Jon Wilner

Jon Wilner

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Pac‑12/college sports business columnist; conference realignment/media economics.

Pac-12 FY2025 Financials Reveal Revenue, Cash, Compensation
SocialMay 15, 2026

Pac-12 FY2025 Financials Reveal Revenue, Cash, Compensation

The Pac-12 released its FY2025 financials. Details here on rev, WSU/OSU cash, commissioner compensation, Pac12Ent as B2B and more -->

By Jon Wilner
Podcast Predicts CFP Shifts, Big Ten Cash, Oregon's Future
SocialMay 10, 2026

Podcast Predicts CFP Shifts, Big Ten Cash, Oregon's Future

new 'Canzano & Wilner' podcast with @johncanzanobft examines NCAAT exp, the CFP's next move, Big Ten $$$, Phil Knight and the future of Oregon FB https://t.co/9OVFaHrqSk

By Jon Wilner
One Bye Week Boosts Big Ten Fox Friday Lineup
SocialMay 9, 2026

One Bye Week Boosts Big Ten Fox Friday Lineup

Key reason there's a bit more meat on the Fox Friday lineup in the Big Ten: one bye week. That will have a greater (positive) impact on the weekly inventory than many realize for all conferences

By Jon Wilner
Big 12's PC Shift Strategic Amid NFL Rights Threat
SocialMay 8, 2026

Big 12's PC Shift Strategic Amid NFL Rights Threat

The Big 12's PC move makes perfect sense in the context of Brett Yormark's prior moves and the looming NFL media rights threat. And it might work IF the schools reject the 480m (which they seem to be doing). Our...

By Jon Wilner
Arizona Rejects Big 12's Private Capital Proposal
SocialMay 8, 2026

Arizona Rejects Big 12's Private Capital Proposal

Arizona won't accept the Big 12's private capital option. Statement from athletic dept spokesperson https://t.co/mObhvANx2m

By Jon Wilner
Big 12 Deal Benefits Schools Only If They Decline
SocialMay 7, 2026

Big 12 Deal Benefits Schools Only If They Decline

The Big 12's private capital play is a terrific deal for the schools ... if they don't take the money. On Yormark, RedBird and the NFL -->

By Jon Wilner
Early Season End Right, but AFCA Ignores Bowl Power Shift
SocialMay 6, 2026

Early Season End Right, but AFCA Ignores Bowl Power Shift

Ending earlier is the right move, but AFCA plan doesn't address the Woolly mammoth in the room: Champ game that early means SFs on NYD and moves the QFs to a pre-Xmas window, and the sport hasn't shown any willingness...

By Jon Wilner
Big Ten FY25 Tax Filing Highlights and FY26 Outlook
SocialMay 5, 2026

Big Ten FY25 Tax Filing Highlights and FY26 Outlook

Our deep dive into the Big ten's tax filings for FY25: - the SEC distribution comps - the West Coast impact - the Ore/UW half-share squeeze - what's coming in FY26 (link below)

By Jon Wilner
75% Reject Big Ten Private‑Equity Deal, Fans Outthink Schools
SocialMay 5, 2026

75% Reject Big Ten Private‑Equity Deal, Fans Outthink Schools

"Should the Big Ten collectively engage in private equity or another outside revenue source in exchange for some control over future assets?" No: 75% B1G fans are smarter than (most) B1G schools

By Jon Wilner
CFP Expansion Stalemate Mirrors College Football Cold War
SocialMay 4, 2026

CFP Expansion Stalemate Mirrors College Football Cold War

New Hotline mailbag examines how the CFP expansion stalemate is a proxy for the sport's Cold War (and loads more) -->

By Jon Wilner
CW and ESPN Extend Legacy with Pacific Northwest Basketball Power
SocialMay 4, 2026

CW and ESPN Extend Legacy with Pacific Northwest Basketball Power

On media column: Pac-12 --> The CW --> ESPN app = the continuation of a longstanding, highly successful relationship between the network and an a certain MBB power tucked away in the PNW -->

By Jon Wilner
Big Ten Hires Strategy Deputy Amid Conference Chaos
SocialApr 30, 2026

Big Ten Hires Strategy Deputy Amid Conference Chaos

Starting tomorrow, the Big Ten will have a deputy commissioner for strategy: former Wisconsin AD Chris McIntosh. Seems like a move every conference should consider given the industry's current chaos and future uncertainty -->

By Jon Wilner
Amazon Eyes Ohio State Football, Faces Rights Hurdles
SocialApr 30, 2026

Amazon Eyes Ohio State Football, Faces Rights Hurdles

Easy to see Amazon wanting a football version with Ohio State, for example, but vastly more difficult to execute/media partner agreement But in the next rights cycle …

By Jon Wilner
Big 12 Secures Private Capital Deal, Outpaces Big Ten
SocialApr 29, 2026

Big 12 Secures Private Capital Deal, Outpaces Big Ten

The Big 12 has finalized its deal for private capital, per @RossDellenger In Dec., the Hotline addressed the basics, why it works for the B12 and how it differs in key areas from the Big Ten's (now comatose) capital plan https://t.co/NBgyjFLlGz

By Jon Wilner