Consistency and Fundamentals Drive Record ARR Growth
2025 has been about consistency, not shortcuts - and November just became our strongest month of ARR growth in univid's history. What we've learned this year: when we take a step back, zone in on the fundamentals, and stay obsessed with shipping value - the numbers follow 🚀 https://t.co/35UNtpPbZy
Customers Sign up Anywhere—From Airports to Bed
6 unexpected places where I've signed new customers this year.. - Airport before boarding in Singapore - Tiny hotel room in Kosovo - Freezing cold coworking space in Bali - Small mountain village in Mallorca - Home office in Stockholm - In bed sleeping (self-serve is...
Deals Close Anywhere: Momentum Thrives in Unexpected Spots
6 unexpected places where I've signed new customers this year.. Progress in SaaS is rarely linear. You grind for months, nothing moves - and then suddenly momentum hits. Our best months seem to correlate with taking a step back, working...
Ship Fast, Focus on Winners, Iterate Daily
5 learnings from building a SaaS (after +5 years).. 1. Ship fast - and keep shipping Momentum beats perfect planning. Small releases compound. So does word of mouth. One update a day, keeps churn away. 2. Double down on what...
Reach SaaS Critical Mass: Small Wins Fuel Explosive Momentum
Critical mass in a SaaS is very real. It's like pushing a boulder uphill for years - and then one day, all those small efforts start to compound: - late-night features you shipped for customers (like in this pic) -...
First Founder Milestones: The Moments That Define Success
Founding a company is both amazing, and at times amazingly hard. Every day you wake up to do things you have never done before. Here are a few rare "first founder" moments I'll never forget: - the first time pitching...
Customer Stories for B2B SaaS that Slays
A product marketer at Unid described two simple changes that improved their B2B SaaS customer stories page: adding browseable use-case categories and embedding personalized CTAs tied to individual customer quotes. The categories let visitors filter 30–40 case studies by relevant...