Lincoln Michel

Lincoln Michel

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Author and editor who writes the Counter Craft newsletter—posts sharp craft/industry threads and links on contemporary fiction and markets.

BookScan Numbers Mislead: Not Equal to Sales or Royalties
SocialApr 24, 2026

BookScan Numbers Mislead: Not Equal to Sales or Royalties

I wrote a quick explainer post on BookScan vs. book sales vs. royalty statements. (Pivoting off the Lindy West discourse). Plus, a little publishing gossip… https://countercraft.substack.com/p/why-bookscan-is-different-from-book

By Lincoln Michel
Threads Flooded with False Publishing Claims—Don’t Trust It
SocialApr 24, 2026

Threads Flooded with False Publishing Claims—Don’t Trust It

No platform is more overrun with false publishing claims than Threads. If you're an aspiring author, you should really not believe anything you see on here.

By Lincoln Michel
Master Plotting Basics: Part Two of Fiction Guide
SocialApr 19, 2026

Master Plotting Basics: Part Two of Fiction Guide

Have you lost the plot? Part 2 on a series of plotting and fiction https://countercraft.substack.com/p/the-principles-of-plotting-part-two

By Lincoln Michel
LLMs Boost Output Volume, Not Literary Quality
SocialApr 2, 2026

LLMs Boost Output Volume, Not Literary Quality

The real question all the "authors must use LLMs" pieces ignore is how they improve *quality* in any way. There's plenty of evidence they aid *quantity*. LLMs cam generate infinite low quality text. But what book is improved by that?...

By Lincoln Michel
Writers Miss the Hidden Work of Marketing and Publicity
SocialMar 31, 2026

Writers Miss the Hidden Work of Marketing and Publicity

This is really true. Writers tend to have no idea about the behind the scenes stuff that marketing and publicity does.

By Lincoln Michel
LLM Plagiarism Cases Reveal Memoir Scandal Patterns
SocialMar 31, 2026

LLM Plagiarism Cases Reveal Memoir Scandal Patterns

I wrote about the author fired for LLM plagiarism in a book review and Shy Girl, and how they connect to the memoir scandal debates. https://countercraft.substack.com/p/what-memoir-scandals-tell-us-about

By Lincoln Michel
Baseball Fans, Meet Your Satirical Sci‑Fi Noir Novel
SocialMar 25, 2026

Baseball Fans, Meet Your Satirical Sci‑Fi Noir Novel

Since it's opening day for the MLB: If you're a fan of baseball and satirical science fiction noir novels... you might enjoy my novel THE BODY SCOUT ⚾🤖🕵️‍♀️🧬 https://bookshop.org/a/88357/9780316628709

By Lincoln Michel
Big Advances, Not Small Presses, Drive Commercial Edits
SocialMar 22, 2026

Big Advances, Not Small Presses, Drive Commercial Edits

There's all kinds of editors, publishers, and authors. I've never had an editor demand changes that interfered with my artistic vision at all on small presses or big 5 ones. Though, I've also never been paid a gigantic advance where...

By Lincoln Michel
Publishing a Rewritten Book without Reading Is Inexcusable
SocialMar 20, 2026

Publishing a Rewritten Book without Reading Is Inexcusable

I get the desire to defend the possibly AI author but... by their own admission their novel was dramatically rewritten (allegedly by a friend using AI) and then they claim they didn't "have time" to read the book before publishing...

By Lincoln Michel
Shelf Space Scarcity Limits Bookstores Amid 4M Self‑Publishes
SocialMar 18, 2026

Shelf Space Scarcity Limits Bookstores Amid 4M Self‑Publishes

Confusing claim. The fact that 4 million self-pub books a year come out is surely the REASON why bookstores don't stock them? Bookstores don't have unlimited shelf space. Wrote a bit about this topic here: https://countercraft.substack.com/p/mfa-vs-publishing-round-2000

By Lincoln Michel
Exploring “TV Brain” Prose and Novel Interiorities
SocialMar 13, 2026

Exploring “TV Brain” Prose and Novel Interiorities

Had a great time chatting with Austin Wilson about novel writing, interiority, and what I’ve called “TV brain” prose. Give it a listen here: https://substack.com/home/post/p-190857559

By Lincoln Michel
Show Characters' Inner Worlds: Practical Steps for Interiority
SocialMar 5, 2026

Show Characters' Inner Worlds: Practical Steps for Interiority

Some readers asked me how to practically add interiority to fiction. So, I wrote a post on it that is probably writing 101 for many but hopefully of interest to others: https://countercraft.substack.com/p/the-view-from-inside-on-adding-interiority

By Lincoln Michel
Classic Authors Unlock Male Readers' Interest in Fiction
SocialFeb 24, 2026

Classic Authors Unlock Male Readers' Interest in Fiction

Another good piece here from my editor (and not just because my novel is mentioned :P). Writers like Shirley Jackson and Kurt Vonnegut were my own portal into literature as a teen. https://dearheadofmine.substack.com/p/bulletproof-fiction-to-get-men-reading

By Lincoln Michel