🚨 Track your brand's real consideration and demand in AI search. 🚨 This is, without a doubt, the biggest Storybook product release, and one I've been developing since I first launched the platform. The question of AI search has come up, genuinely, in 100% of sales conversations but I have been very hesitant to rush out a solution that didn't deliver something of real value. What I've come to see is the reality that most of what's being offered today is about AI Visibility but not explicit brand interest - showing up as a brand to consider in AI answers about the category. This release is about when you are part of the question. And, because Storybook already tracks your full traditional search picture, how much of the brand interest picture is shifting to AI search. There has been major over-rotation in marketing today to be in the AI answers, but that is just part of the strategy. Being put forward as an option when people are inquiring matters, but the real value is when search is used to evaluate you as a fit - that's real brand consideration and it's happening out of sight more and more in AI search. We're solving that gap, and it's available now. Check out the link to learn more, and to set up time to see a live demo: https://lnkd.in/euCN-XAC
Showing up in an AI overview is a form of distribution and not necessarily consideration. It’s highly potentially valuable, in the same way that getting on the shelf at Walmart creates big opportunity potential, but for many product that alone isn’t...
Branded search data has very powerful potential to track even highly localized market movements, and Pizza Hut is a really good example of this. As has been reported in recent days, the Pizza Hut brand has been struggling, announcing a closure...

Instead of being asked why we should invest more in brand, it might be more important to ask if we're actively underinvesting in it right now. Very typically, leadership takes the position that more (or any) brand marketing needs to have...

Now that I'm tracking user and account metrics for Storybook , I'm really starting to appreciate how much they can make you gamify things that don't necessarily improve the user experience. For example, Storybook's data updates monthly, which means that there's...
Competitors can go from a nuisance to a viable threat much more quickly than many brands realize, and by the time it's impacting the sales conversations it can be much harder to address. For market leaders, especially ones who have dominated...
I spent 2025 building out the best product I could for brand and category tracking, and my current next product focus is making sure that I surround it with a strong onboarding and training experience. The double-edged sword of adding a...
My belief in marketing effectiveness has only grown as I've seen the landscape getting more and more complex for marketing. Through my own journey into it, and building the Storybook platform around the learnings, it's also connected me with some incredibly...
I was told a story this week about a big agency pitch, where a whole section was dedicated to how much efficiency they had found through AI. Effectively, how much self-inflicted commoditization they’d accomplished which they could pass on as savings. For...
Categories are largely artificial constructs, and often quite subjective and fluid to buyers, changing over time and even in individual buying situations. What we get compared to to by a buyer is not up to us, and isn't decided by us....
Price is a really important element in marketing, and it's important to understand its role in demand even if you can't control it. Price impacts demand more than just about anything else we can affect in marketing, not only in...
Companies are very quick to ask if marketing is getting enough return from its budget, but rarely ask if that budget is doing enough to maintain a presence in the market. When marketing is judged on the short-term efficiency of...
There's a lot to be learned about new product marketing through how people discover new music. Everyone knows people, and maybe you are one, who likes to find bands others aren't listening to yet, to be at the edge of...
The concept of the problem-unaware buyer is a long-standing one, especially in tech, where the dream is to unlock and dominate a whole new market through innovation. It falls often into the category of latent demand - a very real...