John Ourand

John Ourand

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Sports media/business reporter (Puck); covers rights deals, distribution economics, and network/streamer strategies.

NFL Rights Deal: League Holds Leverage, Teams Scramble
SocialJun 10, 2026

NFL Rights Deal: League Holds Leverage, Teams Scramble

New pod: @RichLightShed on the looming NFL rights renegotiation bonanza: who wins, who blinks first, and why the league still has all the leverage. https://t.co/tTrjxcHZZN

By John Ourand
Bull Case for Paramount UFC Deal and Apple F1 Partnership
SocialMay 27, 2026

Bull Case for Paramount UFC Deal and Apple F1 Partnership

Wolfe Research analyst Peter Supino offers up his candid thoughts and surprising bull case for Paramount’s UFC deal and F1’s partnership with Apple. https://t.co/j6nzSlLtYm

By John Ourand
Andrew Marchand Discusses World Cup, MLB, Netflix Bidding
SocialMay 24, 2026

Andrew Marchand Discusses World Cup, MLB, Netflix Bidding

New pod: @AndrewMarchand on the World Cup, MLB and Netflix's role as a potential bidder. https://t.co/tNv3p1g3rU

By John Ourand
Cheaper Sports Production Reshapes Streaming and College Lobbying
SocialMay 22, 2026

Cheaper Sports Production Reshapes Streaming and College Lobbying

The Varsity * NBA playoff ratings are bonkers. * SEC, Big Ten lobbying investment for naught. * Sports media production is getting a lot cheaper. * An idea for Hammond, Indiana. Plus, the short-lived Rousey–Carano title fight wasn’t the ideal scenario for Netflix’s M.M.A. debut....

By John Ourand
Super Bowl Ads: Are $10M Price Tags Real?
SocialMay 20, 2026

Super Bowl Ads: Are $10M Price Tags Real?

New pod: Are Super Bowl ads really with $10 million? I called Horizon Media's Adam Schwartz, one of the most active ad buyers, for his perspective. https://t.co/n2SRubWRgG

By John Ourand
UFC Expansion Highlights TV’s Evolving Yet Enduring Ad Model
SocialMay 20, 2026

UFC Expansion Highlights TV’s Evolving Yet Enduring Ad Model

The Varsity * UFC preps to expand to TNT, HBO, Bleacher Report, once Paramount's WBD acquisition gets okayed. * Assessing the blast radius from the NFL's media negotiations. * The chaos in college sports continues. Plus, one of the biggest ad buyers, Horizon Media’s...

By John Ourand
Creator Economy Reshapes Sports Media Talent Landscape
SocialMay 17, 2026

Creator Economy Reshapes Sports Media Talent Landscape

New pod: @jerrysilbowitz, UTA’s co-head of sports media, breaks down the latest trends for on-air talent and how the creator economy is affecting the sports business. https://t.co/Y7xnAMJHpF

By John Ourand
Analyzing Upfronts, NFL Broadcast Push, and World Cup
SocialMay 12, 2026

Analyzing Upfronts, NFL Broadcast Push, and World Cup

I joined @PeterHamby's excellent The Powers That Be to dissect the upfronts, the NFL's broadcast push and the upcoming World Cup. #AmericasPodcastGuest https://t.co/IHDe5VRLRa

By John Ourand
New Podcast Features @Pkafka Discussing ESPN, NFL Media, Creator Economy
SocialMay 10, 2026

New Podcast Features @Pkafka Discussing ESPN, NFL Media, Creator Economy

New pod: @pkafka joins to hash topics ranging from the business behind ESPN to NFL media talks to the creator economy. https://t.co/yLidM9Uupr

By John Ourand
Key Sports Business Moves: NCAA, NFL Rights,
SocialMay 8, 2026

Key Sports Business Moves: NCAA, NFL Rights,

The Varsity * Remembering Ted Turner. * Gianni Infantino on price gouging. * Why did the networks OK NCAA Tourney expansion? * Michael Rubin took another step toward building out Fanatic’s collectibles business. * Only about 75 employees remain at Main Street Sports. Plus, news and...

By John Ourand
NFL Rights Packages Reach Record-Breaking, Controversial Prices
SocialMay 7, 2026

NFL Rights Packages Reach Record-Breaking, Controversial Prices

News and notes on the latest machinations surrounding the NFL’s highly coveted, obscenely expensive rights packages. https://t.co/J76hRBQwrU

By John Ourand
PL League Co-Founder Discusses Fighting for Space in Sports
SocialMay 6, 2026

PL League Co-Founder Discusses Fighting for Space in Sports

New pod: Premier Lacrosse League co-founder @PaulRabil on the challenges of carving out space in today’s crowded sports market. https://t.co/aQfN1Bwrtn

By John Ourand
Fairway Rollin’ Hosts Dissect LIV Golf’s Collapse
SocialMay 3, 2026

Fairway Rollin’ Hosts Dissect LIV Golf’s Collapse

New pod: @HousefromDC and @NathanCHubbard, hosts of @ringer's Fairway Rollin' podcast, talk about the demise of LIV Golf. https://t.co/BTKe7FFwqs

By John Ourand
Trump Administration Proposes Commanders Manage Langston Golf Course
SocialMay 1, 2026

Trump Administration Proposes Commanders Manage Langston Golf Course

Trump administration wants the Washington Commanders to oversee Langston Golf Course in Northeast Washington. Story from two great WaPo reporters: @RickMaese and @jocwapo: https://t.co/xYdHHu708t

By John Ourand