My Amazon Guy - Latest News and Information
  • All Technology
  • AI
  • Autonomy
  • B2B Growth
  • Big Data
  • BioTech
  • ClimateTech
  • Consumer Tech
  • Crypto
  • Cybersecurity
  • DevOps
  • Digital Marketing
  • Ecommerce
  • EdTech
  • Enterprise
  • FinTech
  • GovTech
  • Hardware
  • HealthTech
  • HRTech
  • LegalTech
  • Nanotech
  • PropTech
  • Quantum
  • Robotics
  • SaaS
  • SpaceTech
AllNewsDealsSocialBlogsVideosPodcastsDigests

Technology Pulse

EMAIL DIGESTS

Daily

Every morning

Weekly

Sunday recap

NewsDealsSocialBlogsVideosPodcasts
My Amazon Guy

My Amazon Guy

Creator
0 followers

Steven Pope’s channel dedicated to Amazon FBA sellers – full of practical guides on Amazon SEO, PPC advertising, inventory management, and troubleshooting to boost marketplace sales.

Recent Posts

Stop Letting Amazon Ad Agents Control Your PPC Results
Video•Feb 28, 2026

Stop Letting Amazon Ad Agents Control Your PPC Results

The video cautions sellers that Amazon’s new Ads Agent should not be the sole tool for managing PPC campaigns, urging a shift toward more hands‑on methods. The presenter argues the Agent provides only surface‑level data and lacks the granularity to assess keyword relevance, bid adjustments, or budget allocation. In contrast, bulk file uploads give advertisers precise control over bids, targeting, and performance metrics, while third‑party software can automate reporting and deeper analysis. Key remarks include, “stay very far away from it,” and “bulk files are your best friend,” underscoring the speaker’s confidence in manual processes. A downloadable 2026 PPC guide is offered for viewers seeking a step‑by‑step roadmap. For marketers, mastering bulk file workflows and integrating robust analytics tools can improve ad spend efficiency, reduce reliance on Amazon’s limited automation, and ultimately drive higher ROI in a competitive marketplace.

By My Amazon Guy
How TACoS and Organic Rank Work Together on Amazon
Video•Feb 27, 2026

How TACoS and Organic Rank Work Together on Amazon

The video explains how Total Advertising Cost of Sale (TACoS) and organic rank are intertwined in an Amazon seller’s growth strategy. Maintaining a steady TACoS—e.g., 10%—allows advertisers to scale spend without eroding margins, provided organic sales keep pace. Key data points...

By My Amazon Guy
Can You Own Multiple Amazon Seller Accounts?
Video•Feb 26, 2026

Can You Own Multiple Amazon Seller Accounts?

Amazon permits multiple seller accounts only when each is linked to a separate legal entity, requiring distinct EINs, bank accounts, and tax information. The platform’s verification process cross‑checks these identifiers to prevent fraud while allowing agencies and multi‑brand sellers to...

By My Amazon Guy
How to Handle Low Inventory on Amazon Without Losing Ad Momentum
Video•Feb 26, 2026

How to Handle Low Inventory on Amazon Without Losing Ad Momentum

Advertisers often slash Amazon PPC spend when inventory dips, but this can inflate ACOS and erode campaign momentum. The video outlines common inventory‑management errors that hurt ad performance and explains why maintaining spend, while strategically adjusting bids and targeting, preserves...

By My Amazon Guy
Your Sponsored Brands Campaigns Are Set Up Wrong
Video•Feb 25, 2026

Your Sponsored Brands Campaigns Are Set Up Wrong

The video warns that many advertisers set up Sponsored Brands and Sponsored Display campaigns on Amazon incorrectly, often assuming the formats are ineffective. It highlights a common belief that these ad types waste budget without delivering sales, but attributes the...

By My Amazon Guy
Amazon PPC LIVE AMA with Kevin Sanderson
Video•Feb 23, 2026

Amazon PPC LIVE AMA with Kevin Sanderson

Kevin Sanderson hosted a live AMA on Amazon PPC, opening with a candid rap that captured sellers’ frustration over climbing FBA fees, storage costs, and unresponsive support. He then shifted to practical advice, emphasizing that a well‑structured pay‑per‑click strategy can...

By My Amazon Guy
Friday Live Amazon & Ecommerce Q&A with Noah Wickham
Video•Feb 21, 2026

Friday Live Amazon & Ecommerce Q&A with Noah Wickham

The Friday Live session featured Noah Wickham, VP of Sales and Marketing at My Amazon Guy, fielding real‑time questions from Amazon sellers frustrated by rising fees, storage costs, and unresponsive support. Wickham opened with a candid, rap‑styled critique of Amazon’s...

By My Amazon Guy

Page 1 of 2

12Next →