Deconstructor of Fun

Deconstructor of Fun

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Mobile/F2P game product and monetization strategy analysis

TWIG #376: Epic's Failed Bet, Roblox's Brand Fee & Google’s Level Up
VideoMar 27, 2026

TWIG #376: Epic's Failed Bet, Roblox's Brand Fee & Google’s Level Up

The gaming ecosystem is at a crossroads as Google rolls out its Level Up program, pairing the Sidekick AI assistant with new user‑acquisition economics that many see as added gatekeeping. Epic Games announced significant layoffs while doubling down on its Unreal...

By Deconstructor of Fun
UA Monthly #2: AppLovin's Social Network, Google Fee Cuts & Unity D28
VideoMar 25, 2026

UA Monthly #2: AppLovin's Social Network, Google Fee Cuts & Unity D28

The episode of UA Monthly #2 focuses on Unity’s new Vector D28 campaign, Google’s reduction of user‑acquisition fees, and AppLovin’s push into a social network, framed by a Boeing 737 Max analogy about customer value outweighing past failures. Unity’s Vector now...

By Deconstructor of Fun
Google Play's Rate Cuts: Winners, Losers, and Unknowns
VideoMar 23, 2026

Google Play's Rate Cuts: Winners, Losers, and Unknowns

The video dissects Google Play’s recent fee overhaul, announced after Epic Games settled its lawsuit. Google reduced its standard 30% commission to 20% for new users and promises a further drop to 15% for developers who enroll in the new...

By Deconstructor of Fun
State of Gaming 2026: What’s Really Winning Now
VideoMar 17, 2026

State of Gaming 2026: What’s Really Winning Now

The Sensor Tower "State of Gaming 2026" report expands its scope beyond mobile to cover PC and console markets, delivering a 70‑page deep‑dive into sales, monetization and marketing trends. It highlights that premium, paid‑for titles remain a powerful force, with...

By Deconstructor of Fun
Is Ubisoft Fixing Assassin’s Creed? 🤔
VideoMar 15, 2026

Is Ubisoft Fixing Assassin’s Creed? 🤔

Ubisoft recently announced that veteran developers will assume leadership roles on the Assassin’s Creed series, a move intended to steady the franchise after a period of mixed releases and internal turmoil. The appointment is framed as a corrective PR effort, signaling...

By Deconstructor of Fun
Turkey Is Paying Game Studios Millions 🤯
VideoMar 13, 2026

Turkey Is Paying Game Studios Millions 🤯

Turkey has overhauled its financial incentives for video‑game developers, announcing a suite of subsidies that can total more than $1 million per studio each year. The package includes up to $1.14 million for user‑acquisition spend, a cash‑back of up to $455,000 on the...

By Deconstructor of Fun
Gaming Stopped Growing… Here’s Why 📉
VideoMar 13, 2026

Gaming Stopped Growing… Here’s Why 📉

Company executives signaled a strategic overhaul after observing stagnation in gaming performance relative to other verticals. While broader performance-marketing sectors were posting strong growth, gaming metrics and earnings showed weaker momentum, indicating diminished value delivery to users and advertisers. Leadership...

By Deconstructor of Fun
Puzzle Monthly #1: Pixel Flow, UA, and the Future of Sort Puzzles
VideoMar 10, 2026

Puzzle Monthly #1: Pixel Flow, UA, and the Future of Sort Puzzles

Puzzle Monthly #1 dives into Pixel Flow’s explosive growth after Scopi’s acquisition, examining how a small Turkish studio turned a hybrid‑casual puzzle into a $800k‑per‑day revenue engine. The hosts unpack data showing daily purchases climbing from $500k to $800k, and...

By Deconstructor of Fun
TWiG #373: Turkey Funds Game Dev, WB Games Uncertainty & Discord Drama
VideoMar 5, 2026

TWiG #373: Turkey Funds Game Dev, WB Games Uncertainty & Discord Drama

This episode of Deconstructor Fun serves as a rapid‑fire roundup of the week’s biggest gaming‑industry headlines, from government policy shifts in Turkey to high‑profile corporate maneuvers at major publishers. The hosts walk listeners through new Turkish subsidies aimed at bolstering...

By Deconstructor of Fun
Matthew Ball’s 2026 State of Gaming
VideoMar 4, 2026

Matthew Ball’s 2026 State of Gaming

Matthew Ball released the early‑access version of his State of Gaming 2026 report, noting a slimmer deck of 164 slides versus last year’s 230, signaling a more concise outlook. The briefing underscores that while total gaming revenue has hit an...

By Deconstructor of Fun
Meta Is Back in the Game. Here's What That Actually Means.
VideoMar 2, 2026

Meta Is Back in the Game. Here's What That Actually Means.

Meta has rebuilt a dedicated gaming org after Apple’s App Tracking Transparency (ATT) shock reduced the effectiveness of its mobile ad tools for game developers. The company moved from a country-based sales model back to an industry-focused team headquartered in...

By Deconstructor of Fun
Xbox’s Next Chapter: Strategy vs Identity
VideoFeb 27, 2026

Xbox’s Next Chapter: Strategy vs Identity

The video dissects Microsoft’s latest Xbox upheaval: longtime gaming chief Phil Spencer is stepping down after nearly four decades, Xbox President Sarah Bond has resigned, and Asha Chararma—formerly head of Microsoft’s core AI division with stints at Instacart and Meta—has...

By Deconstructor of Fun
Why AI Won't Save AAA Gaming?
VideoFeb 25, 2026

Why AI Won't Save AAA Gaming?

Former Nexon CEO Owen Mahoney claims AI can slash AAA game production costs by 90% and triple the market size. The video challenges that premise, arguing the industry’s real issue is player attention, not a lack of content. It questions...

By Deconstructor of Fun
Meta's Secret Weapon You're NOT Using! 🤫
VideoFeb 25, 2026

Meta's Secret Weapon You're NOT Using! 🤫

Meta says advertisers have been misplacing their bets on finding a single ‘perfect’ creative, and instead should build a high-velocity, high-volume creative production mechanism. The company argues that creative performance is driven by continuous experimentation and diversity—treating creative as a...

By Deconstructor of Fun