Top Marketers: What Large Portfolios Know About Renter Behavior | Josh Draughn & Corina Stef
Top Marketers featured senior vice president of marketing Josh Draughn discussing how large multifamily portfolios are decoding renter behavior. He explains that Hillpoint’s model fuses demand generation, centralized operations, and technology to ensure every inquiry receives a high‑quality response, turning interest into tours, applications, and ultimately leases. Key insights include the shift from persuasive advertising to precision‑driven trust, the critical role of transparency amid fake listings, and the power of data‑backed nuances—such as a 48% lease lift when a prospect laughs during a tour. The conversation also highlights renters’ appetite for granular content like gym‑equipment videos, pet‑park location maps, and even preferences for analog doorbells over digital keypads. Draughn cites a study of 1.6 million customer calls revealing the laughter effect, and notes that showing 50 available units for new builds builds confidence, while over‑listing erodes it. He also shares anecdotes about residents requesting detailed amenity walkthroughs and the surprising desire for simple doorbell interfaces, underscoring the complexity and locality of renter expectations. The implications are clear: operators must prioritize authenticity, leverage real‑time data to personalize experiences, and maintain a balance between centralized efficiency and local market flavor. Smaller portfolios can iterate quickly on insights, gaining a competitive edge over massive operators bogged down by red tape, ultimately driving higher conversion rates and revenue growth.
Mission Success: The Courage to Pivot | Kerry Fedigan & Laura Valean
The Mission Success podcast spotlights Carrie Fedigan’s dramatic career pivot—from running a private speech‑pathology practice to directing sales at Sun Homes’ One Kingsland development. Her transition was triggered by a family health crisis that forced her to step back from...
Management Diaries: What’s New at Apartmentalize 2026 | Elizabeth Ambacher, Clark Ebbert
The Management Diaries podcast episode previews Apartmentalize 2026, the National Apartment Association’s flagship conference for multifamily professionals. Hosts Denil Doyle, NAA’s Elizabeth Ambacher and education director Clark Ebbert explain how the event’s agenda reflects current industry priorities and where the...
Moinian Group Begins Manhattan Office-to-Resi Conversion, RHP Secures $830M Refi and More!
Developers announced a wave of financing and construction projects across the United States, highlighted by Moinian Group’s office‑to‑residential conversion at 17 Battery Place in Lower Manhattan and RHP Properties’ $830 million loan for a manufactured‑housing portfolio. Moinian will transform roughly 150,000 sq ft of...
New York City's $4 Billion Commitment to Affordable Housing, Landmark Closes $300M Fund and More!
The week’s headlines centered on massive capital deployments for affordable and multifamily housing, highlighted by New York City’s pledge of $4 billion in pension assets to the Housing Investment Initiative. The city will channel $1 billion annually for four years into mixed‑income,...
Mission Success: Scaling Impact Through Resident Services | Rebecca Ely & Laura Valean
The episode of Mission Success Women and Multifamily spotlights Rebecca Ely, director of resource development at Operation Pathways, the resident‑services arm of the NHP Foundation. Ely discusses how her career, rooted in social‑justice work from food insecurity to housing affordability,...
Maximizing NOI With New Technologies | Therese Fitzgerald & Marcie Williams of Bainbridge Cos.
At the Redcon conference, Bainbridge Companies’ chief strategy officer Marcy Williams explained how the firm is leveraging emerging technologies to boost net operating income (NOI). She emphasized that AI and automation take over repetitive tasks, allowing on‑site teams to focus...
$172M Boston Project, Tampa Workforce Housing, NoVa Office-to-Resi Conversion and More!
The video highlights recent financing and development activity in the multifamily sector, spanning Boston, Minneapolis, St. Petersburg, and Alexandria. It covers a $170 million construction loan for Boston’s Building F, a student‑housing refinance in Minnesota, a new workforce‑housing project in Florida, and...
How Maximizing Technology Can Lower Insurance Rates | Read About It in MHN's April Issue
The video, hosted by Multi‑Housing News editorial director Suzann Silverman, explains how AI‑powered predictive‑maintenance tools are reshaping multifamily property management and can directly influence insurance costs. By embedding machine‑learning algorithms into SaaS platforms, owners can anticipate failures in boilers, HVAC, plumbing...
Top Marketers: Winning NYC Multifamily Marketing With Creativity | Michelle Easterlin & Corina Stef
The podcast explores how creativity serves as a genuine competitive edge in New York City’s hyper‑dense multifamily market, featuring Michelle Sterling, VP of Leasing and Marketing at Avery Hall. Drawing on a fashion background, Sterling argues that each building is...
Tackling the Challenge of Workforce Housing | Read About It in MHN's March Issue
The video, hosted by Multi‑Housing News editorial director Suzanne Silverman, frames workforce housing as a “Gordian knot” – a persistent shortage of affordable units for the missing‑middle that lacks a clear solution. Silverman outlines three intertwined levers: zoning reform, financing, and...
Management Diaries: Solving Property Management Friction | Savas Karas & Denile Doyle
The Management Diaries episode tackles why property‑management technology initiatives often stall, focusing on misalignment between corporate strategy and on‑site execution. Savas Karas stresses a systematic, “end‑in‑mind” approach, measuring each step and cutting losses early. He likens alignment failures to the Swiss‑cheese...
Earlier Leasing, Tougher Competition for Student Housing in Early 2026: A Q&A With Tyson Huebner
The video features a Q&A with Tyson Huebner, director of research at Yardi Matrix, discussing how student‑housing leasing cycles are shifting in early 2026. Operators are moving pre‑leasing activity forward, aiming for roughly 50% of beds signed before the spring...
NAA Insights: How to Use Data to Explain Rising Costs to Your Residents | Leah Cuffy & Laura Valean
National Apartment Association’s “Dollar of Rent” tool quantifies how each rent dollar is allocated, offering owners, managers, and policymakers transparent, data‑driven insight into operating costs versus profit. Developed from audited statements of tens of thousands of multifamily properties across 43...
MHN Voices: Lessons From Multifamily’s Next Leaders
The MHN Voices webinar gathered four rising executives—David Rodriguez, Joey Verant, Karen Whipper, and Sarah Young—to discuss how they accelerated their careers in multifamily real‑estate. Moderated by editorial director Suzann Silverman, the session highlighted each leader’s unconventional entry point, from...