Duolingo's Shift Away From Edgy Humor Is Misguided
The most famous TikTok shitposter brand has decided to make fewer “butt jokes.” I think that’s a pretty big mistake. My take on @duolingo’s new strategy & their CMO’s odd POV on social: https://t.co/UuH3kguk5Y https://t.co/r7z2DnKRbS
AI Updates Outpace Everyone Except Hardcore Nerds
It’s genuinely impossible to keep up with every AI tool’s platform updates. Iteration is happening so fast that anyone but hardcore AI nerds can never catch up.
Fandango Adds Shoe Emoji for Prada 2 Seats
Here's a cute partnership between @Fandango & The Devil Wears Prada 2: Taken seats have a 👠 emoji https://t.co/U9NxfU5pHM
Traditional Listening Misses Video; Syncly Reads Every Frame
There's a big problem with most social listening... They don't reallyyy read video. Sure, they'll index AROUND the video, grabbing captions, hashtags, @ mentions, but they often can't notice what's INSIDE the video—like when a creator holds up your product or...
AI Powers Billion‑Dollar Enterprise Insights, Humans Still Guide
I’m so intrigued by the billion dollar AI uses. I think this is reallyyyy smart of Herseys. And it’s not like humans aren’t still at the wheel, guiding and gut checking. But for enterprise level analysis? AI is gonna be incredible.
Ask Your Boss Directly How to Earn More Money
A quick career reminder: You can literally just ask your boss how you can make more money at your job. Yes, the most obvious answer is usually a promotion, but you’d be surprised how framing your question this way inspires a very...
Streamline Travel: Uber Ride and Meals Pre‑ordered
Pro traveling: - land at airport - order your uber - order your Uber Eats so it’s at your door when you get home
Even The Atlantic Lagging on Podcast Clip Trend
It is fascinating to realize how behind some industries are in social media. Like… this is The Atlantic. And they’re just figuring out that podcast clips are the content, not just promotional clips for the podcasts. Other industries have known this for 5+...
Being Chronically Online Undermines Authentic Social Media Content
Please stop asking for “chronically online” I’d argue it makes Social Media Managers WORSE. Yet somehow it’s in half the social media job descriptions I come across, like it’s a superpower instead of a fast track to burnout, anxiety, and genuinely...
Hire Social Strategists Who Prioritize the WHY Over Trends
What do I look for in a social media STRATEGIST? Not trends, or ~culture~, or even content. I look for social media professionals that can explain the WHY behind their ideas. Social Media Strategy is all about coming up with strategic...
From Agency Employee to 85K‑Subscriber Entrepreneur
Seeing my name + my publication I own on a conference badge will always be cool. I never planned for this to be my life—I was perfectly happy being an agency guy. Now I’m years into owning a newsletter with 85,000...
Rising AI Tool Fees Threaten Small AI-Only Businesses
Oh man, this is definitely gonna happen: - someone builds biz on AI tool - AI tool increases fees - aforementioned biz no longer profitable God… I hadn’t even thought of this. Feels like sometime in 2027, this’ll happen and crippled small AI-only businesses.
AI Accelerates Attention‑Span Collapse Beyond Social Media
I think AI is gonna kill attention spans wayyy more than social media supposedly has. It’s instant gratification within search. The idea of slow learning & patience are over.
Success Isn’t Enough—Therapy Keeps Me Grounded
Decided I'm gonna go back to therapy. I'm actually the happiest I've been in a long time. I've finally built great friendships and a found family in New York, I just tackled the last remnants of some old financial trauma I...
Claude's Value Justifies $200 Monthly Subscription
Welp, officially paying Claude $200/month. The tool's just far too valuable to not use constantly.
From Consultant to Insider: Landing Major Clients Fast
So I started a social media consultancy. I haven't ~announced~ it yet, but pulled in two pretty cool / major clients right away, and man... I'm having the most fun. Writing & speaking about social are great, but I really missed being...
Show Grace: Appreciate and Support Struggling Co‑workers
You should appreciate your co-workers more. Most people are just out here doing their best despite all the insane real world things happening outside our windows (or inside our households). Most people want to be good at their jobs, maybe even...
Higher Pay Boosts Social Media Team Performance
Pay your social media team more money. Pay your social media team more money. Pay your social media team more money.
Instagram Launches TikTok‑style Shop, Reshaping Influencer Marketing
Instagram just copied a big TikTok feature. Meta now has their own TikTok Shop. It’s either gonna ruin Instagram… Or revolutionize Influencer Marketing… https://t.co/wnlWi5RDr7
MrBeast’s Head of Virality Shares My Uncommon Surname
TIL that @MrBeast has a "Head Of Virality," and his name is Chucky APPLEBY. Our last name is nottt terribly common... and we both work in content & virality... SOMEONE FIND ME MY LONG LOST BROTHER. https://t.co/7NS7hZpmLG
Digital Signatures Must Come with Signing Tools, Not PDFs
It should be illegal to request a digital signature without sending a docusign or some sort of signing tool. No I do not want to download your PDF
Unplanned Nomad Life Cripples Productivity Across Time Zones
I'm a digital nomad right now... and I really hate it. I've spent the last 6 weeks in Bangkok + Germany, working on 12 hour time differences from New York, and I find it damn near impossible to accomplish my professional...
Average Post Views: The Underrated Consistency Metric
What's the most underrated social metric? I'd say Average Post Views. Anyone can go viral. Anyone can make a content calendar. But can your content consistently perform? Can you routinely get views on your videos and static posts? If you wanna dig...
AI Writing Quirks Benefit Consumers More Than Marketers Realize
I think most of the AI writing quirks that marketers complain about are probablyyy better for the average consumer than marketers admit.
Share AI Prompts Repeatedly to Go Viral on Twitter
The best way to go viral on Twitter right now: - Share AI Prompts to make jobs easier - Share more AI prompts to make more jobs easier
Debunking 10 Common Social Media Myths
Let's talk Social Media's biggest myths: 1. Is Shadowbanning real? 2. Is your phone's mic listening? 3. Do editing happs hurt reach? 4. Do hashtags grow your account? 5. Does scheduling content hurt? 6. Are Brand Partnerships throttled? 7. Do you have to post every day? 8. Does...
NBA's Influencer Strategy Hits Sweet Spot at All-Star
This is a super smart move by the NBA. But I'm watching snarky tweeters rip the move. Folks, it's 2026. Stigmatizing influencers, or thinking everything is influencer vs. journalist, is very silly. All-Star weekend is the exact right moment to try a...
Super Bowl Ads: Not Worth the Cost for Small Marketers
"Here's why Super Bowl ads aren't worth it" - marketers who've never had the budget for a Super Bowl ad
Brands Illegally Use Celebrity Images Without Permission
I can’t believe how many Social Media Brands just actively break copyright & name / image / likeness laws. You would hateee if a brand you didn’t use put your personal picture on their social media, yet SMMs regularly use celebrity...
Make Your Brand the Generic Verb of Its Category
Every brand should have one goal: Be like Kleenex. People ask for Kleenex all the time, when really, they're asking for a tissue. The last generation said "Xerox this for me" as much as "copy this for me." ChatGPT has already become...
Second‑place Brands Pour Super Bowl Cash, Question ROI
It’s interesting to watch Pepsi & Apple Music, both perennial 2nd placers to Coke & Spotify, be so invested in the Super Bowl. Like, does the Apple Music Halftime Show title do anything for Apple Music?
Food Delivery Apps Miss the Mark on Super Bowl Ads
The food delivery apps are consistently pretty terrible at Super Bowl ads. None of them have anything proprietary or unique to promote, so the all go spectacle with nothing that ties to their brand / product
Free Platform for Laid‑Off Journalists Boosts Beehiiv
One of my favorite Win Win marketing moves: Offering people in need free digital product A kind gesture from Team @Beehiiv for any journalists that've been laid off. They get a free platform, Beehiiv gets trial from mainstream media writers. Win win....
Stop Blaming Algorithms—Create Better Content
It's honestly infuriating to see professional marketers blame the algorithm instead of being honest with themselves: Their content sucks. And bad content doesn't get seen. So make better content.
Brands Should Celebrate Underdogs, Turn Humble Into Luxury
Your brand should love the losers. That's why M&M's made diamonds out of peanut butter? Let's talk about THE RING OF COMFORT 🧵: https://t.co/9Bhtqw7zLR
Most Marketing Mistakes Are Minor and Forgettable
99% of marketing mistakes aren't the end of the world. Typos, dead links, late delivery, missed opps, format problems - they'll momentarily feel massive, when in reality, they're already forgotten. Relax.
Rebrand Failure: No Press, No Promotion, Just Logo
This is by far the worst rebrand in the history of marketing. This isn't an anti-Elon thing—it's a how-marketing-works thing. There was no press, no explanation, no support, no content to promote it—just a logo and name change w/ maybe one...