My Amazon Guy

How To Gain New To Brand Customers with Amazon PPC

The video explains that brand owners should prioritize acquiring new‑to‑brand buyers and shows how Amazon Marketing Cloud (AMC) can be leveraged to build audiences for Amazon PPC campaigns. Presenter walks through creating a custom audience in AMC using the Ads Agent, selecting competitor ASINs, adding a 180‑day repeat‑browser filter, and optionally using brand store or merchant IDs for tighter targeting. He stresses adding conversion events like first‑view and ensuring non‑null user IDs. “Create an audience that is targeting these ASINs and repeat browsing behavior for new‑to‑brand customer segments,” he prompts the agent, then refines the query with a 100‑day and 80‑day repeat‑browser clause. The resulting SQL query is copied into a Sponsored Product competitor‑targeting campaign. By funneling hot, recent browsers from rival listings into a tailored Sponsored Product campaign, brands can capture high‑intent shoppers, expand their customer base, and improve retargeting efficiency, ultimately driving long‑term revenue growth.