Recent Posts
Social•Jan 22, 2026
Sharp ICP and Simple Onboarding Win Overseas Customers
Our first customer in the Netherlands wasn't planned.. We didn't localize. Didn't run outbound sales. Didn't hire local reps. And yet - last week we signed our first customer in the Netherlands. What we did do: - razor sharp ICP - stupid simple onboarding to first AHA - clear problem solution fit After that first signal, we moved fast. In the past week we translated our entire app and are now serving localized webinars in Dutch. Cheers to inbound growth - and shipping fast.
By Jonathan Rintala
Social•Jan 20, 2026
Seeing Customers Everywhere Reinforces Our Digital Impact
POV: "running through the city and realizing your customers are everywhere" As a SaaS founder, I'm digital first. That's how we started, and how we keep building. Meetings, demos, closing customers. Often remotely. Always online. So it's still surreal to run through Stockholm...
By Jonathan Rintala
Social•Jan 16, 2026
Customer Assumptions Failed, Real Insight Beats Strategy Decks
We thought we knew our customer. We were wrong. But that eventually taught us more than any strategy deck ever could. https://t.co/lF3XrnVMxY
By Jonathan Rintala
Social•Jan 16, 2026
Unexpected Clients Refine Our Ideal Customer Profile
We thought we knew our customer. We were wrong. We started with universities. It was a need we had ourselves. Selling to universities was… hard. So we pivoted. And then pivoted again. Somewhere along the way, our webinar platform ended...
By Jonathan Rintala
Social•Jan 11, 2026
Narrow Your Niche: Key to Startup Success
Most startups don't fail because they build bad products. They fail because they try to serve everyone. One of the biggest lessons for us this past year at Univid was narrowing down the niche harder - not expanding it. https://t.co/RlCp4pBsvI
By Jonathan Rintala
Social•Jan 7, 2026
Consistent Compounding Beats Launches for Record ARR
December 2025 was our biggest new ARR month ever at Univid. No launch. No viral moment. Just compounding finally showing up. What actually moved the needle in 2025 wasn't exciting.. https://t.co/42K555TIMr
By Jonathan Rintala
Social•Jan 7, 2026
Consistent Execution, Not Hype, Drives SaaS Growth
December 2025 was our biggest new ARR month ever at Univid. No launch. No viral moment. Just compounding finally showing up. What actually moved the needle in 2025 wasn't exciting: - Obsessively improve onboarding (<60s to first AHA) - Usage...
By Jonathan Rintala
Social•Jan 2, 2026
Buyers Prefer Reddit Over G2 for SaaS Decisions
Going into the new year, more buyers now rely on Reddit than G2 when evaluating SaaS tools - yet many SaaS teams still underestimate Reddit as a GTM channel.. https://t.co/fW1udPDOSa
By Jonathan Rintala