Luca Restagno
Indie hacker and bootstrapped SaaS founder; build‑in‑public lessons, resilience, and lean growth.
AI Mastery Demands Skill, Not Laziness
The developers who say "AI makes you lazy" haven't tried using it for a full week. Using AI well is harder than writing the code yourself. You have to know what to ask, when to push back, and when to throw the answer away. That's not laziness. That's taste.
Silence Fuels My Most Meaningful Posts
The posts I wrote on days I had nothing to say are the ones that ended up meaning the most.
5 Real Writing Rules Behind 1,200+ Posts
I've written 1,200+ social media posts in the last year. here are 5 writing rules I actually follow. none of them are "use hooks" or "add emojis."
Solo Founder’s Daily Tech Stack for Side Project
My actual tech stack for building BlackTwist as a solo founder with a full-time job. No fluff. Just the tools I use every day and why.
Consistency Builds Momentum, Enabling Viral Success
I've posted every day for 365+ days. Some posts got 200K views. Some got 50. The ones that got 50 still mattered. Because the habit of showing up is what made the 200K ones possible.
Four Surprising Threads Creator Trends From March
We track data from 2,000 Threads creators every month. Here are 4 findings from March that surprised me.
AI Chat Generates, Schedules Threads in Your Voice
honestly I manage almost all my Threads content through Claude now. I open a chat, tell it what I want to post, it drafts it in my voice, I approve, and it schedules directly through BlackTwist. no dashboard. no copy-paste. just a...
Consistent Posting Beats Courses in Marketing Mastery
400 days posting on Threads. Not every post was good. Some were terrible. A few I'd delete if I could find them. But 400 days of showing up taught me more about marketing than any course I ever took. Consistency isn't glamorous. It's just effective.
Eight Products, Four Years: My Most Painful Lessons
I built 8 products in 4 years. Here's what each one taught me, ranked by how painful the lesson was.
Replies Boost Followers: End Posts with a Question
We analyzed 21,864 Threads posts last month. Creators who got 500+ replies grew 10% in followers. Likes are nice. Replies move the needle. If your posts aren't getting replies, add a question at the end. Simple.
Reinventing at 40: Embrace Failure, Start Fresh
I'm 40. Born in '85. And you won't find this on my resume. 5 AM weekends for 1.5 years. Startup went nowhere. Left my city at 27. Procrastinated my own dreams for 6 straight years. Built a SaaS to €3K MRR. Elon's API pricing killed...
Human Judgment, Not Speed, Remains Developer's Edge
The part of development AI can't touch (yet): Knowing which problem to solve. AI can write the code. It can suggest the architecture. It can even draft the marketing copy. But deciding "this is the feature that matters, and that one doesn't" still...
Passion Fuels Early Morning Side‑Hustle, No Regrets
Sunday morning. Family's still sleeping. Coffee's going. Laptop open. This is when the real work happens. Not because I have to. Because I want to. Building something on the side of a 9 to 5 means your weekends aren't really weekends. And...
Post 5+ Times Weekly, Grow 3× Faster
Creators who post 5+ times a week on Threads grow 3x faster than those who post once. That's not opinion. That's from our February report analyzing 255 creators and 27M views. Consistency wins. Every time. We built BlackTwist to make that easier. Schedule...
Fall First, Grow Later: Start Anything Now
Started snowboarding at 40 with zero experience. Spent the first 3 days falling. Bruises everywhere. A 12 year old flew past me doing tricks. But there's something about learning from scratch at an age where you're "supposed" to have it figured out. It...