Heather Mansfield
Founder of Nonprofit Tech for Good; curates and teaches nonprofit fundraising and digital engagement strategies that drive giving.
Suggested Donation Levels Boost Nonprofit Fundraising
Learn why giving levels and suggested donation amounts are effective tools for your website fundraising efforts, plus see examples of how to pull it off for your nonprofit: https://wiredimpact.com/blog/giving-levels-drive-donations ✅
Monthly Default Ask Dramatically Lifts Recurring Donor Conversions
[A/B Test] How does a default one-time vs. monthly giving asks affect conversions? https://nextafter.com/experiments/how-does-a-monthly-gift-ask-impact-recurring-donor-conversion/ ✅
Recurring Giving Surges: Benchmarks & Donor Motivations Unveiled
The 2026 Recurring Donor Report explores data from more than 4,000 nonprofits and reveals: https://neonone.com/resources/guide/the-recurring-donor-report/?utm_source=nptechforgood&utm_medium=partner&utm_campaign=paid_nptechforgood_multichannel_tofu_may_feature_q2_2026 ✅ • How recurring giving grew from 2023 to 2025 • Recurring giving benchmarks for nonprofits • Insight into what motivates recurring donors
Nonprofits See 17% Online, 12% Monthly Revenue Growth
According to the new M+R Benchmarks Report, online revenue for the average nonprofit increased by 17% in 2025, while monthly revenue increased by 12%: https://mrbenchmarks.com/ 🎉
Carousels Top Instagram Engagement, Reels Close Behind
When it comes to best-performing post formats on Instagram, Carousels lead the way in engagement, while Reels are not far behind: https://www.socialinsider.io/social-media-benchmarks/instagram ✅
Only 25% Donate Recurring Because They Were Asked
Neon One asked 718 recurring donors what inspired them to make that ongoing commitment. Interestingly, only 25% answered that they gave because they were asked by a nonprofit: https://nptechforgood.com/2026/04/28/new-research-reveals-what-motivates-recurring-donors/ ✅
Curated AI Resources for Nonprofit Marketing & Fundraising
The AI Hub for Nonprofits is a regularly updated list of useful AI articles, research, podcasts, resources, tools, and webinars relevant to nonprofit marketing and fundraising professionals: https://nptechforgood.com/ai-for-nonprofits/ ✅
Organic Reach Dwindles; Posting Times Lose Impact
Organic reach is so low on social media that I don't think timing matters anymore, but nonetheless... https://sproutsocial.com/insights/best-times-to-post-on-social-media/
Turn SMS Into Powerful Storytelling for Nonprofits
SMS storytelling is an underused strategy by nonprofits. Texts get opened, they feel personal. When you ask a question, people answer. And what comes back can become some of your most compelling content. https://www.nptechforgood.com/2026/04/20/7-steps-to-turn-your-sms-program-into-a-storytelling-engine/ 📱
100+ Social Media Stats to Guide Nonprofit Strategy
These 100+ social media statistics can guide your nonprofit in creating and maintaining a successful social media strategy: https://nptechforgood.com/101-best-practices/social-media-statistics-for-nonprofits/ ✅
Donation Pages Become Fraud Hotspots, Costing Nonprofits Thousands
A sustained attack on your donation page that generates hundreds of thousands of declined transactions can rack up thousands of dollars in authorization fees that were never legitimate: https://blog.clickandpledge.com/why-nonprofits-are-ground-zero-for-credit-card-fraud/ ✅
200+ Digital Marketing & Fundraising Tasks for Nonprofits
This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized and implement the best practices featured in the blog series, 101 Marketing & Fundraising Best Practices for Nonprofits. https://www.nptechforgood.com/101-best-practices/101-digital-marketing-fundraising-best-practices-a-checklist-for-nonprofits/ ✅
Free Webinar: Boost AI Literacy for Career Resilience
Join this free 30-minute webinar on June 24 to become AI-literate in the concepts most immediately to impact your career so you can start the process of upskilling now and thrive in your career for years to come: https://nptechforgood.com/webinars/free-mini-webinar-how-nonprofit-professionals-can-ai-proof-their-careers
Monthly Giving: Reliable Funding Blueprint for Nonprofits
Monthly giving provides nonprofits with consistent, reliable funding, and it’s an increasingly popular way to give. This guide explains the basics of monthly giving and shares proven tips to get started (or strengthen the program you have): https://hubs.ly/Q04clGS30 ✅
Earn a Social Media Marketing Certificate Starting April 29
Our 2026 Certificate in Social Media Marketing & Fundraising program starts April 29! https://www.nptechforgood.com/certificate-programs/earn-a-certificate-in-social-media-marketing-fundraising-from-nonprofit-tech-for-good/ The three-webinar program provides an honest, practical approach to using social media at a time when organic reach and engagement are at an all-time low. To earn the...