GEO Is an Executive Issue, Not Just SEO's Job
Everyone assumes the SEO team should be 100% responsible for all aspects of GEO, meanwhile they only influence a small portion of how LLMs form their opinion of a brand. That's why GEO is an executive level problem. Not a technical optimization problem. https://t.co/7KNFDvFTfs
Citation Dominance Boosts Brand Preference in Search
One realization I am coming to regarding LLM citations for middle of funnel content. If no other competitors are optimizing for query fan-outs, and you are the only brand doing it, that means your brand is likely to dominate the...
AI Makes SEO a Top Budget Priority—Will You Get Hired?
AI is the greatest thing that ever happened to SEO. Hear me out. It's suddenly the highest marketing priority. Demand is off the charts. You don't need to convince companies they should be doing this. They have genuine burning desire...
Maxing Custodial Contributions Turns Son Into Future Millionaire
By far the most rewarding part about creating my own path in life is the ability to max out the annual contribution to my son's custodial account. By the time he inherits the account, he will be a millionaire thanks...
30‑Minute Weekly Check‑Ins Boost Productivity, Eliminate Wasteful Meetings
I have a client that knows most meetings are a waste of time. We only have 30 minute check-ins 1x per week, and everything else is done async + Jira and Slack. We are a highly productive unit and get...
LLMs Reduce Geo Cannibalization: Favor Many Long‑Tail Pages?
Has anyone in SEO been able to validate (or disprove) the theory that content cannibalization matters LESS for GEO given that LLMs are prioritizing long-long tail pages? In other words, are there any credible studies that have shown it's better to...
AI-Powered Music Creation Fuels Endless Banger Library
AI for music creation is incredible. I am completely hooked and already have a library of bangers.
AI Neutralizes SEO Tricks, only Deserving Brands Rank
The main difference between SEO vs GEO is that you can't really bulldoze your way into getting brand recommendations for something you don't deserve. For example, "best insider threat management" There is a company named Exabeam doing a self-promotional list page...
Stop Hiding Behind Branded Search; Focus on BOFU Revenue
So many content teams are still HIDING behind branded search while spoon feeding misinformation to their executives about traffic. Look, traffic is up! Umm, how bout no? Exclude branded queries and filter out pages like careers, about us, news, press,...
CMOs Fail When They Prioritize Deliverables Over ROI
I began my solo consulting journey in 2021. Since then, I have worked with A LOT of B2B SaaS CMOs... And once you see it, you can't unsee it. Now I get why so many of them don't...
Ahrefs Traffic Value Proves SEO Success Timeline
Ahrefs traffic value is still an excellent SEO leading indicator. I bet you can tell when this client started working with me 😎 https://t.co/e9my8JP4uP
Programmatic AI Content Won’t Give You Competitive Edge
Could not have said this any better myself. I am working with an early stage founder right now that is HUNGRY to scale scale scale with programmatic content -- yet this creates zero competitive advantage if you are just automating...
Proving GEO ROI Sparks New Scaling Demands
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....
Marketers Chase Reddit Hype, Ignore Lasting Brand Value
Marketers suddenly want to prioritize Reddit efforts because they think "it helps with LLMs" but no one cared about Reddit prior to AI search being all the rage. If this was 2016, no one would be prioritizing Reddit. And that's...
Cut Vanity Marketing Spend; Focus on Revenue Impact
Marketing spend that deserves more scrutiny: 1. content programs that create activity but not pipeline 2. paid channels with weak downstream conversion 3. SDR-heavy inbound systems with poor efficiency 4. overproduction of assets nobody uses 5. events that look important but do not influence deal...