Joe Killinger

Joe Killinger

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CRE business growth, marketing, and investor/entrepreneur interviews.

Here's How to Get More People to Open Your Cold Emails
VideoApr 14, 2026

Here's How to Get More People to Open Your Cold Emails

The video tackles a common sales challenge: low open rates for cold‑email campaigns. It argues that the subject line is the decisive factor, recommending a maximum of four to seven words to capture attention without overwhelming the reader. Key tactics include...

By Joe Killinger
This Is Why Your Brokerage Stopped Growing #brokerage #commercialrealestate #CRE
VideoApr 7, 2026

This Is Why Your Brokerage Stopped Growing #brokerage #commercialrealestate #CRE

The video addresses a common growth bottleneck in real‑estate brokerages: owners and team leaders trying to control every detail. The speaker admits he once suffered from this anxiety‑driven micromanagement and explains that breaking free requires a shift from task‑level oversight...

By Joe Killinger
Don’t Make This Mistake when You Launch Your New Business. #entrepreneurship #entrepreneur #business
VideoApr 5, 2026

Don’t Make This Mistake when You Launch Your New Business. #entrepreneurship #entrepreneur #business

The video warns entrepreneurs about a costly oversight—launching a commercial real‑estate brokerage without errors‑and‑omissions (E&O) insurance. The founders of Commercial Brokers International, a Los Angeles‑based firm, started with five people and assumed they could self‑insure. Within months the firm grew rapidly,...

By Joe Killinger
Hyper-Focus Is Powerful… But Only If You're Able To Do This #commercialrealestate #enterpreneur
VideoApr 2, 2026

Hyper-Focus Is Powerful… But Only If You're Able To Do This #commercialrealestate #enterpreneur

The video recounts how a two‑person auction firm achieved early success by zeroing in on government‑backed property sales, especially those seized by Freddie Mac. Instead of chasing single‑family homes or development deals, the founders identified the flood of Freddie Mac repossessions as the...

By Joe Killinger
Why You Don’t Hire Your Top Producer to Be Your Manager. #cre #realestate #joekillinger
VideoMar 25, 2026

Why You Don’t Hire Your Top Producer to Be Your Manager. #cre #realestate #joekillinger

Real‑estate brokerages often promote their highest‑producing agents into managerial roles, assuming sales success will translate into leadership. The video argues this practice is flawed and outlines five reasons why. First, top producers are mentally wired to close deals for themselves, not...

By Joe Killinger
Know Your Market Before You Invest #investing
VideoMar 19, 2026

Know Your Market Before You Invest #investing

The video stresses that successful investing begins with a deep understanding of the specific market you intend to enter, rather than chasing trendy asset classes or locations. Viewers are urged to research local fundamentals, match investment goals to realistic return expectations—such...

By Joe Killinger
How Smaller Brokerages Can Recruit Agents Against the Big Names #realestate
VideoMar 17, 2026

How Smaller Brokerages Can Recruit Agents Against the Big Names #realestate

The video discusses how boutique real‑estate brokerages in New York are positioning themselves to lure agents away from industry giants such as JLL and CBRE. Panelists highlight flexibility, reduced bureaucracy, faster commission vesting, and more generous split structures as the core...

By Joe Killinger
I Built 3 Real Estate Businesses In A Row & Made $5M in 18 Months
VideoMar 16, 2026

I Built 3 Real Estate Businesses In A Row & Made $5M in 18 Months

Joe Killinger, a serial real‑estate entrepreneur, announced that his team has simultaneously launched three inter‑linked companies—a commercial brokerage, an affiliate network, and a mortgage firm—generating more than $5 million in revenue within the first 18 months. He frames the effort as...

By Joe Killinger
Every Real Estate Brokerage Needs to Have a Google Business Profile Page. #realestate #cre
VideoMar 15, 2026

Every Real Estate Brokerage Needs to Have a Google Business Profile Page. #realestate #cre

The video highlights a simple yet critical digital tool—Google Business Profile—that many independent real estate brokerages still overlook. After hosting a Zoom session with over twenty brokerage owners focused on recruiting, the speaker discovered a common gap: the absence of...

By Joe Killinger
Real Estate Agents Are Starting to Run Businesses. #cre #realestate #joekillinger
VideoMar 14, 2026

Real Estate Agents Are Starting to Run Businesses. #cre #realestate #joekillinger

The video highlights a growing trend in the real‑estate brokerage sector: agents are moving beyond a purely transactional mindset and beginning to run their practices like businesses. Instead of relying solely on cold‑calling, brokers are urging agents to build repeatable lead‑generation...

By Joe Killinger
What Would I Offer to Recruit a Top CRE Agent #hiring #realestate
VideoMar 12, 2026

What Would I Offer to Recruit a Top CRE Agent #hiring #realestate

The video centers on how a brokerage can entice a top commercial‑real‑estate (CRE) agent by structuring a tiered compensation package. The speaker outlines an initial elevated commission split—approximately 75% for the first year—followed by a standard 60% split once the...

By Joe Killinger
Change From Multifamily to STNL for Higher Yields #investing
VideoMar 11, 2026

Change From Multifamily to STNL for Higher Yields #investing

The video highlights a growing trend among real‑estate agents: converting multifamily properties, especially those in Los Angeles, into single‑tenant net‑lease (STNL) assets in other states to capture higher yields. This shift reflects a strategic pivot from traditional, densely managed apartment...

By Joe Killinger
Sales Entrepreneurs- Do This to Get Your Cold Emails Opened. #realestate #sales #entrepreneur
VideoMar 8, 2026

Sales Entrepreneurs- Do This to Get Your Cold Emails Opened. #realestate #sales #entrepreneur

The video targets real‑estate agents who rely on cold‑email outreach, warning that 94‑98% of those messages go unopened and presenting a four‑step formula to reverse that trend. First, craft a specific subject line using AI to generate and score multiple options....

By Joe Killinger
Sell Faster AND Defer Capital Gains? Here's How #investment #realestate
VideoMar 5, 2026

Sell Faster AND Defer Capital Gains? Here's How #investment #realestate

The video advises real estate agents to position seller financing primarily as a sales facilitator rather than a source of extra income for sellers. Agents should counsel sellers that offering market-rate, buyer-friendly terms is essential—above-market terms add no value and...

By Joe Killinger