Kirsten Green

Kirsten Green

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Founder/Investor at @ForerunnerVC. Fascination with consumer behavior, love for the entrepreneurial journey.

Casa: First Platform to Aggregate 100M Homes for Affordable Ownership
SocialApr 30, 2026

Casa: First Platform to Aggregate 100M Homes for Affordable Ownership

Until Casa, there has never been a digital platform for intelligently understanding the US’s 100M single-family homes — and aggregating that supply to unlock service and pricing advantages, ultimately making homeownership more affordable and enjoyable. https://t.co/vj33pG3HgO

By Kirsten Green
Casa Secures $27M, Launches in NYT Across SF, LA
SocialApr 30, 2026

Casa Secures $27M, Launches in NYT Across SF, LA

Our first meeting with @michaelyork and @miz, Cofounders of @getcasa, was a 30 minute call that spilled into 90 minutes, immediately followed by a dinner that lasted nearly 6 hours. Today, Casa launches in @nytimes with $27M led by Forerunner, available...

By Kirsten Green
Humans in the Loop Showcases Positive AI Impact
SocialApr 29, 2026

Humans in the Loop Showcases Positive AI Impact

We need more positive, human stories about this technology shift—full stop. Humans in the Loop is exactly that: a novel event spotlighting the impact of builders putting AI in the hands of people, to enrich everyday life. Space fills up fast....

By Kirsten Green
Nimble Startups Like DecagonAI Thrive in Wild Market
SocialApr 14, 2026

Nimble Startups Like DecagonAI Thrive in Wild Market

Often, one of the strongest and only advantages an emerging company has over larger incumbents is its ability to be nimble. The @DecagonAI team has that in spades. Loved sharing the @ForerunnerVC story with them, and how we're approaching this...

By Kirsten Green
Marc Lore's Winning Streak Continues with New CFO
SocialMar 16, 2026

Marc Lore's Winning Streak Continues with New CFO

"Don't bet against Marc Lore" is an obvious take for good reason. Welcome Gabrielle to @wonder, bringing years of CFO experience from Worldpay, PayPal, and Williams Sonoma. 🍽️🍽️🍽️ https://t.co/mOFAMDKnBY

By Kirsten Green
AdSense for AI: Koala Labs Unlocks New Monetization Channels
SocialFeb 24, 2026

AdSense for AI: Koala Labs Unlocks New Monetization Channels

There is no consumer AI wave without new monetization channels for consumer AI businesses. @koahlabs is AdSense for AI. In 13 months, they've processed 170M queries and 35M native ad impressions. @nicoleahjohnson led the seed last year and we've now invested again...

By Kirsten Green
Leadership Excellence Cuts Through Market Idea Overload
SocialJan 16, 2026

Leadership Excellence Cuts Through Market Idea Overload

Today, if there’s a good idea, prepare to see 100s of it. There’s a lot of sameness. In this market, leadership excellence wins. @marissamayer's experience is a major edge, but so is her ability to know how to put it...

By Kirsten Green
Performance Beats Hype; Deliver to Stand Out in VC
SocialJan 14, 2026

Performance Beats Hype; Deliver to Stand Out in VC

Much has been said about the challenge of standing out in VC, amid a growing pool of competing capital. Nothing works better than actually doing the work, delivering, performing. Thank you @dunn for your trust ⭐️

By Kirsten Green
Experience Meets Open‑Minded Imagination in Uncharted Era
SocialNov 20, 2025

Experience Meets Open‑Minded Imagination in Uncharted Era

Great to be on the Library of Minds with @daraladje. 13 yrs into Forerunner, experience is an edge. But open-mindedness is equally critical. This era is about the courage of imagination. Eyes wide open and genuine bravery are needed when...

By Kirsten Green
Future Moats Rely on Individual Cognitive Micro‑systems
SocialNov 19, 2025

Future Moats Rely on Individual Cognitive Micro‑systems

New tech, new moats. For the past 2 decades, the best moats were built on external forces: network effects & economies of scale. Cognition is different. It doesn't depend on one massive external system; it's about millions of microsystems—one per user. https://t.co/Qlr7qxQxbX

By Kirsten Green
Faire’s $5.2B Offer Highlights Public‑Company Worth
SocialNov 17, 2025

Faire’s $5.2B Offer Highlights Public‑Company Worth

Long Faire 🚀 Long indie retail, long local communities, long craft, quality products. The $5.2B tender offer led by crossover investor WCW signals Faire has the attributes of a public company and has built a lasting, category-defining business. https://t.co/nYvdMAxuXG

By Kirsten Green
Consumers Redefine Products, Embracing Raw AI Power
SocialOct 31, 2025

Consumers Redefine Products, Embracing Raw AI Power

The “pure consumer” debate shows how outdated our categories have become in today's market. We’re measuring success by yesterday’s playbook while the future is being built with new rules. ChatGPT reached 100M users faster than any product in history —...

By Kirsten Green
AI‑Driven Prosumer Firms Outperform, Command Triple Prices
SocialOct 30, 2025

AI‑Driven Prosumer Firms Outperform, Command Triple Prices

• Prosumer companies match Consumer Tech performance at IPO • New AI-powered prosumer cos already show 3x higher willingness to pay ($78 vs $25 median price point) • 50%+ of consumers use prosumer tools in their personal lives Our latest research! https://t.co/gc69lrVMC6

By Kirsten Green
Consumer Software Thrives on Community Co‑Creation and Feedback
SocialOct 17, 2025

Consumer Software Thrives on Community Co‑Creation and Feedback

Loved hosting this off-the-record talk w/ @southpkcommons founders about what’s next in consumer software. The beauty of consumer is a community that builds w/ you—immediate feedback loops, use case evolutions, evangelism. No better time than this current period of creativity and...

By Kirsten Green