓ https://t.co/tkhNbJePuz
New Claude Code Tool Enables Live Copy Variation Cycling
Playing with a new tool that allows you to generate copy variations in Claude Code and cycle between them directly on the page and then apply to save the changes https://t.co/q5bTH4fScm
Optimize Content for AI Answers, Not Traditional SEO
I built a skill for Claude Code that optimizes your content to get cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO gets you ranked in Google. This is different — it's about getting your content...
Fintech Firm Uses Sports Sponsorship to Build CFO Trust
I keep seeing Airwallex's logo everywhere lately. McLaren F1 cars. Arsenal kits. Now the SF Giants jerseys. Had to look them up. Turns out they're a payments company worth $12B that most people have never heard of. And instead of running ads...
AI Tool Auto‑creates Multi‑platform Ad Copy Instantly
I built a skill for Claude Code that generates ad creative at scale — headlines, descriptions, and full variations across every major platform. You give it your product and target audience and it pumps out dozens of ad variations for Google...
Automate Rigorous A/B Tests, Eliminate Guesswork
I built a skill for Claude Code that designs A/B tests with proper statistical rigor so you stop guessing and start measuring. You tell it what you want to test and it builds the whole experiment for you — hypothesis, control...
Local Currency Checkout Boosts International SaaS Revenue 20‑40%
Worked with 60+ startups and a common repeated mistake that left a lot of money on the table: Charging international users in USD The data is pretty clear — local currency checkout increases international conversion by 20-40% SaaS founders can now do this...
Growth without Ads Isn’t a Badge of Honor
I can’t believe I have to say this: Growing without spending money on ads is not a flex Marketing and sales are not mutually exclusive Word of mouth is not a marketing channel Having a good product is not marketing SEO and AEO/GEO/LLMO are the...
One‑click Skill Catalog Lets Agents Gain New Abilities Instantly
Magister sneak peek #2: Skill catalog One-click install for agent skills. No terminal, no config files, no copy-pasting commands. Browse the catalog, hit install, done. Your agent immediately gets new capabilities — web search, browser control, frontend design, long-term memory, workflow automation,...
Iterative Claude Workflow: Plan, Bypass, Review, Fix, Repeat
1️⃣ Claude Plan 2️⃣ Claude Bypass Permissions 3️⃣ Codex Review 4️⃣ Codex Fix 5️⃣ Claude PR Review 6️⃣ Repeat You’re welcome
Three AI Tools Multiply Your Writing Productivity
Wispr Flow + Cotypist + Claude Code is the productivity trifecta 🤝 Wispr Flow = speech-to-text 3x faster than you can type Cotypist = text autocomplete everywhere 2x faster than you can type Claude Code = AI agent that can do anything
Magister Agents Now Have Autonomous Email Inboxes
Magister sneak peek #1: Managed email Every Magister agent now gets its own email address. It can send and receive emails autonomously — no forwarding, no API keys, no setup. Why this matters: email is still how most tools communicate. Alerts, reports,...
Design the Perfect Referral Loop for Success
Referral programs only work if the loop is right. This Skill designs the whole thing. https://t.co/9rNBDsNLgn
Optimize Every Signup Step to Prevent Drop‑offs
Every step in your signup flow is a chance to lose someone. This Skill tightens the whole thing. https://t.co/9CH95T4Rfb
Engineer‑style AI Marketing Tour: Live Demos Worldwide
I'm going on the WORLD TOUR 🌍 I've spent the last few months building marketing skills for Claude Code — automating the work I've done with 60+ startups over the last two and a half years. The repo has over 8,400+ stars...
Redesign Backlash Turned Into Modern Branding Template
Remember the old Instagram logo? People loved it, so people hated the redesign. But the change worked, and it became a template for modern app branding. https://t.co/uBBe9VvzY3
A Launch Plan Transforms Guesswork Into a Proven Playbook
Launching a product without a plan is just posting and hoping. This Skill builds the full playbook. https://t.co/juAq4qxygY
2025 State of SaaS Marketing: Insider Data Unveiled
Tired of being left in the dark on how other SaaS companies are doing? Then welcome to the 2025 State of SaaS Marketing mega thread. Buckle up. I surveyed hundreds of SaaS founders & marketers last year, to collect the data that's usually...