Jonathan Maze

Jonathan Maze

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Restaurant Business journalist and editor; prolific creator on QSR/restaurant finance, M&A, and operating trends.

Fat Brands Franchisees Accuse Overcharges, Ad Fund Misuse
SocialMay 12, 2026

Fat Brands Franchisees Accuse Overcharges, Ad Fund Misuse

Franchisees of various Fat Brands concepts in court filings detail a long list of grievances, including overcharges on supplies, misused ad funds and utter stupidity (my term, not theirs) on trademarks. https://t.co/XWLRmzqjKC

By Jonathan Maze
Wendy's Interim CEO Stalls Revitalization Amid Shareholder Uncertainty
SocialMay 8, 2026

Wendy's Interim CEO Stalls Revitalization Amid Shareholder Uncertainty

As a reminder: Wendy's is currently operating with an interim CEO and its largest shareholder may or may not want to buy the company, which probably thwarts CEO-finding efforts, not to mention the revitalization as a whole. $WEN https://t.co/8ZdjlwthJz

By Jonathan Maze
Wendy's Sales Slip, Ops Upgrades Offset Weak Breakfast
SocialMay 8, 2026

Wendy's Sales Slip, Ops Upgrades Offset Weak Breakfast

Wendy's earnings call summary: Same-store sales were not great last quarter; Breakfast was a big reason; Low-income consumers struggling; But operations improvements work; Company improving products; China getting Frosties; No updates on CEO or Nelson Peltz stuff. $WEN

By Jonathan Maze
Wendy's Teams Up with Minions for Banana Frosty
SocialMay 8, 2026

Wendy's Teams Up with Minions for Banana Frosty

Wendy's has a Minion collaboration coming up that will feature a banana Frosty. $WEN https://t.co/JiX3et5iv8

By Jonathan Maze
Wendy's Breakfast Lags Despite Claims of Growth Potential
SocialMay 8, 2026

Wendy's Breakfast Lags Despite Claims of Growth Potential

"Breakfast remains an important daypart and growth opportunity for many restaurants in the system ..." Honestly if I made a Wendy's BINGO card that phrase would just be the free space. Anyway, breakfast was the chain's worst-performing daypart. $WEN

By Jonathan Maze
Wendy's Thrives Among Higher‑income Diners, Struggles with Lower‑income
SocialMay 8, 2026

Wendy's Thrives Among Higher‑income Diners, Struggles with Lower‑income

Wendy's is doing better with higher-income consumers than lower-income consumers, who continue to be pressured by, well, roughly everything. $WEN

By Jonathan Maze
Wendy's Same-Store Sales Slip 6‑8% Early 2024
SocialMay 8, 2026

Wendy's Same-Store Sales Slip 6‑8% Early 2024

Wendy's same-store sales down 8% in January and "high 8% range" in February, down 6.2% in March and down 6.4% in April. $WEN

By Jonathan Maze
Wendy's First Agency Switch in 18 Years Coming Soon
SocialMay 8, 2026

Wendy's First Agency Switch in 18 Years Coming Soon

Wendy's media agency change was the first time the company did that in 18 years. The change will be evident at the second half of the year. $WEN

By Jonathan Maze
Top-Performing Wendy's Franchises Thrive Amid Overall Sales Dip
SocialMay 8, 2026

Top-Performing Wendy's Franchises Thrive Amid Overall Sales Dip

Wendy's U.S. franchisees in 2025: Net sales down 6% EBITDA margin down 270bp to 9.3%. But the company says franchisees with the strongest customer experience and satisfaction scores are doing better on both sales and profits. $WEN

By Jonathan Maze
Wendy's System Upgrade Costs $15‑20M, Aims Long‑Term Gains
SocialMay 8, 2026

Wendy's System Upgrade Costs $15‑20M, Aims Long‑Term Gains

System optimization is a "net headwind of $15 million to $20 million" to Wendy's revenue, but company believes it's better for the long-term health of the system. $WEN

By Jonathan Maze
Wendy's Nears Completion of Footprint Optimization, Trims Breakfast Hours
SocialMay 8, 2026

Wendy's Nears Completion of Footprint Optimization, Trims Breakfast Hours

Wendy's has completed more than half of its "footprint optimization" and is on track to finish by the end of 2Q. Company is also working with operators to "optimize hours," re: cut back on breakfast. Most stores still have breakfast. $WEN

By Jonathan Maze
Wendy's Introduces Label Printers for Accurate Order Identification
SocialMay 8, 2026

Wendy's Introduces Label Printers for Accurate Order Identification

Wendy's adding menu item label printers to ensure customers receive the food the way they ordered it and so customers can identify the item they're getting. $WEN

By Jonathan Maze
Wendy's Revives Pretzel Bacon Pub Cheeseburger After Fan Vote
SocialMay 8, 2026

Wendy's Revives Pretzel Bacon Pub Cheeseburger After Fan Vote

Wendy's plans to bring the Pretzel Bacon Pub Cheeseburger later this year after customers made it the clear favorite in a March Madness vote. $WEN

By Jonathan Maze
Wendy's Accelerates Innovation Pipeline for Faster, Customer‑Focused Promotions
SocialMay 8, 2026

Wendy's Accelerates Innovation Pipeline for Faster, Customer‑Focused Promotions

Wendy's says it is strengthening its innovation pipeline. It plans to "prioritize the best ideas and move quickly" to build promotions that resonate with customers. $WEN

By Jonathan Maze