Eben Novy‑Williams

Eben Novy‑Williams

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Sportico reporter/podcaster (Sporticast); valuations, ownership, M&A, media.

Nike Faces Backlash as Ubiquity Turns to Hate
SocialApr 27, 2026

Nike Faces Backlash as Ubiquity Turns to Hate

The reaction to this weekend's Sub-2 marathon has me thinking more about @Nike's place in sports culture. It's very difficult to be both successful and universally liked long term. Nike may finally be at the threshold of ubiquity/complacency where everyone starts...

By Eben Novy‑Williams
Regulator Confused About Polymarket’s International Scope
SocialApr 23, 2026

Regulator Confused About Polymarket’s International Scope

Remarkable that the country's top derivatives regulator either doesn't know (or is deliberately obfuscating) the difference between the two Polymarkets....

By Eben Novy‑Williams
F1 Faces Uncertainty Over Middle East Race Schedule
SocialApr 23, 2026

F1 Faces Uncertainty Over Middle East Race Schedule

How much uncertainty is there in Middle East events right now? @F1 is considering re-adding Bahrain GP onto the schedule in October, while also assessing whether it can do Qatar/UAE a month later. More from @JustBirny 👇 https://t.co/LuXsdL6ZHP

By Eben Novy‑Williams
Top Soccer Clubs Slip Down Global Valuation Rankings
SocialApr 22, 2026

Top Soccer Clubs Slip Down Global Valuation Rankings

Here's a crazy stat ⚽️🤯: In 2016, soccer teams were the No. 2 (Real Madrid), No. 3 (Barca), No. 5 (Man U) and No. 12 (Bayern) most valuable sports teams in the world. Ten years later, they're at No. 15 (Real...

By Eben Novy‑Williams
Haslams Pay Record $205M for New NWSL Franchise
SocialApr 21, 2026

Haslams Pay Record $205M for New NWSL Franchise

SCOOP: The Haslams have landed the latest @NWSL expansion team. They've agreed to pay a record $205 million fee, separate from practice facility project and stadium upgrades. More at @Sportico w/ @JacobFeldman4 👇 https://t.co/cxZ6UJoRDe

By Eben Novy‑Williams
Seattle's Two Sports Teams Have Sky-High Price Tags
SocialApr 21, 2026

Seattle's Two Sports Teams Have Sky-High Price Tags

There are two very expensive sports teams for sale in Seattle. Here's how those costs might break down 👇 https://t.co/m5rrbItOIP

By Eben Novy‑Williams
GeoComply Trims 15% Staff Amid Industry Shift
SocialApr 17, 2026

GeoComply Trims 15% Staff Amid Industry Shift

Sportsbook geolocation provider @GeoComply laid off ~15% of its staff this week. It comes amid some changes in the industry re: competition and pricing. The company called the move a "deliberate strategic evolution". https://t.co/UlrlmnDUXq

By Eben Novy‑Williams
LIV Circuit Relies on P
SocialApr 17, 2026

LIV Circuit Relies on P

So is this now the generally accepted reality here for LIV? The circuit is funded via PIF for the rest of the season then it's either raise money or fold up shop?

By Eben Novy‑Williams
Team USA Board Discusses LA28 Fees, Gender Policy, Surfing
SocialApr 16, 2026

Team USA Board Discusses LA28 Fees, Gender Policy, Surfing

From this week's @TeamUSA board meeting: - LA28 ticket fees 🎟️ - Defense of Casey Wasserman ⚖️ - IOC gender policy latest 🏃‍♀️ - Surfing's future 🏄‍♀️ More from @Germanotes 👇 https://t.co/Q6P6k7gDD1

By Eben Novy‑Williams
Texas Tech Endowment Backs Loans to Lower‑tier European Clubs
SocialApr 16, 2026

Texas Tech Endowment Backs Loans to Lower‑tier European Clubs

So the Texas Tech system endowment has invested in an asset manager that can access ~20% of its $6 billion in AUM to loan money to smaller soccer club near the bottom of Europe's top leagues?? Fascinating read from @JustBirny at...

By Eben Novy‑Williams
PIF Unveils 2026‑2030 Strategy, Shifts From Sports Deals
SocialApr 16, 2026

PIF Unveils 2026‑2030 Strategy, Shifts From Sports Deals

Saudi Arabia's sovereign wealth fund, PIF, just announced its plan for 2026-2030. Here's how it describes its upcoming strategy vs. the one under which it launched @livgolf_league and bought @NUFC 👇 https://t.co/aUUe1Uv48f

By Eben Novy‑Williams
TMRWSports Once Owned 54% of TGL, Now Expanding Partnerships
SocialApr 16, 2026

TMRWSports Once Owned 54% of TGL, Now Expanding Partnerships

.@TMRWSports held 54% of the TGL equity when the golf league launched a few years ago. That may have changed via expansion, but there's also WTGL and a new flag partnership with the @NFL

By Eben Novy‑Williams
Anonymous Yelp for College Coaches Sparks Controversy
SocialApr 14, 2026

Anonymous Yelp for College Coaches Sparks Controversy

Yelp for college coaches. What could go wrong? Loved this @DanielLibit story at @Sportico about a corner of the NCAA internet I had no idea existed, where people can anonymously review (and skewer) their college coaches 👇 https://t.co/VCdTZ14bkC

By Eben Novy‑Williams
Top 10 Highest-Paid Golfers Revealed
SocialApr 8, 2026

Top 10 Highest-Paid Golfers Revealed

Here is @Sportico's list of the ten highest paid golfers. Take a guess if that's your speed. Link in the next Tweet. https://t.co/Av0yMbjwFQ

By Eben Novy‑Williams
Big Ten Secures Dual Titles, $60M NCAA Payout
SocialApr 7, 2026

Big Ten Secures Dual Titles, $60M NCAA Payout

So the @BigTen wins both the men's and women's titles, and takes home the biggest @NCAA payday from both the men's and women's tournaments. On the men's side, the Big Ten earned 30 units, which will pay about $60 million...

By Eben Novy‑Williams
31 Conferences to Share Women’s Tournament Revenue Over Three Years
SocialApr 6, 2026

31 Conferences to Share Women’s Tournament Revenue Over Three Years

Here's what each of the 31 @NCAA DI conferences will make in units from this year's women's basketball tournament. Payments spread across three years, starting in 2027. 📈: @Sportico, @LevAkabas https://t.co/AH6zhbWGun

By Eben Novy‑Williams
WNBA Expansion Fees Dwarfed by $300M+ Team Valuations
SocialApr 6, 2026

WNBA Expansion Fees Dwarfed by $300M+ Team Valuations

Banger @WNBA scoop here from @kbadenhausen. The league's three expansion teams are paying $250M fees, but they're already raising at much higher valuations. Detroit - $325M Cleveland - $290M Also, Will Smith is an investor in Philadelphia. https://t.co/VB2gTICRjE

By Eben Novy‑Williams
UCLA's Title Boosts Revenue, Not Deficit
SocialApr 5, 2026

UCLA's Title Boosts Revenue, Not Deficit

A women's basketball title won't solve UCLA's massive athletics deficit, but expect a commercial jump. The Bruins sold $313,000 in tickets in fiscal 2024, 34th among public FBS schools. UConn was at $3.25M; South Carolina $1.6M. More on UCLA's title👇 https://t.co/KFJlqHZdg0

By Eben Novy‑Williams