Search Evolves Into Agentic Manager with Gemini AI
This week we saw so many things get set up as we transition to a new era of the web - the agentic web. I did something different with my newsletter this week. I asked Gemini to look at the transcripts from my client calls and Search Bar meetings and pull out the actionable topics I have been discussing. Then I used those to write a completely new kind of newsletter. If you don't have time to read the full blog post, here are the important things to know: →Search is becoming an "Agentic Manager": Search engines are shifting from simply providing information to utilizing agents that actually get things done. If your search clicks are dropping, it's not likely because of bad SEO. It's probably because AI Mode and AI Overviews answering questions directly. →Gemini in Chrome is transforming workflows: Deep browser integration now allows users to converse with AI across multiple open tabs. Skills let you save and reuse prompts to automate repetitive tasks directly in your browser. →Google's Antigravity is a massive leap forward: This powerful agent manager is proving incredibly effective for building apps and workflows through simple, conversational prompts. This is not a popular opinion, but I like it better than Claude Code and ChatGPT Codex. →UCP and WebMCP offer a competitive edge: Universal Commerce Protocol (UCP) and WebMCP allow AI agents to natively interact with your website's tools and eCommerce functions. Implementing these early will likely give sites a massive advantage as agentic search becomes the norm. →Website management is becoming AI-driven: The way we build and optimize sites is fundamentally changing. With new AI-native tools (like EmDash and Shopify's AI toolkit) and concepts like Andrej Karpathy's autoresearch, we are moving toward an era where agents can continually test, learn, and improve websites autonomously. Read the full newsletter here: https://t.co/IN1AMDarlk
Personal Intelligence Rollout May Reshape Search Result Algorithms
Added the (near) global rollout of Personal Intelligence to my algo update list. This could significantly change how search results are presented. https://t.co/0KdmuSXKw2 https://t.co/QKbuYQWBNQ https://t.co/23VgzTcOCi
AI Features Will Untrackably Shift Search Traffic
Added a bunch of AI related changes to the algo update (and AI changes) list. Things like Gemini in Chrome, skills in Gemini in Chrome, the new Windows Google app and searches jumping straight to AI Mode when the AIO is...
AI-Built Plant Journal Goes Live in Under an Hour
On Sunday, in under an hour we built a plant journal and it works so well on my computer or phone. I blabbered on to Antigravity about what I wanted and then asked the agent manager to ask me questions one...
Antigravity Outperforms Codex and Claude Cowork
Same. Antigravity is so good. I can't imagine working without it. I tried working exclusively with Codex and then Claude Cowork for a week each to see if I was missing something but Antigravity is, in my hands at least, so...
AI Automates Event Banner Creation, Saving Minutes
Successfully taught Antigravity (aka Gravy) to create an event banner in my community. I say to it, "Hey pls make a banner for our next event" and it opens up a browser, clicks around and makes the banner. First attempt it forgot...
Gemini in Chrome Becomes My Daily AI Assistant
How did I ever live without Gemini in Chrome before? It appeared yesterday and I am finding myself using it all day long: -Help me understand this paper. -Is this a new page? There's no date on it and I can't tell. -Look...
March Core Update Hits; Easter Traffic Skews Results
The March Core update has finished rolling out. Keep in mind when looking at your traffic that it included the Easter weekend which often causes seasonal changes for sites. I see a few sites with increases and a number with significant hits....
ChatGPT 5.3 Upgrade Cuts URLs by 20%, Drops L
Added a note about March 4, 2026 to my algo update list. Not a Google update, but it looks like ChatGPT's upgrade to GPT 5.3 instant resulted in it showing 20% fewer urls in answers. If your LLM visits are down...
Search Console Misreports Impressions Since May 2025
Woh. Search console has been inaccurately reporting impressions since May 2025. A fix is coming over the next few weeks. https://t.co/EJyx8tVh3q https://t.co/HQq4pQ1d4r
March Core Update Appears to Influence Rankings
GSC has updated as far as March 30 and now I am starting to see some movement that looks like core update impact. Still far too early to investigate or make any conclusions. But yes, it does look like the March...
New Tool Reveals Early Patterns in March Core Update
Not seeing even one site with obvious core update like movement yet, but then again GSC is only reporting up till the 29th, which is two days into the March core update. It's so much easier for me to check now....
Master AI Agent Protocols, Unlock Massive Earnings
Soon, your agents will negotiate with my agents, and eventually those who understand how agents work will make a lot of money. Full chat with @LizMicik on AI agent protocols marketers need to know is here: https://t.co/D2dpSxlx5z https://t.co/CqZbcjxlT5
ChatGPT Enhances Agentic Commerce with Side‑by‑Side Comparisons
ChatGPT has expanded their Agentic Commerce Protocol. This is their version of Google's UCP (Universal Commerce Protocol). It now supports more product discovery with richer shopping experiences. Products are presented side by side for comparisons and they've worked to make...
Stripe Introduces Pay‑per‑use API Protocol for Agents
Stripe just announced a new protocol to let agents pay for API calls or MCP use.