Recent Posts
Social•Feb 18, 2026
Use AI to Build SaaS Moats, Not Fear
AI isn't the threat to your SaaS. How you use it is. Today... live podcast: The NRR Battle 2026. We'll talk about building moats and leveraging AI to make your SaaS even more valuable while your competitors are running scared. We go live at 8 AM PST / 11 AM EST / 5 PM CET https://t.co/n38Xbv2ZDi
By Lincoln Murphy
Social•Feb 17, 2026
Poor Communication Fuels Disputes, Refunds, and Churn
what causes disputes causes refunds causes churn... what escalates each of those to the next is poor communication
By Lincoln Murphy
Social•Feb 17, 2026
AI Agents Boost Productivity Fivefold and Unlock New Revenue
While SaaS stocks got destroyed because of the threat of AI, we were spinning up AI agents at @ListKitio that make our team 5x more productive. Agentic workflows helping our AMs do work for our customers they can't and don't...
By Lincoln Murphy
Social•Feb 16, 2026
Don't Let a Broken Webhook Stall Your Sales
You're not launching your cold email campaign because a webhook isn't firing on postive replies? You have contacts. You have warmed emails. You have copy ready to go. But because the reply notification doesn't auto-magically zap into your CRM, you're generating...
By Lincoln Murphy
Social•Feb 13, 2026
Customers Threaten SaaS Renewals with DIY Replacements
Nice product you got there. Sure would be a shame if someone vibe coded a replacement." That's SaaS renewals now. Your customers don't want to build it themselves. They just want you to know they could. "Give me a discount and this whole...
By Lincoln Murphy
Social•Feb 11, 2026
AI Disruption Erases $300B From SaaS Valuations
"We'll just use Claude, bro." That sentence should terrify every SaaS company on the planet right now. And the stock market just proved it. Last week, $300 billion in value got wiped from software stocks in two days. Figma. Salesforce. ServiceNow. Adobe....
By Lincoln Murphy
Social•Feb 10, 2026
Human Conversation Beats AI Emails for Real Resolution
Your AI wrote a perfect email. Their AI wrote a perfect response. Nobody said anything. You know exactly which thread I'm talking about. A customer was crashing out over email. Every message was longer, more detailed, more structured. And more useless. He...
By Lincoln Murphy
Social•Feb 9, 2026
Write SOPs for AI, Not Your Team
You wrote something important. Your team pasted it into AI and asked what you meant. And that bothers you. Here's why. You're writing for people who don't exist. The ones who sit down, read 20 pages, absorb it, and execute perfectly. That...
By Lincoln Murphy
Social•Feb 6, 2026
Turn Panic Taps Into Growth Opportunities
In jiu-jitsu, when someone taps, you let go. Always. Except when letting go is what hurts them. There's a difference between a real tap and a panic tap. A panic tap is when someone new gets caught in a choke, freaks out, and...
By Lincoln Murphy
Social•Feb 5, 2026
Sunk Costs Are Fear, Not Logic—Let Go Rationally
Sunk cost fallacy isn't a logic problem. It's fear dressed up as logic. "I've put too much into this to quit now" sounds like math. It's not. It's emotion pretending to be rational. The actual logical move is: this isn't serving me anymore. I'm...
By Lincoln Murphy
Social•Feb 4, 2026
Don't Let “We Tried That” Kill Innovation
"We already tried that." Did you though? Did you try it with the right people? The right timing? The right execution? Or did you half-ass it once, it didn't work, and now it's dead forever? "We tried that" isn't wisdom. It's a thought-terminating cliche...
By Lincoln Murphy
Social•Feb 3, 2026
Fix Upstream Processes, Not Churn Dashboards
You already know what needs to change. You've known for a while. You keep searching for justification to not act. You just keep listening to podcasts hoping someone will tell you something different. Founder talks about building unicorns. He says churn is a...
By Lincoln Murphy
Social•Feb 2, 2026
We Choose Complexity to Avoid Simple Accountability
We resist simple changes with big impact. We retreat to complexity because it's safer. If the fix is complex and you don't do it, that's logistics. Resources. Timing. Reasonable. If the fix is simple and you don't do it, that's a choice. Your...
By Lincoln Murphy
Social•Jan 30, 2026
Stop Saving Customers; Earn Their Loyalty Continuously
Your "save" playbook is a crutch. Your win-back sequence is a safety net. And they're both giving you permission to fail your customers. What would you do differently now if you weren't allowed to fix it later? No save motion when they...
By Lincoln Murphy