Kyle Benjamin
Fractional CMO bridging C‑suite marketing strategy with high‑fidelity content production; growth without hype.
Single‑Vendor Strategy Generates $51K Revenue, 2,550% ROAS
So here’s what happens for a business when you don’t have 19 vendors handling bits and pieces of your marketing. Took over this account,built a cohesive strategy across all media, (social, SEO, email) and delivered 170 new clients for $15.33 each, with a $25/day Google Ad budget. Average service is $300, so that’s $285 profit per client via ads over 3 months. Less than $2k ad spend. $51,000 in new business. 2,550% ROAS. I may personally be a bit awkward, but my marketing strategy isn’t.
Adirondack Chairs: Designed for Easy Standing
Why are Adirondak chairs the “standard” for outdoor chairs? I want to be able to get up again after I sit down
On‑site Shoot Creates Fresh Content for Client Marketing
On site for another client this morning, capturing photos and videos that will be used for social media and marketing #video #videoshoot #marketing #smallbusiness
Misjudged Yard Size, Left with Sod Surplus and Sore Back
Y’all…I had two pallets of sod delivered. Allegedly 500sq feet each I may have drastically miscalculated the area of our very oddly shaped parallelogram yard…because I have one whole pallet left and maybe 40 sq feet to cover. Also…RIP my back.
DIY Patio Saves Money, Costs You Credibility
This is a classic example of “pay the experts” Been trying to DIY a patio to save $20k. It’s…not great, Bob.
Show Kids Hard Work, They’ll Tackle Anything
I don’t talk about dad stuff or parenting here much… but.. Let your kids watch you do hard things. Workouts, projects where you have no idea what you’re doing, the challenges you face… That way, they know they can tackle big things...
Ben Consulted to Potentially Block Strait of Hormuz
They’re consulting with Ben because maybe he can also dry up the Straight of Hormuz
From Racing Dreams to Unexpected Career Paths
11 years ago, producing Stadium Super Trucks live to tape for NBC Sports. Back then I couldn’t imagine doing anything other than working in racing forever.
Fractional CMOs: Smarter, Cheaper Alternative to Full-Time Hire
A full-time CMO costs $347,000 a year on average. That’s before benefits, before the 90-day ramp where they’re still learning your product, and before the moment six months in when you realize their last job was in an industry that...
Underestimating Video Project Costs without Executive Input
Two years ago I abrubtly lost my job. I’d been hired away from a great VP of Marketing gig to stand up an ambitious video project and division. In 60 days I mapped out scripts, production plans, staffing and equipment needs,...
Vegan, Gluten‑Free Lemon Bars Delight with Custard‑Like Texture
Mrs made vegan, gluten-free lemon bars today. Some notes- taste is VERY on point. Texture…not very lemon bar-y. It’s more of a custard-esque key lime pie substance texture All in all, delicious. 9/10. (Note, our son is allergic to eggs and...
US Jets Stranded in Iran, Destroyed Twice Over Policy Blunders
If I had a nickel for every time a US military aircraft that got stranded in Iran during a rescue attempt because we’ve botched foreign policy had to be blown up by friendly forces Id have two nickels which isn’t...
10 Organic Inquiries in Two Weeks: Client Wins
Friday Flex- 10 organic website inquiries in the last two weeks for one of my clients. *shines nails on shirt*
Moon Mission and War Collide: History Repeats
NASA sending astronauts back too the moon AND a widely unpopular war at the same time. Time is a flat circle
Skip the Hype: Ads + Funnel Save $10k
This guy is also currently being used as a testimonial for another video agency coach And now he has the expertise to tell you how to scale your own video agency? I’ll save you $10k and another school course. Run ads describing...