Recent Posts
Social•Feb 20, 2026
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press one of those buttons, it pre-fills a prompt that they know will create a great response for their brand. So smart. We'll see this on everyone's Web site within the year.
By Matt Heinz
Social•Feb 18, 2026
Buyer Enablement Must Be Core, Not Afterthought
When I surveyed last week how marketing teams define their focus in support of sales, here’s how it broke down: • Brand and awareness primarily — 3% • Brand + pipeline generation — 32% • Those + lead-to-opportunity conversion — 7% • All three...
By Matt Heinz
Social•Feb 15, 2026
AI Frees Us to Think, Not Just Do
So, that viral post that says 50 percent of white-collar jobs will be gone in five years or less actually...has me really excited about the future. I've always enjoyed rolling up my sleeves, getting work done. But the real value has...
By Matt Heinz
Social•Feb 7, 2026
Exclusive AI Dinner: CMOs & Ops Leaders Share Real Insights
Sharing this for my friends Mike Rizzo and Nish Patel . They're hosting an executive dinner series in March for CMOs and Marketing Ops leaders. The premise: get CMOs and their MOps counterparts in the same room for an honest conversation about...
By Matt Heinz
Social•Feb 6, 2026
Personal AI Hackathons Spark Creativity and Faster Workflows
One of my favorite tricks to get marketing teams more comfortable with AI workflows culminates in an AI Talent Show. Start with a hackathon of sorts, but allow people to create something that supports a personal interest. Ask them to think about...
By Matt Heinz
Social•Feb 3, 2026
Revenue Marketing VP Replaces Demand Generation as B2B Priority
The hottest job in B2B marketing right now is the VP of Revenue Marketing. Two years ago this would have been VP of Demand Generation. In just the past week I've talked to four CMOs who are prioritizing a VP of Revenue...
By Matt Heinz
Social•Jan 27, 2026
Keep SKO Momentum Alive with Guides and Accountability
You put so much time, money and effort into your sales kick-off. How long after everyone goes home does it take for the after-glow to wear off? And more important than after-glow, is everyone staying accountable to what they were asked...
By Matt Heinz
Social•Jan 20, 2026
Validate Market Size Before Setting Growth Targets
You can't begin to agree on what # to hit unless you understand the market you're in. You can make a spreadsheet say anything. And of course your investors want double-digit growth this year. Will your market allow it? Is it big...
By Matt Heinz
Social•Jan 15, 2026
Swap Resolutions for Habits: Discipline Drives Success
Instead of resolutions this year, I'm focused on habits. I don't often control the outcome, but I absolutely control the work, discipline and regularity of how I get there. This year I have four things in mind: 1️⃣ Health I...
By Matt Heinz
Social•Jan 14, 2026
AISDR Fails Without Strategy, Training, and Tailored Messaging
Seven reasons why your AISDR pilot may have failed: 1️⃣ The playbooks and workflows were never developed and tested to begin with Technology is only as good as the strategy and processes built to enable it. Your AISDR tool isn't...
By Matt Heinz
Social•Jan 13, 2026
Build Business Pipelines Like Making Genuine Friendships
The process of building pipeline and winning new business is very similar to making a new friend. You typically don't just cold call someone in your neighborhood and ask if they want to get beers. But, if you're motivated, you...
By Matt Heinz
Social•Jan 8, 2026
Five Unpopular B2B GTM Predictions Threaten 2026
And now for five WILDLY unpopular predictions for B2B GTM in 2026: 1️⃣ More heads of marketing will report to the CRO 2️⃣ Brand investments will increase, but will ultimately be judged on short-term pipeline impact creating more marketing ROI...
By Matt Heinz