Marty Swant

Marty Swant

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Reporter covering advertising, media, and tech; frequent analysis of ad platforms and trends.

Tech Antitrust Trials Reveal Expected and Unexpected Insights
SocialMay 11, 2026

Tech Antitrust Trials Reveal Expected and Unexpected Insights

Totally agree. I say this all the time and said something similar during the Google antitrust trials. No matter the outcome, these tech trials are always revelatory, in both expected and unexpected ways.

By Marty Swant
Tech Titans Testify as Musk‑Altman Trial Enters Week 3
SocialMay 11, 2026

Tech Titans Testify as Musk‑Altman Trial Enters Week 3

Week 3 is underway in the Musk v. Altman trial, with @satyanadella, @ilyasut and @sama all expected to take the stand in the next few days. For today’s @BigTechnology newsletter, I looked back at a mere sampling of what’s surfaced...

By Marty Swant
Writers Bear Witness to Humanity’s Endless Mistakes
SocialMay 6, 2026

Writers Bear Witness to Humanity’s Endless Mistakes

I just listened to @david_perell's January interview with @TomJunod, which has so many gems about writing. But Junod's final three-minute meditation on writing as an essential human act is worth sharing in its entirety: "We fuck up again and again and...

By Marty Swant
Enterprise Adoption Dwarfs Hyperscalers' Inflated Backlog Figures
SocialMay 6, 2026

Enterprise Adoption Dwarfs Hyperscalers' Inflated Backlog Figures

This makes those sky high backlog numbers hyperscalers have been touting look much less impressive in the context of enterprise growth/adoption.

By Marty Swant
Musk's Lawyer Challenges $30B vs $1B Wake‑up Claim
SocialMay 4, 2026

Musk's Lawyer Challenges $30B vs $1B Wake‑up Claim

"Are you saying it takes $30 billion to get you out of bed in the morning, but $1 billion doesn't get you out of bed in the morning?" — Elon Musk's lawyer to OpenAI President Greg Brockman during cross-exam in...

By Marty Swant
New Courtroom Access Gains, yet Missing in Google Trial
SocialMay 2, 2026

New Courtroom Access Gains, yet Missing in Google Trial

Great news for courtroom access. I still wish this had been a thing for the Google ad tech antitrust trial.

By Marty Swant
Press Pool Could Streamline AI Trials, but Risks Missing Nuance
SocialApr 29, 2026

Press Pool Could Streamline AI Trials, but Risks Missing Nuance

Shakeel is right and makes an important point. There are so many AI stories happening right now and far too many get missed. I wonder if Musk v. Altman trial could be covered more like a political press pool, with one...

By Marty Swant
Elon, Sam, OpenAI’s Trial Comments Seen as Unusual
SocialApr 28, 2026

Elon, Sam, OpenAI’s Trial Comments Seen as Unusual

I wondered if the judge would comment on Elon, Sam and OpenAI posting about the trial as it got underway. From what I know, it's such an abnormal thing to do and usually seem as very inappropriate.

By Marty Swant
Musk and Altman Face Trial in California Next Week
SocialApr 26, 2026

Musk and Altman Face Trial in California Next Week

PSA: Musk v. Altman heads to court this week in California's Northern District. Jury selection starts tomorrow, with opening arguments after that.

By Marty Swant
Super PAC‑Funded AI Pretending to Be Journalists Is Unethical
SocialApr 24, 2026

Super PAC‑Funded AI Pretending to Be Journalists Is Unethical

This is absolutely wild. The whole thread and the longer @TheMidasProj piece are worth reading. Super PAC-backed AI agents posing as journalists is offensive to those of us who are actual journalists. (Along with this being unethical & harmful for society...

By Marty Swant
Google AI Surge Revives Cloud, Spotlighted at Cloud Next
SocialApr 20, 2026

Google AI Surge Revives Cloud, Spotlighted at Cloud Next

Google's rapid AI improvement has lifted its once-beleaguered cloud division, with startups and enterprises now clamoring to build on top of the newly competitive @GeminiApp. This week, @googlecloud will have its next big cloud moment in Las Vegas at Cloud...

By Marty Swant
Platforms Strip Provenance Data, Undermining AI Disinfo Solutions
SocialApr 18, 2026

Platforms Strip Provenance Data, Undermining AI Disinfo Solutions

Social platforms aren’t doing enough to solve the problem of AI-generated political disinformation. Even if it’s not 100% technically fixable yet, some tech exists to at least address parts of the problem. Groups like @C2PA_org are trying to improve content verification,...

By Marty Swant
Pentagon Embraces AI: From Drone Swarms to War Agents
SocialApr 17, 2026

Pentagon Embraces AI: From Drone Swarms to War Agents

Great interview from @Kantrowitz, who visited the Pentagon earlier this week to talk with the DoD's CTO. The video also shows some videos featuring the ways the government is using AI in military situations.

By Marty Swant
Anthropic's Mythos Raises Bar, Sparks “Too Dangerous” Debate
SocialApr 13, 2026

Anthropic's Mythos Raises Bar, Sparks “Too Dangerous” Debate

Now that @AnthropicAI has introduced Mythos, the bar is set for @OpenAI and “Spud.” In today's @BigTechnology newsletter, @Kantrowitz look at what comes next. We also ask series of questions — like whether “too dangerous” is a new trend that's part...

By Marty Swant