Share AI Prompts Repeatedly to Go Viral on Twitter
The best way to go viral on Twitter right now: - Share AI Prompts to make jobs easier - Share more AI prompts to make more jobs easier
Debunking 10 Common Social Media Myths
Let's talk Social Media's biggest myths: 1. Is Shadowbanning real? 2. Is your phone's mic listening? 3. Do editing happs hurt reach? 4. Do hashtags grow your account? 5. Does scheduling content hurt? 6. Are Brand Partnerships throttled? 7. Do you have to post every day? 8. Does...
NBA's Influencer Strategy Hits Sweet Spot at All-Star
This is a super smart move by the NBA. But I'm watching snarky tweeters rip the move. Folks, it's 2026. Stigmatizing influencers, or thinking everything is influencer vs. journalist, is very silly. All-Star weekend is the exact right moment to try a...
Super Bowl Ads: Not Worth the Cost for Small Marketers
"Here's why Super Bowl ads aren't worth it" - marketers who've never had the budget for a Super Bowl ad
Brands Illegally Use Celebrity Images Without Permission
I can’t believe how many Social Media Brands just actively break copyright & name / image / likeness laws. You would hateee if a brand you didn’t use put your personal picture on their social media, yet SMMs regularly use celebrity...
Make Your Brand the Generic Verb of Its Category
Every brand should have one goal: Be like Kleenex. People ask for Kleenex all the time, when really, they're asking for a tissue. The last generation said "Xerox this for me" as much as "copy this for me." ChatGPT has already become...
Second‑place Brands Pour Super Bowl Cash, Question ROI
It’s interesting to watch Pepsi & Apple Music, both perennial 2nd placers to Coke & Spotify, be so invested in the Super Bowl. Like, does the Apple Music Halftime Show title do anything for Apple Music?
Food Delivery Apps Miss the Mark on Super Bowl Ads
The food delivery apps are consistently pretty terrible at Super Bowl ads. None of them have anything proprietary or unique to promote, so the all go spectacle with nothing that ties to their brand / product
Free Platform for Laid‑Off Journalists Boosts Beehiiv
One of my favorite Win Win marketing moves: Offering people in need free digital product A kind gesture from Team @Beehiiv for any journalists that've been laid off. They get a free platform, Beehiiv gets trial from mainstream media writers. Win win....
Stop Blaming Algorithms—Create Better Content
It's honestly infuriating to see professional marketers blame the algorithm instead of being honest with themselves: Their content sucks. And bad content doesn't get seen. So make better content.
Brands Should Celebrate Underdogs, Turn Humble Into Luxury
Your brand should love the losers. That's why M&M's made diamonds out of peanut butter? Let's talk about THE RING OF COMFORT 🧵: https://t.co/9Bhtqw7zLR
Most Marketing Mistakes Are Minor and Forgettable
99% of marketing mistakes aren't the end of the world. Typos, dead links, late delivery, missed opps, format problems - they'll momentarily feel massive, when in reality, they're already forgotten. Relax.
Rebrand Failure: No Press, No Promotion, Just Logo
This is by far the worst rebrand in the history of marketing. This isn't an anti-Elon thing—it's a how-marketing-works thing. There was no press, no explanation, no support, no content to promote it—just a logo and name change w/ maybe one...