Jon Yongfook

Jon Yongfook

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Bannerbear founder; candid bootstrapping and product/automation threads.

Let Claude Auto‑fix Requests over 500 Ms
SocialMar 17, 2026

Let Claude Auto‑fix Requests over 500 Ms

If you haven't already, tail your server logs and filter by requests that take longer than 500ms. Copy paste it all into Claude and say "pls fix". Instantly faster app.

By Jon Yongfook
Gym Bros' Hype: Web3 Buzz Is Just Noise
SocialMar 13, 2026

Gym Bros' Hype: Web3 Buzz Is Just Noise

The “if the Canggu gym bros are talking about it, it’s probably bullshit” filter has not failed me so far. Web3, NFT, MCP, DAO… All noise.

By Jon Yongfook
Spot Founder Passion in 20 Seconds, Predict Success
SocialMar 10, 2026

Spot Founder Passion in 20 Seconds, Predict Success

It takes about 20 seconds of convo to gauge if the passion is there in a founder who has an early stage product. The passion / curiosity about the problem space is what you need to grind through the early...

By Jon Yongfook
SEO's Future: AI Summaries Threaten Clicks, Video Gains
SocialMar 10, 2026

SEO's Future: AI Summaries Threaten Clicks, Video Gains

As a B2B SaaS this terrifies me: I have basically stopped clicking on google results. The AI summary is good enough, and for other things I just ask ChatGPT. My business relies on SEO, so my own actions are filling me...

By Jon Yongfook
120Hz Screens Fuel Unintended Doomscrolling Addiction
SocialMar 10, 2026

120Hz Screens Fuel Unintended Doomscrolling Addiction

Since upgrading my phone I notice myself using it more (“doomscrolling”) and I think it’s down to the 120hz screen. Everything is just faster and more fluid which activates my lizard brain and makes me go mmm just one more...

By Jon Yongfook
Distinguish Real Hyper‑Growth From Inflated Startup Claims
SocialMar 7, 2026

Distinguish Real Hyper‑Growth From Inflated Startup Claims

Some hyper-growth stories are believable. Others are not. Claude / Anthropic is doing crazy revenue numbers and it checks out, literally everyone I know is using it. Other startups claiming “$1 million MRR in 90 days” and nobody I know...

By Jon Yongfook
Don’t Forget: Regularly Verify Your Domain Expiration Dates
SocialMar 5, 2026

Don’t Forget: Regularly Verify Your Domain Expiration Dates

PSA check your domain expirations. Had a non-critical but one I want to keep, almost expire. Easy to miss since I only check email very infrequently, and I'm probably not the only one.

By Jon Yongfook
Both Building and Distribution Are Equally Tough
SocialFeb 25, 2026

Both Building and Distribution Are Equally Tough

Business gurus on X be like “building is easy, distribution is the hard part now” I have news for you: it’s all fucking hard

By Jon Yongfook
Pricing Should Reflect Value, Not Just Usage
SocialFeb 25, 2026

Pricing Should Reflect Value, Not Just Usage

IMO Claude pricing will eventually change. Consider these 3 users: 1) solo founder making $1 million per year, Claude helps fix a critical bug in minutes that allows the founder to spend more time with family 2) dev employee using Claude...

By Jon Yongfook
Businesses Prefer SaaS Over Costly In‑House Tool Development
SocialFeb 24, 2026

Businesses Prefer SaaS Over Costly In‑House Tool Development

I keep seeing this take and I just don’t think any serious business will waste time and resources on vibe coding internal tools to replace SaaS subscriptions. Some might give it a go and it makes a good headline for...

By Jon Yongfook
AI Will Flood Markets With 100x More Clone Competitors
SocialFeb 23, 2026

AI Will Flood Markets With 100x More Clone Competitors

“You’re about to have 100x more competitors because of AI” People cloned my app even when there was no AI. Half-assed attempts by non-serious people trying to make a quick buck, that then faded into obscurity. I imagine vibe-coded competitors to...

By Jon Yongfook
2026: Indie Hackers’ Prime Moment—Focus, Build, Succeed
SocialFeb 20, 2026

2026: Indie Hackers’ Prime Moment—Focus, Build, Succeed

2026 is an inflection point. It’s the best time in history to be an indiehacker, and also maybe the last. I’m removing all distractions and building way more this year. Lock in, ladies and gents.

By Jon Yongfook
Monthly Subscriptions Beat One‑time Sales for Lasting Growth
SocialFeb 17, 2026

Monthly Subscriptions Beat One‑time Sales for Lasting Growth

I'm much more bullish on the indiehacker doing $2k MRR on $50 / mo subs, than I am on someone who did $10,000 sales of lifetime deals. Getting people to buy something on a "one time" basis has gotten easier, in...

By Jon Yongfook