Recent Posts
Social•Feb 15, 2026
ROI Works for Pebbles, Not Sand or Rocks
ROI is a good way to prioritize tactical tasks, or 'Pebbles.' ROI is not a good way to prioritize tiny tasks (‘Sand’) nor the most important large things (‘Rocks’). Here’s why: https://t.co/gy7ac3Aqmy
By Jason Cohen
Social•Feb 13, 2026
Not Now Masks Indecision: Useful Pause or Avoidance?
When you say “not now” instead of “no”… …you are avoiding making a decision. That’s good, if waiting means you can make a better decision (e.g. more data, more options to pick from). That’s bad, if you’re just non-committal. Cross things off the list.
By Jason Cohen
Social•Feb 13, 2026
Pivot: Replace Invalidated Strategy Parts, Keep Validated Ones
A “pivot,” as opposed to “throwing shit at the wall,” means that you identified what parts of the strategy have been reinforced with new evidence (the foot that remains planted) and which have been invalidated, and replaced by what precisely...
By Jason Cohen
Social•Feb 13, 2026
Listen to Customers: The only Guide for Next Steps
What is the most important thing to do next? The answers lie with the customers -- what they want, why they will buy, or stay. Not inside Visual Studio, not in ChatGPT, not on social media. The customer, and you facing the truth.
By Jason Cohen
Social•Feb 12, 2026
Pair Big Distribution with Startup Innovation for Win‑Win Deals
Large companies have distribution; startups have innovation, and maybe even a product people love. When each party's weakness maps onto the other's strength, that feels like the kernel of a deal. But typically it isn’t. Here’s how to make it work: https://t.co/tWykmze29I
By Jason Cohen
Social•Feb 9, 2026
Underpricing Kills Growth; Raise Prices to Boost Sales
A house being sold at 90% of the value you think is appropriate, is a great deal. A house at 50%… you suspect a major flaw… probably it’s not worth dealing with it. First time founders often price like the second, ...
By Jason Cohen
Social•Feb 8, 2026
Being Copied Proves You're Ahead—Keep Innovating
When someone copies your product/design/pricing/website/feature, it’s OK to be mad. Also remember: It means they have no ideas, no insight, and they don’t know how to get it. Which means you’ll always be ahead, just by doing what you’re already doing. So do...
By Jason Cohen