Recent Posts
Blog•Dec 10, 2025
Why Your Business Needs a Marketing Operating System
John Jantsch’s latest post argues that traditional campaign‑centric marketing is outdated for small businesses. He introduces the Marketing Operating System (MOS) as a unified framework that aligns strategy, execution, and measurement. The MOS turns ad‑hoc tactics into repeatable processes, leveraging data to drive continuous improvement. By adopting an MOS, businesses can scale marketing efforts while maintaining brand consistency and ROI.
By John Jantsch
Blog•Dec 9, 2025
Grow Your Business with the Marketing Hourglass Framework
John Jantsch introduces the Marketing Hourglass™ framework, a systematic model that maps the entire customer journey from discovery to advocacy. Designed for small‑business owners, it replaces fragmented tactics with a repeatable process that drives measurable results. The framework emphasizes data‑driven actions,...
By John Jantsch
Video•Dec 9, 2025
Why Great Employees Don’t Always Make Great Managers
The episode of the Duct Tape Marketing podcast tackles a persistent paradox in business: high‑performing individual contributors often stumble when thrust into managerial roles. Host John Lierman and guest Ashley Inkumsah, founder of the Manager Method and former head of...
By John Jantsch
Blog•Dec 9, 2025
Why Great Employees Don’t Always Make Great Managers
The Duct Tape Marketing post and accompanying podcast reveal that high‑performing employees often stumble when thrust into managerial roles because the skill set required to lead differs from that needed to execute. Host John Jantsch and guest Ashley Herd argue...
By John Jantsch
Blog•Dec 2, 2025
Using AI to Convert More Leads and Save Time
Joe Gagnon, CEO of Raynmaker, discussed on the Duct Tape Marketing Podcast how his AI‑native sales platform helps small businesses automate lead handling, scheduling, and payments. The solution blends conversational AI with workflow automation, offering 24/7 call coverage for $500‑$1,000...
By John Jantsch
Social•Nov 26, 2025
Treat AI as a New Hire, Not a Replacement
AI does not replace jobs. It replaces tasks. Great conversation with Eva Gutierrez about how to treat AI like a new hire and build a hybrid intelligence workflow in your business. You can hear the full episode here: https://t.co/Tdr3Da2wU4
By John Jantsch
Video•Nov 26, 2025
Trust, Storytelling, and the Future of Brands
The episode of the Duct Date Marketing Podcast centers on Ernie Ross, founder of Ross Rethink, and his new book *Intangents: How Human Connection Creates Value Between People, Brands, and Ideals*. Ross introduces the term “intangents” – a blend of...
By John Jantsch
Social•Nov 20, 2025
Leaders Build Momentum Through Culture, Preparation, Honesty
On the podcast, Don Yaeger explained how great leaders build momentum with culture, preparation, and honest communication, not just big moments. How are you creating momentum on your team? Tune in here: https://t.co/cCF1GDxywC
By John Jantsch
Blog•Nov 20, 2025
Become Impossible to Ignore: Market Eminence with David Newman
In this podcast episode, David Newman outlines his "Market Eminence" framework, arguing that experts must overcome the "obscurity tax" by mastering three pillars—visibility, respect, and brand preference—to become the obvious choice in their market. He emphasizes the power of a...
By John Jantsch
Video•Nov 19, 2025
10 Questions That Reveal the Truth About a Marketing Partner
John Jantsch, host of the Duct Tape Marketing podcast, dedicates this solo episode to exposing how many business owners are being overcharged and under‑served by marketing agencies, and offers a practical checklist of ten questions to vet any prospective marketing...
By John Jantsch
Blog•Nov 13, 2025
4 Pillars for Social Selling
The post recaps Lorenzo Johnson’s interview on the Duct Tape Marketing Podcast, outlining the four Social Selling Index pillars—brand building, audience targeting, insight engagement, and trusted relationships—that drive LinkedIn success in 2026. He emphasizes using video and carousel posts to...
By John Jantsch
Social•Nov 13, 2025
Luxury Means Feeling, Not Price: Five Experience Tips
Luxury isn’t about price, it’s about how you make people feel. On the Duct Tape Marketing Podcast, I talk with Neen James about five ways to create unforgettable customer experiences. Listen here: https://t.co/kEBHUhDp3s Thanks to our sponsor Morningmate.
By John Jantsch
Video•Nov 12, 2025
10 Questions to Ask Before Hiring an Agency
In a solo episode of the Duct Tape Marketing Podcast, Sarah Nay warns small‑business owners about common agency pitfalls—locked‑in multi‑year contracts, agencies owning critical assets like SEO accounts or websites, and opaque reporting. She outlines ten essential questions to ask...
By John Jantsch
Social•Nov 7, 2025
Four‑Week Vacation Model Boosts Sustainable Leadership
Dr. Sabrina Starling joined me on the Duct Tape Marketing Podcast to share her Four Week Vacation™ model and lessons on mindset, delegation, and sustainable leadership. Listen to the full episode here: https://t.co/QhZijpJF25 A big thanks to our sponsor Morningmate.
By John Jantsch
Blog•Nov 6, 2025
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO
Sara Nay outlines ten essential questions small businesses should ask before hiring a marketing agency, consultant, or fractional CMO, emphasizing transparency, data ownership, and strategic alignment over vanity metrics. She highlights red flags such as lack of account control, unclear...
By John Jantsch
Social•Nov 5, 2025
Culture Thrives on Clarity, Leadership, Not Perks
Company culture isn’t built on perks. It’s built on clarity, leadership, and systems that let great people thrive. Rob Levin of @WorkBetterNow lays it out in The New Talent Playbook. It's a must-read for building a high-performing team. Grab your copy: https://t.co/wfspM00k7v
By John Jantsch
Blog•Oct 30, 2025
Why Hope Is a Leadership Strategy
On the Duct Tape Marketing Podcast, psychologist Dr. Julia Garcia presented her Five Habits of Hope framework, arguing that hope is a learnable set of habits—reframing adversity, processing emotions, building community, taking emotional risks, and practicing release—that leaders can teach...
By John Jantsch
Video•Oct 30, 2025
Why Hope Is a Leadership Strategy
In a Duct Tape Marketing podcast, psychologist Dr. Julia Garcia explains that hope is a set of actionable habits rather than a fleeting emotion, outlining her Five Habits of Hope framework. She emphasizes replacing self‑defeating thoughts with empowering narratives, taking...
By John Jantsch
Blog•Oct 27, 2025
The Human Side of AI Branding
On the Duct Tape Marketing Podcast, brand strategist Mark Kingsley argued that AI is reshaping branding by amplifying both strengths and shortcomings: it can scale ethical, human-centered brand behavior or accelerate commoditization if firms merely chase algorithms. Kingsley—author of Brands...
By John Jantsch
Blog•Oct 22, 2025
Your Google Business Profile Is the Secret to Local SEO
On the Duct Tape Marketing Podcast, John Jantsch argues that Google Business Profile has evolved from a simple directory listing into a publishing platform critical for local SEO, AI overviews, and zero‑click searches. He prescribes concrete weekly and monthly actions—regular...
By John Jantsch
Blog•Oct 16, 2025
How to Build Your AI Team, Task by Task
On the Duct Tape Marketing Podcast, Ava Gutierrez of ThinkWithAI.com urged businesses to adopt AI task-by-task rather than as wholesale job replacements, framing AI as a “new hire” that needs context, onboarding and clearly defined roles. She recommends mapping individual...
By John Jantsch
Video•Oct 15, 2025
How to Turn a Moment Into Momentum
Don Yeager, in a Ductate Marketing Podcast interview, argues that momentum is not merely a happenstance but a constructible, research-backed discipline. Drawing on 250 interviews and his book The New Science of Momentum, Yeager outlines a framework: build the right...
By John Jantsch
Blog•Oct 10, 2025
How to Turn a Moment Into Momentum
How to Turn a Moment Into Momentum written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Don Yaeger, New York Times bestselling...
By John Jantsch
Video•Oct 9, 2025
The Future of SEO in the Age of AI Search
AI-driven search is reshaping SEO by prioritizing authoritative, structured content and producing more zero-click, personalized results that keep users engaged longer. Marketers are seeing new AI referral traffic from LLM-powered interfaces and higher downstream conversion rates—particularly in B2B—because AI surfaces...
By John Jantsch