AI Harnesses Matter More than Raw Models
The AI harness matters more than the model. Models have gotten really good. Great reasoning, large context windows, better instruction following. But, what makes *use* of those capabilities is actually the harness. It's what provides tools, memory, skills and context to the model. ChatGPT is a harness. Claude Cowork is a harness. Without the harness, the model is just an engine with no car. You don't get anywhere.
Choosing CRMs Now Requires Human and AI Experience
As it stands, and likely for a short time longer, a human will pick the customer platform (CRM) that will be used by the company. If the company has some users that will need to access the system across Android/iOS...
HubSpot Agent Delivers Hours Saved and Compounding Value
One of the easiest ways to start getting measurable value from agents is HubSpot's Customer Agent. "Setup took less than a day. We're already clawing back hundreds of hours for our CS team. The deeper we go into the HubSpot...
HubSpot: The Top AEO Tool for AI Visibility
What's the best AEO (Answer Engine Optimization) tool? You know, the one that helps you optimize your visibility in ChatGPT and other AI apps... Why not just ask ChatGPT? :) hint: It's HubSpot. It says HubSpot is the best AEO...
AI Outsmarts CAPTCHAs While Humans Struggle
AI is getting better and better at answering CAPTCHAs. Me? I'm failing them more often. Soon, I'm going to have to start using AI to prove that I'm human.
AI Amplifies Ability, but Doesn’t Create Expertise
"The first rule of Dunning-Kruger Club is you don't know you're a member of Dunning-Kruger Club." ~ David Dunning I'm fascinated by cognitive biases and the Dunning-Kruger effect is one of them. The Dunning-Kruger Effect is a cognitive bias where...
HubSpot Extends Fetch Timeout to 120 Seconds for AI Apps
Current Status: Working on a major update to HubCode (The agentic coding tool for building HubSpot apps). The issue I (and other users) were running into was the 15 second timeout limit when using the fetch() function to call external...
AI-Powered Rules Automate LinkedIn Message Management
Imagine this: LinkedIn lets you create a prompt/instructions (let's call it MESSAGES.md and INVITES.md ). You can write instructions as to how to handle DMs and invites to connect. Examples: 1) Auto-archive any messages that are requests for a "paid...
HubSpot’s Breeze Assistant: Simple Tool, Powerful Possibilities
I love it when HubSpot builds simple primitives which can then be combined in creative ways to unlock a lot of power. If you're a HubSpot customer and haven't played with Breeze Assistant yet, you should. It's getting really, really...
Dream Big, Iterate Small: Turn Mistakes Into Magic
My mantra across my 30+ year career: Dream big, iterate small. That has served me very well and has stood the test of time. Adjacent to this idea is something else I believe in, but haven't written about in quite...
Design Agentic UX, Not Just APIs, for B2B Success
Every B2B software company is (or should be) building an agentic version of their product. One that can be used programmatically by agents, not just interactively by humans. But, you can't just wrap your existing APIs into an MCP server...
AI‑Powered Free Tool Simplifies Daily JSON Workflows
NEW: jsondata .com -- The AI-powered JSON data tool. tl;dr: I built a free online tool to look at, work with and manipulate JSON data -- with the power of AI (of course). --- One of the things that I...
Empower Employees to Share Authentically, No Quotas Needed
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
Need Per‑Prompt ‘YOLO’ Mode for Claude Code
I wish Claude Code had a /yolo option for an individual prompt. Or maybe it already exists and I just don't know about it. I don't want to turn on "dangerously-skip-permissions" as a default behavior, but there are times when...
Snapshot Projects to Counter AI Non‑Determinism
The best way I learn is to to just DO THE THING and interact directly with customers. I love being able to own an early project and go into "Full Stack Founder" mode where I do everything from marketing, development...