John Jantsch

Selling Outcomes Instead of Services

Joe Pine, co‑author of *The Experience Economy*, discusses his new book *The Transformation Economy* on the Duct Tape Marketing podcast. He explains how businesses are moving from delivering experiences to guiding customers through lasting transformations that achieve personal aspirations. The conversation highlights outcome‑based pricing, the role of guarantees, and how AI can productize and scale personalized coaching. Pine argues that transformation is the next economic tier, demanding firms become guides rather than mere service providers.