Jason Cohen

Jason Cohen

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Founder (WP Engine, SmartBear); essays and tactics on bootstrapping, product strategy, and founder psychology.

Underpricing Kills Growth; Raise Prices to Boost Sales
SocialFeb 9, 2026

Underpricing Kills Growth; Raise Prices to Boost Sales

A house being sold at 90% of the value you think is appropriate, is a great deal. A house at 50%… you suspect a major flaw… probably it’s not worth dealing with it. First time founders often price like the second, ...

By Jason Cohen
Being Copied Proves You're Ahead—Keep Innovating
SocialFeb 8, 2026

Being Copied Proves You're Ahead—Keep Innovating

When someone copies your product/design/pricing/website/feature, it’s OK to be mad. Also remember: It means they have no ideas, no insight, and they don’t know how to get it. Which means you’ll always be ahead, just by doing what you’re already doing. So do...

By Jason Cohen